Writing on the Web

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

How Do You Choose a Blog Platform?

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How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

Better Business Blogs: Correct Those Broken Links

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Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Our blogs would rank high for our keywords, and life would be wonderful.

4 Reasons to Publish on a LinkedIn Blog

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Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. The possibilities can be endless with just one simple blog post. Black text on a white background.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

How to Start a Blog: 7 Steps BEFORE You Blog

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How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Sure, they had started blogging with great gusto – they put in a lot of time – but somewhere along the line got stuck, and never went back.

Compelling Newsletter Content:2 Big Problems

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Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Here’s a hot tip: When you organize your editorial calendar according to an outline or a table of contents, you’ll also have ideas for a sequence of blog posts that tie in to your theme and makes sense for your readers. Post it on your website and blog.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. The first step is to identify your blog goals  – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog.

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Business Blog Writing: How to Avoid Time-Suck

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How do you avoid time-sucking traps when it comes to blog writing ? You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. Last week I wrote about two ways to inspire your blog writing , going outside and going inside. It happens to the best of us.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

2 Sure-Fire Ways to Inspire Your Blog Writing

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A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration? What can a blogger blog about to other bloggers? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. Nobody starts out writing well.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. It’s motivation to keep my blog posts fresh and interesting.

How to Write Blog Posts: Awesome Graphic

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Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographics

A Checklist for a Good Blog

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After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. good blog post title that makes me want to read the full post. search box so I can find blog posts that interest me.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” These two questions are related to the same problem:  not enough clarity about blog goals.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Tips on Writing a Great Blog Post:Give it a Rest

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But I’m having trouble with my blog writing.  So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process.  As I mentioned in my last blog post , Graham Wallas observed that creative solutions appear sequentially: Preparation => Incubation => Illumination => Implementation. It’s why you’re writing the blog post.

Connect Your Blog to Facebook Automatically

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Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Blog this on Blogger. Yikes!

How to Create a White Paper: Get Found Online and Grow Readership

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CAST Your Net: A is for Assets. I’ve been blogging about ways to grow your reader base using this memory device: C ontent. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media. What do you think?

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Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

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Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog? This is common for business bloggers who don’t have clarity about blog goals. hope so.

The ABC’s of Business Blogging:How to be Heard above the Noise

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How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? Here are some tips for good business blogging, simplified, as simple as ABC.

Top 5 Content Marketing Blog Aggregators

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Have you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links. I’ve talked about creating your own Top 10 lists  before, and it still makes sense, even more so given the way SEO  works today. Engage with other blog authors, build relationships. Radius.

5 Key Elements for Your “About” Page: How to Tell Your Story

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When’s the last time you updated your bio on your About  page on your blog or website? Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all.

Newsletters, Social Media, Blogs: What’s Best?

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width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing Whats Best?" He told me that the employees (the ones I coach) forward him my newsletter. my success.

6 Easy Tips to Be a Better Blog Writer

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How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? Here are a few ways that you can work on becoming a faster and better blog writer , which will in turn free up your time: Set yourself up for success.

How to Lure Readers to Your Blog from Social Media

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from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. You’ll need to catch their attention right away.

Blog Content: 4 Ways to Make Your Blog Unique

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Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? Where can you find this unusual blog content? 1. Be wary of false imagery, however.

Get Found Online: 5 Question Quiz

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Social sites, web, blog, articles, videos, etc.). Your site, (website or blog) must offer content with keywords. Attracting Clients Content Marketing Getting Read How to.Tips Promoting Your Ezine +/or Blog getting foundHow easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? What comes up for your name?

SEO and Content Marketing: A Love Story

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This is where content marketing comes in: you create stellar content for your site, or your blog, and post within other sites, and in so doing earn backlinks to your content and site. Content Marketing Writing for the Web Writing Great Blog Content blog marketing content marketing with blogs Online Marketing SEOHow do the two differ and how are they alike? CM is content.

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4 Ideas to Generate Blog Topics

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How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. What keywords are they using?

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6 Easy Blog Posts You Can Write to Attract Readers

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One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly. People love visuals. Pose a question?

5 Ways to Get Readers to Respond

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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Ask them how they feel about something you’ve posted, or survey regular readers about what they’d like to see on your blog. Polls. External Links.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: 1. When writing blog content, you must keep your readers’ needs and expectations in mind. You cannot personalize the content.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

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But how authentic  is your blog writing? In my last blog post, I shared  5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic? know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing.

Great Newsletters: 5 Must-Haves for Better Design

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On your blog or website: Use an email subscription form through Feedblitz.com or Feedburner.com. Include a list of related newsletters or blog posts so people can read further when they like a topic. Make it easy to find content on your blog. Have you noticed what great business newsletters have in common?  Is it easy to read? Allow for  white space. Short paragraphs.

Content Marketing: How do you know if it???s working?

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Why can’t we have a report for our blogs? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. How do you know if your content is working for you? Or for e-newsletters? Or for overall Web content marketing? newsletter 75%. Articles…56%.

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6 Easy Tips to Write a Blog Post in 30 Minutes

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Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving. How about 20 minutes? That’s my record.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. Since then, I’ve expanded with other content options, like ghost blogging and e-books. ssets (free).

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. In The Collected Works of C. G. Two judging functions: Thinking and Feeling.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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What goals have you identified for your  blog and website for 2015? They haven’t clearly identified their expectations, or what they want their blog to do for their business. Generate new business from current clients:  There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business.