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Book Review: Smart Brevity

Webbiquity

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click. It’s not our fault. Why It Matters People are busy.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Company Blog. Newsletter.

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How-to create a newsletter in ConvertKit that people love reading

ConvertKit

Best practices for newsletter design. Best practices for sending your newsletter. Create a newsletter your audience will love. You’ve crafted an irresistible lead magnet , your subscribers are slowly but surely starting to increase and now it’s time to send out your newsletter! Best practices for newsletter design.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

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How to Get More Blog Followers: 14 Proven Ways to Increase your Readers

Optinmonster

Do you want to get more blog followers? A blog can increase traffic to your site and help convert visitors into customers and subscribers. Luckily, there are tried and tested methods you can use to start building your blog subscriber base right away. Ready to grow your blog followers? Encourage Visitors To Sign Up.

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Top 21 Inbound Lead Generation Techniques

Hinge Marketing

Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. If you publish educational blog content, use keyword research to make your blogging more strategic. White Papers. Lead-Generating Website.