Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

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Long Tail Marketing Case Studies Case Study Outreach 80

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Candid Belle via Blog Post. A Very Sweet Blog via Instagram. A Very Sweet Blog via Instagram.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

The Lead Agency

JUNE 19, 2023

Blogging has become a popular way for businesses to connect with their audience and establish themselves as thought leaders in their industry. However, in order for your B2B blog to be successful, it needs to be SEO-optimised. This means that your blog needs to be written in a way that appeals to both humans and search engines.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Biznology

DECEMBER 27, 2016

If you bring it, they will post, share, tweet, and blog you! I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. The state of the blogger outreach union ten years on.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. And we’re going to walk you through exactly how you can generate tangible, long-lasting results that propel your lawyer SEO for years to come. That said, your success in content marketing depends on your ability to write compelling blog posts.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

ClearVoice

JUNE 2, 2022

When coming up with creative content ideas for your blog, it’s important to keep the needs of your audience in mind. Finding interesting topics to write about works best when your business content ideas connect with the questions your target audience types into search bars, giving them an incentive to visit your blog.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. Your skills have likely improved as a writer and blogger.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

seo.co

FEBRUARY 9, 2023

You’ve started your blog and you’ve got your blogging strategy in place, but are you doing everything you need to do for SEO ? There’s an important series of steps and considerations you’ll need to take if you want to ensure your blogging strategy is doing everything it can for your SEO campaign. SEO doesn’t just “happen.”

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

Webbiquity

MARCH 9, 2020

SEO is a vital early-market strategy for new ventures and startups, as it produces cost-effective, long-lasting results. Blogging and Freelance Search Engine Optimization Services Can Extend Your Team. As SEO is at the core of digital marketing, so blogging is at the core of SEO. Effective SEO Explores Customer Needs.

SEO 281

SEO Marketing Budget Planning Marketing Proposals 281

ClearVoice

JUNE 20, 2022

So, you’re about to start a blog. Being a blogger is an excellent way to build an online platform, establish yourself as an expert, and grow your brand. But are you fully prepared to launch a blog that gets a lot of traffic? New bloggers need to know how many posts they should have ready before launching a blog.

Lead Scoring 52

Lead Scoring Lead Ranking Blogger Sales Qualified Leads 52

seo.co

DECEMBER 10, 2020

How to Start a Blog -Table of Contents. + Who Should Start a Blog? + How to Start a Blog. + Grow Your Blog With SEO.co. Perhaps the best thing about blogging is how it’s democratized the internet. Anyone anywhere can launch a blog, write words, and publish them in a highly-accessible manner.

Paid Content 98

Paid Content SEO Domain Blogger 98

Biznology

APRIL 23, 2013

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. Before long, hundreds of email replies stream in. And it works.

Blogger 80

Blogger Outreach Social Media PR 80

Biznology

MAY 2, 2017

They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

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Blogger Outreach PR Advertising Agencies 80

Biznology

OCTOBER 17, 2017

So we focus on reaching the long-tail. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. I always say, “give ’til it hurts.”.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. Image via Wikipedia.

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Blogger Outreach Long Tail Marketing Cable 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy. Despite all the great benefits of blogging, it is often overlooked and underused by businesses. Boost SEO and drive traffic to your site.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. Paying your dues.

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

NOVEMBER 8, 2016

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. 2006 was an amazing time: it was both the heyday of blogging — remember the midterm elections of 2006, ten years ago today, and remember how influenced the 2004 elections were influenced by these newfangled things called blogs and bloggers?

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

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Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 30, 2016

I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. Take your bloggers and social media influencers to lunch. 7 ways to use bloggers in your content marketing strategy. “How dare you?” Like this post?

Long Tail Marketing 126

Long Tail Marketing Best Practices Blogger Marketing Proposals 126

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. There are more than a billion active blogs worldwide.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. Good luck and Happy 2018! Like this post?

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

Outreach 140

Outreach Blogger Media Advertorials 140

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). So, here are three strategies: Write helpful blog posts on a regular basis that point to your tool. Your blog should still rank well. Focus on long-tail searches. Will MFI impact such online tools?

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Biznology

JANUARY 7, 2014

So “blogging” is on your 2014 New Year’s resolution. Starting blogging is not going to be easy for you. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blog wasn’t built in a day. Good for you.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Convert

JUNE 21, 2021

What strategies can you use to optimize your blog posts for conversions and engagement? In a recent study , marketers who blog got strong marketing results. And even if the results may be subjective, it still shows that blogging can help you achieve your goals. How can you use visuals to optimize your blog posts?

Optimization 52

Optimization Conversion Long Tail Marketing Paid Search Agency 52

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Then, grab your free planning template to master on-page SEO.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

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Research Process Long Tail Marketing Blogger 80

Outbrain

JANUARY 3, 2021

As an online marketer, one of your key goals is getting more traffic to your blog without spending a lot of money. Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. The days of “keyword stuffing” are long gone.

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High Quality Lead Paid Content Traffic Cost 34