Sales Engine

article thumbnail

Finding the Hidden Money in Your Content Strategy

Sales Engine

I think that from the content marketing standpoint what’s not working is to post about whatever interested us at the time, whatever seemed to be topical or whatever guest bloggers were submitting to us. Like a blog, our volcanic mountain becomes more visible as it rises higher and higher into the top levels of the atmosphere.

article thumbnail

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. Give Marketing a Quota I Noticed You Read My Blog, Do You Want To Buy From Me? Okay, she's not ALL New York. She's traveled the world, educated in the Midwest, and spoken to audiences from coast to coast.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s the role of a content strategist?

Sales Engine

At this first stage of content development, it’s usually not too difficult to assemble your company thought-leaders in a conference room and come up with 10 to 20 topics that align with the high probability pains of your prospects and then produce some blogs and articles.

article thumbnail

What’s the role of a content strategist?

Sales Engine

At this first stage of content development , it’s usually not too difficult to assemble your company thought-leaders in a conference room and come up with 10 to 20 topics that align with the high probability pains of your prospects and then produce some blogs and articles.