Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. He also tells how to find the right online influencers, bloggers, and the social media savvy. Create a blogger-optimized news release. Maximize coverage in blog posts and social media shares. Photo credit: zoxcleb.

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Biznology

MAY 22, 2015

Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. It used to be that if a business wanted a blog to mention it, they had to pitch products or services for full-scale reviews. Hire them to consult. Have them tweet. Have them post.

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Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

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Biznology

AUGUST 9, 2019

Well, whether you’ve hit rock bottom of your writing or you’re at your peak – the blogging burnout is a reality for all of us. Perhaps you haven’t the slightest clue what your next blog post will be about, and the posting schedule is judging you from your to-do board. It is the Mayor of Blogging Burnout Town. That voice?

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Tips Opinions Youtube Blogger 106

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

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Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. If you’re seeing this post on the morning of Tuesday, April 8, you’ve got a treat if you can make the time.

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Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham. If you’re seeing this post on the morning of Tuesday, April 8, you’ve got a treat if you can make the time.

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Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

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Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Blogger Long Tail Marketing Outreach PR 80

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. The clock is ticking.

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Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. However, in the meanwhile, getting those hundreds of posts on B-list-through-Z-list blogs insures that you start building your reputation as a player. You can always do both, right?

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Biznology

MAY 23, 2013

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content marketing takes many forms and one of the more popular approaches is through blogging. Be transparent.

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Biznology

OCTOBER 7, 2015

Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. You might even be able to come up with a new blog post just about your question and the answers you receive. Hubspot’s Blog Topic Generator.

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Biznology

MAY 2, 2017

They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

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Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

JANUARY 28, 2015

Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you? That’s never good.

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Biznology

AUGUST 12, 2013

Guest blogging has become a common practice among those in the SEO industry. This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. Photo credit: digitalrob70. Improper Outreach Techniques. Giving Up Too Easily.

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Biznology

JANUARY 9, 2018

jpg” becomes “tall-handsome-40-something-blogger-chris-abraham.jpg”–or something like that. In this case, I don’t always include captions if the surrounding text is contextually-relevant: I make sure there’s at least one named link to my home blog embedded into the body of the post.

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Optimization Google Tagging Blogger 209

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

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Biznology

MAY 29, 2012

There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is.

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Adsense Allocation Google Verticals 80

Biznology

SEPTEMBER 12, 2017

Blog and post, blog and post. Blogging Began as a Forum for Unadulterated Thought. Blogging has always been unfiltered. In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Do You Have Blogger’s Constipation? Your 1st-Wave Friends Deserve You Raw.

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Google Blogger Search Marketing Advertisements 156

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. Did you notice how my blogging “career” came about? It wasn’t by putting out thousands of blind sales letter like requests to be a guest blogger.

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Biznology

OCTOBER 17, 2017

They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. Yes, you heard me right, we pitch thousands of bloggers in search of the perfect match.

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Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

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Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. After five years of blogging shamelessly on behalf of AH, what was I to do? But no more!

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Long Tail Marketing Domain Keywords Outreach 80

Biznology

AUGUST 28, 2013

Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging is a valuable marketing tool that requires consistency. Even the most experienced bloggers lack ideas and motivation from time to time. Seasonal trends.

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Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. Good luck and Happy 2018! Like this post?

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Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. on how to blog most effectively. What I mean is that my bloggers tend to write based on a lot of assumed context. What I mean is that my bloggers tend to write based on a lot of assumed context. Image by quinn.anya via Flickr. Let me explain.

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RSS Blogger Paid Search Agency Aggregators 80

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Well, you first need to build out any sites you already have, including all your companies, foundations and boards.

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Biznology

JULY 26, 2011

Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.].

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Biznology

MARCH 20, 2014

Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help. Image credit: HubSpot.

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Biznology

DECEMBER 27, 2019

As per Rita Gainley, a marketing blogger, “you can use the opportunity of sending this email to tell them what’s next sales-wise, show them what your new content is that they could be interested in, and give them more information about your business and social media channels.”. The Email to Re-Engage Clients.

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Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

AUGUST 14, 2018

Back in the day, hosting parties, meetups, and get-togethers for top-local-tweeters and geographically-close bloggers was all the rage. Guess Who I Am. Die Cocktailparty am Goethe-Institut. I hosted a really lovely Washington, DC, influencers-only cocktail party for the gang at Goethe-Institut Washington.

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Communities Blogger Class Twitter 126

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. 50’s a fail. Before Gerr.is

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs. Spend Labor Day with your family! 1970 Dogwood Street. That’s where you want to get.

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Google Blogspot Ideal Customer Profiles Content 179

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. And it’s rarely easy.

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Blogger Advertorials Paid Search Agency Outreach 0

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. For example, you may curate content from your favorite industry influencers or follow insightful blogs to share with your social media audience.

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Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. Really big.

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