B2B Marketing Traction

JUNE 7, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. One way to begin to answer this question is to ask, “What is marketing not ?” Marketing is not graphic design, advertising, PR or sales.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

APRIL 21, 2015

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. As long ago as 1991, author Geoffery Moore pointed out that the number one reason buyers choose a technology is peer reviews in his book Crossing the Chasm.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? The answer requires a combination of science and art.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

FEBRUARY 17, 2011

” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

FEBRUARY 3, 2012

In the book Good to Great , Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list. Start creating great content , including a company blog and videos. When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

AUGUST 17, 2009

I read Chris Brogan’s blog this morning, in which he asked his followers to buy his new book, Trust Agents , this week. In another blog post, How to Manage Twitter , he said that his ratio of promoting others’ valuable content to promoting his own stuff is about 12:1. I’m buying the book this week!

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

NOVEMBER 1, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Part 1 , I blogged on how to calculate your marketing budget by understanding the buyer cycle. When you budget your marketing dollars, it’s important to understand where you are in your marketing life cycle.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

NOVEMBER 9, 2009

I just finished reading two books about trust, Trust Agents and The Trusted Advisor. Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JANUARY 16, 2012

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. See my previous blog post about this, Do You Zee What I Zee? Below are the one sheet do’s and don’ts: One Sheet Do’s.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

JANUARY 31, 2012

Popular board categories are used for recipes, fashion, books, wedding planning and home decor. I have folders at home that I organize my ideas into, including books to read, places to go, recipes to try (that’s a large recipe box), home improvements, gardening, and things to buy (including fashions I like).

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

AUGUST 11, 2011

Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z. What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

NOVEMBER 11, 2009

In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al. The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page.

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al. The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page.

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

DECEMBER 21, 2011

I researched this further online and found Jakob Nielsen’s (Nielsen – Norman Group) helpful blog post, F-Shaped Pattern For Reading Web Content. Here are some questions for readers of this blog post – feel free to comment below.

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

NOVEMBER 2, 2012

I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. Instead, I get an offer for a book on SEO…? If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. Being a WordPress user, I bit. Well this is confusing!

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

FEBRUARY 6, 2015

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. Art is an expert in leadership and talent development and author of five books. Right beside the Relationship tab is the Contact Info tab that I mentioned.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MARCH 26, 2010

I’ve blogged before about David Maister et al’s book The Trusted Advisor , and his trust equation (see Trust: Get It, Measure It, Grow It Online or Offline ). You want to appear human to build trust, but if you have too many diverse subjects in your tweets, you dilute your brand and marketing persona. Selfishness.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

MAY 18, 2011

In the book The New Rules of Marketing and PR by David Meerman Scott, he uses the example of a concrete industry organization called the Concrete Network. and how to use concrete. So when you push your content online to attract qualified buyers, make sure it’s high quality. Give away as much as you can without diluting sales revenue.

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

AUGUST 24, 2012

1] Please note: “early adopters,” “early majority” and “late majority” are all stages in Regis McKenna’s Technology Adoption Life Cycle , from the book, Crossing the Chasm. Stay tuned, everyone, I will be blogging a lot more in months to come about SEO. They just didn’t do much. [1]

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

DECEMBER 6, 2011

For more information about identifying business assets to leverage for results, see my previous blog post, Be a Strategic Planning Hero with Microstrategies.). Second, you need to create an action plan to leverage at least one asset. Choose the asset(s) that can produce the best results to meet your business objectives.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

APRIL 5, 2013

I noticed when I first started writing my blog that sometimes I wanted to rant about certain situations. You can read more details about the incident in the article, Sendgrid employee’s tweet sets off firestorm. The desire to rant is natural.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

OCTOBER 26, 2012

Book a Flight, 2.) Read more about this study on this great blog post by Derek Halpern of Social Triggers. The example that was referenced at the time was Southwest Airlines home page, which had three buttons: 1.) Check-in, and 3.) Arrival Times. There is a well-known jam study that illustrates this point.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. I’ll be sharing more in the next week.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

NOVEMBER 11, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. 1-818-347-4248. Sign up for our Email Newsletter.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

NOVEMBER 9, 2009

Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. 1-818-347-4248. Sign up for our Email Newsletter.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

JULY 23, 2014

Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. I recommend using italics for one word that you want to emphasize or as the protocol for book and other titles. Blogging Web Site Projects blog content digital marketing writer'

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

MAY 29, 2015

It turns out a Marketing and PR expert ( really ) David Meerman Scott , blogged about this. ” He self-published one book and has a blog on his site with daily but short posts – most written by others. When I’m wondering if my Friday Morning Marketing Soapbox topic is out there, I often Google the topic.

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100