Writing on the Web

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

How Do You Choose a Blog Platform?

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How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

Better Business Blogs: Correct Those Broken Links

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Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Our blogs would rank high for our keywords, and life would be wonderful.

How to Blog for Your Business Using Personality

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Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

4 Reasons to Publish on a LinkedIn Blog

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Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. The possibilities can be endless with just one simple blog post. Black text on a white background.

7 Social Media Mistakes Bloggers Should Avoid

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Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Attracting Clients Social Media Stuff blog traffic social media social media marketingssets (free). ocial Media. Like-baiting. Buying followers and likes. Author Bio.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. The first step is to identify your blog goals  – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog.

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How to Create a White Paper: Get Found Online and Grow Readership

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CAST Your Net: A is for Assets. I’ve been blogging about ways to grow your reader base using this memory device: C ontent. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media. What do you think?

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2 Sure-Fire Ways to Inspire Your Blog Writing

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A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration? What can a blogger blog about to other bloggers? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well.

How to Write Blog Posts: Awesome Graphic

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Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographics

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

Business Blog Writing: How to Avoid Time-Suck

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How do you avoid time-sucking traps when it comes to blog writing ? You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. Last week I wrote about two ways to inspire your blog writing , going outside and going inside. It happens to the best of us.

The ABC’s of Great Blogging: Be Original and Offer Insight

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Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. Chapman,  Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business  (John Wiley & Sons, Inc.

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How to Start a Blog: 7 Steps BEFORE You Blog

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How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Sure, they had started blogging with great gusto – they put in a lot of time – but somewhere along the line got stuck, and never went back.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. It’s motivation to keep my blog posts fresh and interesting.

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. Since then, I’ve expanded with other content options, like ghost blogging and e-books. ssets (free).

Tips on Writing a Great Blog Post:Give it a Rest

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But I’m having trouble with my blog writing.  So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process.  As I mentioned in my last blog post , Graham Wallas observed that creative solutions appear sequentially: Preparation => Incubation => Illumination => Implementation. It’s why you’re writing the blog post.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

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Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog? This is common for business bloggers who don’t have clarity about blog goals. hope so.

5 Key Elements for Your “About” Page: How to Tell Your Story

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When’s the last time you updated your bio on your About  page on your blog or website? Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

through her blog, training, and client. Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Business And Close Deals Referrals deliver higher-quality leads, references.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” These two questions are related to the same problem:  not enough clarity about blog goals.

Get Found Online: 5 Question Quiz

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Social sites, web, blog, articles, videos, etc.). Your site, (website or blog) must offer content with keywords. Attracting Clients Content Marketing Getting Read How to.Tips Promoting Your Ezine +/or Blog getting foundHow easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? What comes up for your name?

A Checklist for a Good Blog

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After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. good blog post title that makes me want to read the full post. search box so I can find blog posts that interest me.

Connect Your Blog to Facebook Automatically

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Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Blog this on Blogger. Yikes!

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

4 Ideas to Generate Blog Topics

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How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. What keywords are they using?

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Starting a New Blog?6 Things a Business Blog Must Have

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Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Your header needs to clarify what the blog is giving to readers. Easy Navigation.

Top 5 Content Marketing Blog Aggregators

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Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. Engage with other blog authors, build relationships. Radius.

SEO and Content Marketing: A Love Story

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This is where content marketing comes in: you create stellar content for your site, or your blog, and post within other sites, and in so doing earn backlinks to your content and site. Content Marketing Writing for the Web Writing Great Blog Content blog marketing content marketing with blogs Online Marketing SEOHow do the two differ and how are they alike? CM is content.

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Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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What goals have you identified for your  blog and website for 2015? They haven’t clearly identified their expectations, or what they want their blog to do for their business. Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business.

Blog Content: 4 Ways to Make Your Blog Unique

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Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? Where can you find this unusual blog content? 1. Be wary of false imagery, however.

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. In The Collected Works of C. G. Two judging functions: Thinking and Feeling.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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But how authentic  is your blog writing? In my last blog post, I shared  5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic? know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Does Your Blog Pass the Blink Test? 3 Critical Blog “Must Haves”

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Does your blog pass the blink test? They won’t stay, they won’t get to know you and they won’t subscribe to your blog. mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test.  If it doesn’t, you could be spending a lot of your valuable time blogging for nothing. Photos.

The ABC’s of Business Blogging:How to be Heard above the Noise

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How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? Here are some tips for good business blogging, simplified, as simple as ABC.

Newsletters, Social Media, Blogs: What’s Best?

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width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing Whats Best?" He told me that the employees (the ones I coach) forward him my newsletter. my success.

How to Lure Readers to Your Blog from Social Media

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from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. You’ll need to catch their attention right away.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: 1. When writing blog content, you must keep your readers’ needs and expectations in mind. You cannot personalize the content.

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