SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Anyword

FEBRUARY 1, 2023

Creating content is an incredibly rewarding experience. Whether you’re a copywriter, blogger, or content creator, you know that coming up with fresh and exciting ideas isn’t always easy. From writer’s block to procrastination, there are plenty of obstacles that can make content creation a difficult task.

Process 98

Process Copywriting Content Blogger 98

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

APRIL 28, 2017

I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. “So…it’s a corporate blog?” “It’s not just a blog ! What kind of blog has a managing editor? What kind of blog has a managing editor? The corporate blog?

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

B2B Memes

OCTOBER 12, 2010

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr.

Dwell 100

Dwell Blogger Transparency Social Media 100

Scoop.it

MARCH 1, 2022

Over the last few years, user-generated content (UGC) is one of the hottest topics in digital marketing. As consumers are in control of how they consume content and interact with brands more than ever, brands all around the world are looking for the best way to get people raving about their product or service. 1 Social Media Content.

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

Martech

JANUARY 4, 2023

He’s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Blog: Matt on Marketing. Newsletter: The B2B Content Lab ( 10.4K Blog: Online Marketing Blog. Company: Heinz Marketing. Shama Hyder. followers).

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

Hubspot

NOVEMBER 25, 2019

Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let's get into the specifics of what content seeding is and how it works. That's content seeding in motion. Content Seeding Examples.

Examples 95

Examples Advertising Agencies Content Class 95

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content. Guest blogs. Case studies.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

Convince & Convert

JANUARY 8, 2012

I remember making a handmade magazine when I was eight years old. Magazine cutouts pasted onto pages filled with penciled in copy. I even folded pages and stapled them at a crude attempt at laying out content. Today I am the main editor for SocialFresh.com , a blog that has welcomed 150 contributors over the past three years.

Work Management 127

Work Management Marketing Management Tools Guidelines 127

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts. One day they blog about what happening at home.

Personalization 100

Personalization Ning Business Content 100

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Contently

MAY 17, 2016

Blogfabrik means “blog factory” in German; it’s an apt name. We explore [the freelancers’] abilities and skills with the magazine to see if someone is really talented at taking pictures, writing, or designing graphics,” explained Claudio Rimmele , creative director and editor-in-chief of DailyBreadMag. It’s an experiment.

Content 81

Content Press Distribution Ad Agencies 81

Huptech Web

DECEMBER 2, 2022

Table Of Contents. What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? Introduction. How Can UGC Help Your Ecommerce Store?

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. And practically, for business buyers, they want relevant content. co-exhibiting at trade shows and conferences. Emotionally, people want to feel special.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Onalytica B2B

DECEMBER 11, 2017

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. The Content Code was named one of the top five marketing books of 2015 by INC magazine. Location: Tennessee, USA. Bio: Mark W. It is changing so fast.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Shift towards creating content in-house. Measuring content in its full life cycle. T Brand Studio.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. Shift towards creating content in-house. Measuring content in its full life cycle. T Brand Studio.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Scoop.it

NOVEMBER 28, 2019

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts.

Distribution 63

Distribution Curation Content Newsletter 63

Convince & Convert

JANUARY 8, 2012

I remember making a handmade magazine when I was eight years old. Magazine cutouts pasted onto pages filled with penciled in copy. I even folded pages and stapled them at a crude attempt at laying out content. Today I am the main editor for SocialFresh.com , a blog that has welcomed 150 contributors over the past three years.

Work Management 114

Work Management Marketing Management Tools Guidelines 114

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He was the social media columnist for B2B magazine for seven years and is currently one of our B iznolog y authors.

PR 135

PR Practices B2B Blogger 135

Moz

NOVEMBER 26, 2018

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006).

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

JUNE 5, 2018

In this blog, I’ll give you an actionable guide to drive leads from Instagram. You can either use CTAs like in the above example or if you’d like to use more branded content, use a URL overlay on your videos like DollarShaveClub does: 15 seconds could be all you need to give the best impression and get readers to your site or your profile.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Chris Koch

MARCH 26, 2010

One of the biggest challenges for B2B social media marketers isn’t creating content, it’s helping others create content. And while marketers can create some social media content, they can (and should) rely on their subject matter experts (SMEs) to create most of the stuff that’s going to build trust and relationships with customers.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. We’ve already written two blogs on the subject to try to define the profile of these funny little “bugs”. Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. The Annual List. A selfie with Lee.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. Content marketing costs less and generates three times the leads compared to traditional marketing. But while we can all agree content marketing itself is a good idea, it doesn’t deliver leads automatically. And with good reason!

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. .” Paul Conley.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Onalytica B2B

SEPTEMBER 14, 2017

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Exo B2B

MARCH 8, 2018

In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers. To create action, you need content and relationships.”

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Envy

MARCH 11, 2019

Their blog keeps on top of the latest news in information security, looking at new threats and vectors. The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. This multi-award winning blog brings you up to date info not just on cyber security, but privacy and data protection as well.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 109

Planning Content Work Management Custom Publishing 109