Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. What are the best examples you’ve seen of blogger outreach in action?

Blogger 152

Blogger Outreach Case Study Case Studies 152

Convince & Convert

JULY 16, 2015

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

Blogger 143

Blogger Peer-to-peer Research Branding 143

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. Today, we’ll dive into various lead generation channels – from the classic favorites like email and social media to the power of paid ads and beyond.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. billion websites globally are blogs. Competing blogs.

Tips 84

Tips CMS Development Blogger AIO 84

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Candidates are spread out across multiple platforms and channels, making it difficult for recruiters to target ideal candidates in one place. How to Drive More Traffic to Your B2B Blog. And there you have it—our April B2B blog post round-up!

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. How Do Bloggers Make Money?

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! Why start a blog for your small business?

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 84% of B2B marketers use paid distribution channels for content marketing purposes. 2) Blogging benchmarks. Here are some useful benchmarks: How long is the average blog post?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Bannersnack

MARCH 14, 2019

Blog images are an important part of your blogging process. This study, conducted together with Orbit Media on more than 300 bloggers and content writers, covers one of the most important channels in content marketing, the blog. We are going to find out – through a series of questions and answers.

Statistics 111

Statistics Research Effectiveness Blogger 111

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). A ssets (free).

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 90

Enterprise Management CMS Development Marketing Automation Services Marketing Management 90

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Improve Your SEO.

Digital Asset Management 269

Digital Asset Management Product Brand Identity Branding 269

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 188

Advertising Agencies Demand Generation Agencies Paid Search Agency Account Based Marketing 188

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? According to a recent U.K.

Design 101

Design Examples Best Practices Microsite 101

Valasys

JANUARY 9, 2023

Utilizing MarTech also allows you to track ROI from different channels to make more informed decisions about where to invest resources for maximum returns. Guide To Start a MarTech Blog In 2023. Blogging as a way to create content and reach audiences has been around since the late 1990s. Choosing the Right Platform.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Marketing Insider Group

MARCH 31, 2021

Using your blog as a virtual megaphone, promote local events and charity drives. Non-competitor subject matter experts can give your blog posts an extra boost of trust among local audiences. It also endears your brand to the local experts whom you invite to become guest bloggers. Get Involved in Your Community.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Webbiquity

OCTOBER 22, 2020

Start a blog. Though it requires a significant time commitment, writing a blog is a great opportunity to get your personal voice across, show off your expertise, and drive organic search traffic. Most business owners use blog posts to offer advice that can help to attract new visitors. Encourage others to quote you by name.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Just look at Perez Hilton.

Traffic 100

Traffic Blogger RSS Opinions 100

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Developing A Channel Strategy. So your various channels should be unique, yet incredibly in sync.

Branding 261

Branding Brand Identity B2B B2B Sales 261

Moz

AUGUST 27, 2019

Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it (anyone else have a few old.blogspot blogs floating around out there?) What does this mean for you as a blogger?

Keywords 71

Keywords Blogger RSS Opt-out 71

Webbiquity

SEPTEMBER 23, 2016

That’s why a regularly maintained blog is a must-have for every business. Anyone can start a blog for their business. Blogs are hard work. Unfortunately, many people become discouraged and abandon their blogs in frustration. If you want to build your blog readership, you have to publish content consistently.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Not knowing the best channel to promote content ( Parse.ly ). Blog Content Statistics. 80% of bloggers report that blogging delivers results ( Orbit Media Studios ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Webbiquity

JUNE 1, 2021

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. One of the best ways to scale your reach is by repurposing your existing content in multiple formats in other channels. Your audience today hangs out in multiple locations online.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MARCH 8, 2018

But as bloggers and vloggers have risen in number and following, and including them as part of marketing strategies has become the norm, they’ve started to become celebrities in their own right—with the ability to demand more money for their influence and time. Have a multi-channel approach. Some even provided blog giveaways.

Top of Funnel 223

Top of Funnel Blogger Multi-Channel Marketing Funnels 223

Webbiquity

SEPTEMBER 28, 2021

It can happen on any social media network today, even the Pinterest channel. Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t have a blog, you can use Substack to host one. Facebook alone had banned over 1.3

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Optinmonster

FEBRUARY 11, 2024

Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service. A spin on this is inviting people to contribute to your blog in exchange for a free account.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87