WebMarketCentral

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Book Review: Blogger -- Beyond the Basics

WebMarketCentral

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

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Book Review: Website Optimization

WebMarketCentral

King's book makes it possible for any business to improve its online performance. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization. While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here.

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Book Review - Website Optimization - Follow Up

WebMarketCentral

In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog. In addition, Andy and I had a little back-and-forth about the SEO value of backlinks as well as the risks and benefits of paid links on the Website Optimization blog.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

This book explodes their old view of the world. Scott performs two important services with this book, one tactical and one strategic. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

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Book Review: Made to Stick

WebMarketCentral

The authors cite two examples early in the book, from opposite ends of the political spectrum, to illustrate stickiness: Ronald Reagan's "It's morning again in America" and James Carville's "It's the economy, stupid" (proving that sometimes stickiness is more a matter of luck than brains). That's right, SUCCESs."

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Best of the New Marketing Books

WebMarketCentral

Three outstanding new marketing books have been added to the Top Marketing Books page on WebMarketCentral.com , the Internet Web site marketing portal. First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. Second, Waiting for Your Cat to Bark? Finally, Blogwild! :

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The 7 Deadly Sins of Blogging

WebMarketCentral

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. If exposed, this practice destroys a blog's credibility.

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