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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Heidi Medina She is a LinkedIn coach with years of experience in her pocket. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food.

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LinkedIn Unveils Virtual Events and Poll Features

Valasys

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

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PR Barbie’s Unstoppable Revolution: Understanding the Power of a PR Campaign

Champion Communications

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Some additional thought leadership research: According to a thought leadership study by LinkedIn, 58%of buyers read one or more hours of thought leadership each week. This thought leadership best practice is applicable to your corporate blog as well as to individual posts from your aspiring thought leaders. Using Video on Social Media.

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Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Do not miss this book!

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.