Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Webbiquity

APRIL 6, 2021

Fortunately, one Twin Cities startup has a plan to change that. Through thoughtfully curated introductions, office hours, and virtual coffee clubs, the platform helps members accelerate their networking progress. Tom: I see that you’re active on social media. Networking is challenging even in “normal” times. The Product.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Convince & Convert

MARCH 25, 2012

I enjoy his books. But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There’s a tendency to hire a consultant and formulate a plan. Or a Facebook strategy.

Social Media 165

Social Media Media Marketing & Strategy Work Management 165

Convince & Convert

MARCH 25, 2012

I enjoy his books. But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There is no such thing as a Twitter strategy. The goal is not to be good at social media.

Social Media 167

Social Media Media Marketing & Strategy Work Management 167

Convince & Convert

MARCH 31, 2015

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. I do all my content curation in Buffer, both on laptop and mobile, and it saves me a TON of time.

Tools 166

Tools Product Paid Search Agency Companies 166

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 6, 2013

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. In the book, I plead the case that all business, large and small, must evolve into a social business just for the sake of being a social business.

Enterprise Management 134

Enterprise Management Business Work Management Communities 134

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Working with TopRank, we decided our influencer piece – an e-book – would help generate awareness of the event. Build a timeline.

Advertising Agencies 82

Advertising Agencies Content Thought Leadership Work Management 82

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 122

Social Media Media Marketing Budget Communities 122

ANNUITAS

JUNE 26, 2014

Plan the sessions you will attend in advance … and then actually go to them-. Use Twitter as your event curator -. Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag. Book them while you can. Identify and understand the vendor landscape-.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

6sense

DECEMBER 9, 2021

Unmet needs (such as job postings, reports, blog posts). The three pillars of Fortella’s technology include Plan, Track, and Forecast. Fortella builds accurate (SQL) plans from booking targets based on actual conversation rates and sales cycles. It automatically creates this pipeline plan.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Convince & Convert

NOVEMBER 1, 2011

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. Brian recently published his 5th book, The End of Business As Usual. Congratulations on the new book. We just can’t stop you from writing books! Check em out! ). Jay: Hey everybody.

Relevance 121

Relevance Work Management Marketing Management Disintermediation 121

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Rev

AUGUST 2, 2023

Outbound tactics include cold calling, cold emailing and social media prospecting. Here’s an example of a message you can send to prospects found on social media platforms: Hey there! This can include blog posts, videos, and other forms of media that give insights into their industry or area of expertise.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Both GE and NASA have used social media to drive engagement with their customer base.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Outreach

APRIL 22, 2021

With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates. To learn more about understand your customers’ preferences and improve your customer approach, check out this e-book about Buyer Sentiment.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Hubspot

JULY 31, 2015

If your content is helpful, inspiring, and relevant to the influencer's audience, mentioning their Twitter handle in your social post is often enough to grab their attention and potentially earn yourself a retweet. 2) Include them in a curated list. 3) Ask them to contribute to your blog.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Curation 28

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. You can find the previous entries there ( Part 1 , Part 2 and Part 3 ), and I highly suggest subscribing to their blog. No matter what level you’re at in your use of social media, there’s always more to learn. Late to get started.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

DECEMBER 20, 2013

Marketers can also help teach sales reps how to use social channels (like LinkedIn and Twitter) to engage with buyers, curate great content, and establish thought leadership. Also encourage your sales reps to become thought leaders themselves through blogging, being active on social channels, and content creation. 1) Trigger.

Social Marketing 48

Social Marketing Thought Leadership Planning Trigger Marketing 48

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? Luckily there are plenty of affordable content marketing tools to help drive your content marketing plans, no matter what size your business is. DrumUp is also a social media management tool that lets you schedule and share content via the platform.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Onalytica B2B

AUGUST 26, 2015

This is also the time teachers and lecturers are thinking about their lesson plans and learning strategies for the next academic year. A new report by New Media Consortium and the EDUCAUSE Learning Initiative gives a five-year prediction for emerging edtech. You’ll find super-smart curators who collect lists of what works.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Very handy and worth trying out!

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Marketing Insider Group

DECEMBER 6, 2022

The Twitter Customer Shout-out. Here’s how it works: every week, manually go through your order list and pick one customer to thank on Twitter. Pick a customer that is actively using Twitter and make sure to mention their Twitter handle in your tweet. Never made shirts or branded swag before? The Random Free Shipping Day.

Loyalty 333

Loyalty Sample Paid Search Agency Social Media 333

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Content Marketing Institute

MAY 11, 2018

Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. She sought to secure IT influencers to: Attend the event (and share and amplify news about it on social media). Amisha sent direct messages to him on Twitter , Facebook, and LinkedIn.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Software 104

Webbiquity

MARCH 21, 2017

They enable even the smallest businesses to cost-effectively maintain accurate books while staying tax- and standards-compliant. Showcase reviews: AppStorm, StoreYa Blog. ” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, StoreYa Blog. ” — StoreYa Blog. Showcase reviews: StoreYa Blog.

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181