Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

MARCH 6, 2017

Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. What is blogging? Why does blogging matter? How do I get more traffic to my website? To find a marketing agency, try looking through HubSpot's Agency Partner directory. Email tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

APRIL 2, 2018

You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP).

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

OCTOBER 6, 2016

Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

JUNE 12, 2018

Presiding over a 10+ year old blog has a lot of unique challenges. From where you sit, it might seem like we've figured it all out -- we're one of the largest and most visited B2B blogs on the internet, we have a team of extremely talented and motivated staff writers, and we still manage to find new stories you want to read on a daily basis.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Outbrain

JULY 3, 2019

When a blogger or website owner promotes ads for an advertiser on their site, this is called affiliate advertising. Banner ads are hyperlinked, and are used to drive traffic to the advertiser’s website or landing page. Search advertising is a very popular channel, largely due to the sheer volume of traffic seen by SERPs.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

FEBRUARY 7, 2014

If you''re a regular blogger, these are probably the topics that you blog about the most. These are keyword phrases that you think are important to rank for in the SERPs (search engine results pages), because your target customer is probably performing searches for those terms. How to write a great blog post.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy. Despite all the great benefits of blogging, it is often overlooked and underused by businesses. Boost SEO and drive traffic to your site.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

MARCH 15, 2018

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. SEO can be confusing.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

AUGUST 22, 2011

Step 3: Set Up a Blog. Blogging can be an incredible way to rank for keywords and engage your website's users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up, and make a point to blog at least once a week.

SEO 28

SEO Marketing & Strategy Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. This blog post will pull out some of the highlights (and yes, the lowlights, too) from these stellar companies' marketing presences. For example, they have a blog.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. Want to grow your organic traffic by 20-100%?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

FEBRUARY 13, 2020

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. press coverage), and where the traffic is coming from -- along with similar keywords. One way to use Google Trends? Keyword Tool.io. Term Explorer.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

ClearVoice

AUGUST 25, 2022

This allows writers to breeze through the research, blog formatting , and content production stages. Top-of-the-funnel content includes broad-topic blog posts, infographics, and educational videos that cover basic concepts. Your next batch of content ideas may include: Top 10 Website-Buiding Tips for Solo Bloggers.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Digital Buzz Blog ). Digital Buzz Blog ). MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 14, 2013

From bloggers, to sales reps, to external content creators, everyone will be speaking about your brand with a unified message that's set forth during the drafting of your press release. Even though they are full of keywords and your company's name, their temporary status online does not lead to any progress in the SERPs.

Press 28

Press Public Relations PR Lead Scoring 28

Hubspot

MAY 30, 2014

Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Based on the subject of your question, we''ll find an expert to answer it for you, right here on the blog. Budding Blogger in Boulder.

Hubspot 28

Hubspot Top of Funnel Personalization Marketing Qualified Leads 28

Optinmonster

NOVEMBER 5, 2021

HubSpot Email Marketing has some of the most powerful analytics while remaining intuitive and easy to use for non-tech users. Also, why not check out HubSpot’s free CRM ? Get started with HubSpot today! This allows you to direct traffic from your website to your social channels and vice-versa. Sendinblue.

Promotion 87

Promotion Conversion Marketing & Strategy Lead Scoring 87

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. The results have been nothing short of eye-opening. Great for us, right?

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. This process is crucial, since it will unveil both hidden gems and shady blogs.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Martech Advisor

JANUARY 28, 2020

Blog Posts. Blog posts are a cornerstone of B2B content creation due to their SEO benefits. Blog articles are an excellent resource to appeal to the top-of-the-funnel (TOFU) audience. The following are the four primary owned media channels: Website: Your official website or blog is the home for your content.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

accelerate agency

SEPTEMBER 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Organic traffic . The traffic your website generates from a search engine without any paid advertisements is organic traffic. For example, let’s say you post an article on your site’s blog.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Single Grain

JULY 1, 2021

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. Well, no more!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. There's no reason why you'd need to start from scratch with a completely new approach every time you blog. Ultra-specific: What can I expect to learn from the blog post?

Tips 28

Tips Content SERP Viral Marketing 28

Single Grain

FEBRUARY 8, 2023

This article will help you learn how to create compelling pillar posts to increase your organic traffic. This is great for your content strategy because driving traffic and leads via content marketing is cost-effective. Content creators and bloggers go for topics that offer complete and effective information for the readers.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Hubspot

JANUARY 23, 2013

If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. Guest Blog for UK-Based Blogs. Identify the Right Blogs to Target. To find relevant blogs in your industry that have a.co.uk

Link Building 28

Link Building Practices Ad Building Best Practices 28

accelerate agency

JULY 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Organic traffic . The traffic your website generates from a search engine without any paid advertisements is organic traffic. For example, let’s say you post an article on your site’s blog.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Hubspot

MAY 26, 2021

While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. The right backlinks can do two great things for your website: They can drive traffic to your website. Maintain a steady blog with great content. Link to other blogs on your blog.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. NOW WITH MORE! Where’s the disconnect?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

nDash

JUNE 2, 2021

There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Blogs might seem like a logical place to start. For example, you might have an article or blog post that performs well. Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

accelerate agency

APRIL 26, 2021

The world of marketing is no exception, with more and more companies taking advantage of the expansion in technology to create campaigns, drive web traffic , and measure success. The Top Pages function shows which pages get the most traffic (your own and your competitors’), while the Content Gap tool reveals key weaknesses in your content.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Single Grain

JUNE 23, 2020

Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born. Unlike blogging, content marketing is strategic, with specific goals for everything you create.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105