B2B Marketing Traction

MARCH 13, 2012

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. Follow other bloggers in your space and make note of what they write about. Ask them what comes up commonly and blog about it.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

JUNE 6, 2014

My answer to the question, “How long should my blog post be?” John Rampton mentioned that John McTigue of Kuno Creative likes to create an outline before he writes a post to make sure that his content doesn’t stray from his main point. I think that the blog post length has to do with the subject and the author.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

AUGUST 19, 2013

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner. Blogging blog marketing' Photo from Flickr - Some rights reserved by Horia Varlan.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. Your blog should reflect “the voice” of your company. Who is the audience?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

FEBRUARY 22, 2010

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. In 2010 2-3% write multiple blog entries per day, 8% write one per day, 29% write 2-3 per week. For those who write 2-3 blog entries per week, Hubspot says 69% have acquired a customer from their blogging activities.

Blogger 100

Blogger Advertising Agencies Hubspot Press 100

B2B Marketing Traction

FEBRUARY 11, 2013

You have to engage your site visitors and followers on social media with interesting content and messaging so that they like you. Blogs and content with no attribution to anyone or anything really make me wonder. Blogs and content with no attribution to anyone or anything really make me wonder.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. Think again. It’s time to get original.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. For those of you spending money on SEO today, I’d much rather see you spend your time and money on creating great online content for your prospects. Leverage Technology.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

MAY 3, 2011

With consistent messaging and value-add content you’ve become credible and trustworthy. You tweet relevant article links, you comment on blogs, you provide your opinion on happenings in the industry. Once you have relationships with thought leaders in your space, you’ve built social equity.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. One had a product development niche that was reflected in its branding and social media content. The two stand-outs were not necessarily the biggest companies.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 23, 2010

According to Chris Rollyson, author of The Social Network Roadmap blog , says that the days of synchronous selling are fewer and asynchronous marketing is more the norm. So marketing tactics must change – businesses need to put great content online and attract buyers to it.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

JUNE 2, 2009

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Consulting 100

Consulting Newsletter Internet Marketing Contact Marketing 100