Customer Experience Matrix

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Nineteen percent actually publish their own blog while 29% comment on blogs. Blogs are also apparently part of “community”, although this isn't stated explicitly.) of the total. asl the dominant uses.

Spending 120
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. billion entries. microblogs (Twitter, Friendfeed , etc.),