Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Follow Eric.

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B2B Marketing B2B Thought Leadership Eloqua B2B 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Plus, women who head up content marketing and creation efforts are in a great position to create messaging for, and engagement with, other women.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Marketing Insider Group

NOVEMBER 17, 2014

I also published a list of the Top Bloggers on Triberr which includes an amazing list of people across many topics. Earlier this year, Influence Relationship Management firm Onalytica released the top influencers in content marketing. New to the rankings is a list of top content marketing brands. Content Marketing.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2016

Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. Plus, you can pick and choose whom you want on your content creation team from a pool of freelancers around the world. Blogging . Finding freelancers .

Marketing Automation Services 48

Marketing Automation Services Work Management Budget Programs Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. I quickly found that I’m not the only one who has had some apprehension with writing or blogging. I’ll admit, I was scared.

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B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 19, 2013

by Dayna Rothman Today I would like to welcome K’Lee Banks as our guest blogger. Blogging is one of the most popular ways to connect with existing and prospective customers. So what happens if the company blog is suffering from a case of no interest? Save the Company Blog! Improve Traffic and Engagement.

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Adobe Experience Cloud Blog

OCTOBER 31, 2011

by Jason Miller In the spirit of Halloween I thought it would be fun to explore a concept I previously mentioned in a Social Media Examiner post that I call Franken-blogging. Like most bloggers, you probably have a growing number of half-written posts sitting in a folder of content purgatory. So what do you do with them?

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Adobe Experience Cloud Blog

AUGUST 21, 2014

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. Check it Out: Social Media Examiner.

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Adobe Experience Cloud Blog

JUNE 5, 2018

In this blog, I’ll give you an actionable guide to drive leads from Instagram. You can either use CTAs like in the above example or if you’d like to use more branded content, use a URL overlay on your videos like DollarShaveClub does: 15 seconds could be all you need to give the best impression and get readers to your site or your profile.

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PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ” by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. So, How did we get here?

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Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

ClearVoice

NOVEMBER 2, 2018

(And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Best marketing and content marketing conferences through 2019. Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Has your marketing team made plans yet?

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Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. alone boasts approximately 32 million bloggers as of 2022.

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Paid Content Stats Marketing Budget Webinar Metrics 219

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Co-founder, ClickZ.

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Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Marketo – Marketo.com – Marketing software. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Home of Chief Content Office Magazine and THE event Content Marketing World.

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Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. 3 Key Benefits of Integrating Influencer Marketing With Your Content Marketing Campaign. Sneak previews?

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Content Marketing Planning Advertising Agencies Lead Ranking 48

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Available features : Instapage is designed with many features, including drag-and-drop content blocks, CTAs, forms, visuals, A/B testing, and so on. OptinMonster.

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Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

APRIL 15, 2013

by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. Below are my 5 “bring back to your office and implement” takeaways: 1. B2B Marketing Modern B2B Marketing'

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Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

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Digg Enterprise Management CAN-SPAM Network Marketing 89

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 11, 2013

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

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Only B2B

JANUARY 18, 2018

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. Did you know that only 22% think their organization’s approach to content marketing is very or extremely successful? Content upgrades. Create action packed content (like the cat!) Of course, not.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 21 Tips & Other Impressions from the Marketo User Summit. Blog Makeover Nets Sales Leads for Software Company. Comments after the fold. Help Our Client Choose a Logo (Poll).

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Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. Think multi-platform.

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Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? Blog Marketing Interactions Twitter Ardath421. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. " Ardath Albee.

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Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Content Standard

DECEMBER 13, 2016

A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. What do you do?

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Allocation Paid Search Agency Ads Brand Identity 40

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

by Jason Miller Often confused with Tina Fey and always as entertaining, Ann Handley is the chief content officer at MarketingProfs and the co-author of the book that started a content revolution: Content Rules. Marketo: What is your number one tip for businesses who are struggling to find content ideas?

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 5, 2013

by Dayna Rothman I am excited to introduce today’s guest blogger Brian Carter. In fact, I just released a joint ebook with Marketo called Contagious Content: What People Share on Facebook and Why They Share It. Social media is the perfect place to get your prospect and customers engaged with your content.

Facebook 48

Facebook Top of Funnel Marketo Content 48

Adobe Experience Cloud Blog

JULY 28, 2014

Marketo also offers training courses through our University , which run the gamut of marketing-specific skills – everything from leveraging social marketing to building multi-stream engagement programs. Engage on LinkedIn, or tap into the Marketo community. Subscribe to Blogs or Content Newsletters. Modern Marketing'

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Marketing Analytics Tools Marketo Marketing Management Class 48

Ambal's Amusings

JULY 21, 2010

Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Blog Find and Convert Twitter BernieBay. Buyers want to talk to each other and consume content to learn and build trust with marketers. Find and Convert Blog. www.toprankblog.com/ Lee Odden’s Blog. Related Blog Posts.

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Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

We’ve divided the 30 books into five categories: Content. Treat this blog as the syllabus for your next marketing course. Treat this blog as the syllabus for your next marketing course. In this blog, you’ll find 30 books that you can use to jump start your marketing learning this Fall. MKTG4901: Content Marketing.

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B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

JUNE 14, 2011

Content marketing has become a driving force in lead generation. But the question remains: What is the best practice for granting access to that content? However, creating a barrier for visitors to cross before they can access your content and get to know your brand carries obvious disadvantages too.

Top of Funnel 48

Top of Funnel Content Marketing Barriers Content 48

Adobe Experience Cloud Blog

FEBRUARY 8, 2011

by Maria Pergolino Just under one month ago Daniel Burstein, esteemed marketer and Director of Editorial Content for MECLABS, emailed me and a group of other marketing bloggers asking, “if you had one last blog post to write, what would it say?&# His question was based on “The Last Lecture” by Randy Pausch.

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Paid Search Agency B2B Thought Leadership Deliverability Thought Leadership 48

Adobe Experience Cloud Blog

JULY 23, 2012

Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months. We share our international B2B marketing strategy in our new ebook, The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. How did we do it?

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B2B Marketing Paid Search Agency Planning B2B 48

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Search engines monetize based on ads run next to organic results and a lot of that content comes from companies. How will marketing change and what role will brands and consumer play?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

seo.co

NOVEMBER 8, 2021

For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Seth’s Blog. Likeable Blog.

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Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Repurpose All Your Content. This means thinking mobile first as part of your channel strategy.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

APRIL 20, 2011

SlideShare is an online content hosting service where users can upload and share presentations, documents, and videos. Leveraging SlideShare Content. For example, bloggers can easily embed a presentation in a post to support their content. View more documents from Marketo. What is SlideShare?

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B2B Marketing Paid Search Agency Planning Marketing Automation Services 48