Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. On the other hand, PR focuses on awareness, building relationships with stakeholders, and having a presence in social media and in the traditional press.

PR 48

PR Blogger Top of Funnel Planning 48

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Writing on the Web

JULY 31, 2013

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Convince & Convert

JULY 23, 2012

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Traditional media will be there but social media and blogging will be the major reason for the media explosion. The big dogs like ESPN and USA Today have embraced the blog network concept by rolling out their own.

Social Media 133

Social Media Media Blogger Television marketing 133

seo.co

OCTOBER 4, 2021

Create location-relevant blog posts. Blog about things that are currently happening in your city that might have to do with your business or industry. Use them in your blog posts. Facebook, Twitter, Google+ and LinkedIn are the power players in social media, but don’t neglect your other options.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Writing on the Web

JUNE 27, 2011

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. I will proclaim it to be a rousing success for saving you time and energy whenever you’re faced with writing for your ezine, blog, web pages, press releases, and even white papers.

Autoresponders 100

Autoresponders Digg Press Paper 100

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Share this on LinkedIn.

PR 100

PR Social Media Media Blogger 100

NuSpark Consulting

MARCH 3, 2016

Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Promote your white paper using online press release distribution services.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Writing on the Web

MAY 11, 2011

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. The biggest excuse they use for not blogging enough is they don’t have enough time. Blogs have to be kept up. We struggle with our blog as well.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

MAY 25, 2011

Three Keys to Blogging When you Are Happy. Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Who is your audience?

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. Get press Three startups I looked at had meaningful success with early PR. They shouldn’t owe us anything. There were 80 people.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

nDash

JULY 13, 2022

I blog and create e-books and white papers on marketing. Please find me on LinkedIn or see my insights section on our agency website. Deliverables include on-brand copy for emails, digital and print ads, blogs, SEO-optimized landing page copy, product copy, press releases, and more.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. There is no better way to approach business and blog writing tasks than to keep in mind three realities: Business readers are content driven. Readers are pressed for time.

Tips 100

Tips Business Digg Marketing Proposals 100

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. But here’s the deal with content creation.

Curation 86

Curation Work Management Marketing Management Service 86

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

SEPTEMBER 1, 2015

Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles. Create the content – whether it be blog posts, white papers, etc. If you have some budget, you can hire english students, professional bloggers, etc. Step 7: Press!

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. Penetration - how many of the targeted markets/communities were reached (for example – LinkedIn Groups, click throughs to links).

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Adobe Experience Cloud Blog

AUGUST 21, 2014

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. We Are Social. Social Mouths.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

KoMarketing Associates

MAY 21, 2015

For example, if building an improved presence amongst bloggers is a core strategy for content distribution, perhaps setting a specific goal for executing quality comments on reviewed blog posts (on others’ blogs) per week will help motivate the effort. Make sure to listen first. Getting Over The Proverbial Wall.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

markempa

DECEMBER 30, 2008

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. Blogging became a way to help build my company’s reputation, and your reputation helps people make conclusions about your brand.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Launch Marketing

MAY 24, 2018

Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Distribute a Press Release to Relevant Publications and Influencers. Press releases that are data driven and tell an interesting story about the company are more successful than ones that are superficial or overly formal. Generate leads?

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

NuSpark Consulting

DECEMBER 9, 2012

Company Blog. Write a blog post providing an overview of the white paper with a link to it. Post portions of the white paper via a series of blog posts. Promote your paper within your blog’s sidebar or widget. All white papers should be promoted via online press release distribution services. Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

SugarCRM

DECEMBER 11, 2013

You are here: Home Marketing Blog. Marketing Blog. Blog Series. Guest Blogger. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. News and Press. Salesfusion Marketing Blog. On-Demand Webinars. White Papers. Case Studies.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Engagio

NOVEMBER 20, 2017

Press releases. Blog posts. Financial press. Influencers and bloggers. In general, researchers are resourceful people who quickly become black-belts in Google. A few sources to consider: The company website. Annual reports. SEC filings. Analyst reports. Investor relations. Industry media. Speeches and conferences.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. When it comes to reading your blog , however, please, please DO make me think ! Blog this on Blogger. How can you do that?

Tips 100

Tips Digg Ethics Content 100

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Writing on the Web

FEBRUARY 2, 2011

There are many others I’ll tell you about soon: iMotionVideo, EasyVideoPlayer, WebinarsAGoGo, Optimize Press. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Share this on LinkedIn. Search Engine Results: 3 Tips for Savvy Bloggers.

Tools 100

Tools Digg Blogger Work Management 100

Webbiquity

NOVEMBER 29, 2010

Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Have respect for bloggers. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. 77% of Internet users read blogs.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

JUNE 30, 2011

You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. I wrote an overview listing all 6 steps, then posted one point each day on our blogs.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40