The Point

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Blog Makeover Nets Sales Leads for Software Company. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
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Is Social Media Wasted on PR Agencies?

The Point

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. By viewing social media exclusively through the PR prism, and designing blogs (for example) as platforms for propagating the company’s news and views and little else, clients and their agencies are leaving opportunities on the table.

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When Emails Go Bad: A Lesson in How to Apologize

The Point

Boingo is a leading global network of Wi-Fi hotspots (if you travel, you’ve likely used their service at an airport) and a few days ago they sent a very befuddling email to a significant pool of users – this blogger included – something to do with how my account was changing to a different plan. When, of course, it wasn’t.

Blogger 100