ViewPoint
OCTOBER 22, 2014
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. But it’s the magic that happens with those ingredients that gives each one its own claim to fame and a coveted spot in the family recipe book.
ViewPoint
OCTOBER 27, 2011
I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. The book is broken down into three sections: Tools, Technology, Tactics. First, I like the format.
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ViewPoint
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). How about this quote from one of my favorite authors/speakers, Mike Weinberg (from his book New Sales. I invite you to subscribe to the PointClear blog so you never miss a post. Maybe I was just sensitive.
ViewPoint
JULY 26, 2018
Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. E-books and white papers. The embedded player code allows anyone reading the blog to also listen to the program.
ViewPoint
MAY 10, 2016
Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series. In his book New Sales. I’ll cover each of these 7 Truths in subsequent blogs. The level of the team rarely, if ever, exceeds the level of its leader.”. Simplified. Stay tuned.
ViewPoint
APRIL 19, 2017
Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Mike is author of two of my favorite books: “ New Sales. Morning sessions set-up workshops in the afternoon.
ViewPoint
JULY 12, 2017
I read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. In the book, Andy discussed 10 essential steps to accelerate every company’s sales. In the book, Andy discussed 10 essential steps to accelerate every company’s sales. Where was this rep when we read the book? Did he have amnesia?”.
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