The Point

article thumbnail

Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Blog Makeover Nets Sales Leads for Software Company. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
article thumbnail

Is Social Media Wasted on PR Agencies?

The Point

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. promote company’s approach to [company’s technology & product category]. Recently I was made privy to a social media plan authored by a client’s PR agency. Reasonable enough, right? is doing clients a disservice.