B2B Memes

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines.

Blogger 100
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Is a Blog Just a Container?

B2B Memes

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr.

Dwell 100
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No Monopoly on Lousy Content

B2B Memes

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. Increasingly the Internet is a gigantic content farm.

Content 100
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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. They panic when someone complains.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

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A Month of “Um” Days

B2B Memes

It’s not the ideal approach for a blogger, needless to say. So this month, as I hoard my psychic energies for a major writing and editing project (more about that later), I’ve had to make what is, for me, a difficult decision about this blog. No, this is not a farewell to blogging, or even an announcement of a hiatus.

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