Paul Gillin

APRIL 10, 2013

I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. The fact that he did get away with it is one of the sub themes of Opting In , Brill’s new book about social product management.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

AUGUST 20, 2010

Within 10 minutes, anyone can learn that I was born in Hong Kong, graduated from Boston University, have written four books, am a passionate Boston Red Sox fan and enjoy scuba diving. This is where blogging is a fabulous tool. However, the "networking” encounter is going to be a lot more fulfilling if both parties see some return.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . A third thing is to make sure that information is available always from every corpus, whether it’s your personal information, information in books or information that’s on the Web. Alfred Spector, Google.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. It’s a prime source for my Newspaper Death Watch blog. I downloaded and read most of them. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

APRIL 18, 2012

It turns out you can say more in 140 characters than you may think, and Twitter’s forced brevity actually encourages people to share information they wouldn’t communicate through long-form media like blogs or even e-mail. Tweetups can be used for anything from attracting fans to a concert to promoting a book-signing or store opening.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JANUARY 17, 2012

Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done. Taylor, whose new book is Practically Radical , asserted that in this age of commoditization, “The only way to stand out from the crowd is to stand for something special.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

SEPTEMBER 6, 2011

Shirky (right) is the author of two influential books about online sociology and has been a thought leader on the Internet since the mid-90s. The fact that a single post on Shirky’s blog can draw more than 1,200 comments or that Andreessen’s occasional writings appear in The Wall Street Journal is of no consequence.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. The target publication date is late 2012.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

DECEMBER 16, 2010

In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

SEPTEMBER 15, 2011

Posting a blog entry referencing someone else’s words is more involved than writing a comment. One of the most illuminating books I’ve read on this topic is Influencer Marketing by Duncan Brown and Nick Hayes. A “like&# or retweet is a form of action, but not necessarily one that leads to a decision.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

JUNE 9, 2011

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. My advice: don’t bother.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. In the example below, lead activity appears to correlate positively with traffic to a company blog. Let’s look at one more example in which we use a blog for lead generation.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. Example: “The first person mentioned by name in ‘The Man in the Iron Mask’ is this hero of a previous book by the same author.” Ferrucci was director of the IBM Watson project.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. If you’re a B2B marketer, this book is for you.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JANUARY 12, 2011

This is a practical and useful book that every marketer who’s struggling with the new world of democratized publishing will find of value. This book is written in clear, declarative and hype-free language. There are plenty of books out there that do that. Content Rules isn’t a book for corporate strategists or CEOs.

Rules 50

Rules Social Marketing Content Blogger 50

Paul Gillin

FEBRUARY 15, 2014

One of my comments is included in the book, but that isn’t why I recommend it. A couple of years ago we thought it was cool to consult our social network for advice on where to book a hotel. Sections like, “Stop Blogging About Everything” and “Stop Lifecasting” drive home this point.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50

Paul Gillin

JANUARY 4, 2012

I am also quoted on the back cover of the book, although I did not get a chance to read the full volume until recently. Paine (left) believes that anything is measurable if you know where to look, and in this book she offers plenty of ideas. This is an important point because many of the tools Paine recommends work well in any medium.

Social Media 50

Social Media Media Peer-to-peer PR 50