The Point

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Blog Makeover Nets Sales Leads for Software Company. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
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Is Social Media Wasted on PR Agencies?

The Point

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. enhance company’s image by delivering insight to key online communities. promote company’s approach to [company’s technology & product category]. is doing clients a disservice.

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When Emails Go Bad: A Lesson in How to Apologize

The Point

Boingo is a leading global network of Wi-Fi hotspots (if you travel, you’ve likely used their service at an airport) and a few days ago they sent a very befuddling email to a significant pool of users – this blogger included – something to do with how my account was changing to a different plan. When, of course, it wasn’t. But not this time.

Blogger 100