ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. They should tell your team when your audience is online, how they consume content, which messages resonate with them most and why.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

FEBRUARY 9, 2012

In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. AG: Content marketing is a hot topic and like many other hot topics today definitions vary and everyone wants to jump in and give their own spin. You can follow Ardath on Twitter at @Ardath421.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

SEPTEMBER 15, 2020

I’ll talk about how to do that a little later in this post, but it boils down to understanding your buyer’s content consumption preferences and taking a good hard look at your own internal skills. I read a dangerous statement from a prominent blogger that suggests B2B is too boring on its own to succeed on social media. B2B is boring.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147