Writing on the Web

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time! T rack.

How Do You Choose a Blog Platform?

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How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. The possibilities can be endless with just one simple blog post. Black text on a white background.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Our blogs would rank high for our keywords, and life would be wonderful.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. B2B Marketing. processes are fundamentally changing.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Attracting Clients Social Media Stuff blog traffic social media social media marketingA ssets (free). S ocial Media. T rack. Like-baiting. Buying followers and likes.

Business Blog Writing: How to Avoid Time-Suck

Writing on the Web

How do you avoid time-sucking traps when it comes to blog writing ? You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. Last week I wrote about two ways to inspire your blog writing , going outside and going inside. Do you turn them into blog posts?

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

A few years ago I polled readers and asked what their biggest blogging challenge is. Does your blog writing lack inspiration? What can a blogger blog about to other bloggers? Here are two ways you can side-step fear and doubt, and write frequent, consistent quality posts and develop a blogging habit that will grow your abilities over time. I get that. Try it out.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Can you still make money blogging ? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog.

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. B2B Marketing. processes are fundamentally changing.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Sure, they had started blogging with great gusto – they put in a lot of time – but somewhere along the line got stuck, and never went back.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. It’s motivation to keep my blog posts fresh and interesting.

A Checklist for a Good Blog

Writing on the Web

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. A good blog post title that makes me want to read the full post. A search box so I can find blog posts that interest me.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” These two questions are related to the same problem: not enough clarity about blog goals.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment. B2B Marketing. processes are fundamentally changing.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. 1. Use the networked blogs application. Blog this on Blogger. Yikes! Facebook.

How to Write Blog Posts: Awesome Graphic

Writing on the Web

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographics

Compelling Newsletter Content:2 Big Problems

Writing on the Web

Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Here’s a hot tip: When you organize your editorial calendar according to an outline or a table of contents, you’ll also have ideas for a sequence of blog posts that tie in to your theme and makes sense for your readers. Post it on your website and blog.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

But I’m having trouble with my blog writing. So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process. As I mentioned in my last blog post , Graham Wallas observed that creative solutions appear sequentially: Preparation => Incubation => Illumination => Implementation. It’s why you’re writing the blog post. And that’s it.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog? This is common for business bloggers who don’t have clarity about blog goals. I hope so.

The ABC’s of Business Blogging:How to be Heard above the Noise

Writing on the Web

How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? Here are some tips for good business blogging, simplified, as simple as ABC.

Top 5 Content Marketing Blog Aggregators

Writing on the Web

Have you created a list of your top 10 blogs? It’s easy, smart and can help your business blog get inbound links. Engage with other blog authors, build relationships. Provide an opportunity for the blogs on your list to link to your blog ( inbound links ). First, find out what other experts in your field are blogging about. Content Marketing Institute.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind. When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business. The gecko.

How to Create a White Paper: Get Found Online and Grow Readership

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I’ve been blogging about ways to grow your reader base using this memory device: C ontent. Since nothing is required in exchange, a sample at the top of the list is the Content Marketing with Blogs Guidelines to Save Time & Get Better Results. This is part of the CAST acronym for ways to grow readership. CAST Your Net: A is for Assets. A ssets. S ocial Media. T rack.

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Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing Whats Best?" He told me that the employees (the ones I coach) forward him my newsletter. my success.

5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

When’s the last time you updated your bio on your About page on your blog or website? Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. If you are the sole author of your blog, write it in the first person. However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all.

6 Easy Tips to Be a Better Blog Writer

Writing on the Web

How can you get to be a better, faster blog writer ? Did the job of blogging or writing fall into your lap? Or have you been a professional writer for some time, who’s now transitioned into blogging for yourself or a business? Here are a few ways that you can work on becoming a faster and better blog writer , which will in turn free up your time: Set yourself up for success.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. Since then, I’ve expanded with other content options, like ghost blogging and e-books. A ssets (free). T rack.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. You’ll need to catch their attention right away.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? Where can you find this unusual blog content? Be wary of false imagery, however.

5 Ways to Get Readers to Respond

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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Your Blog as an Interactive Tool. Ask them how they feel about something you’ve posted, or survey regular readers about what they’d like to see on your blog. Polls. External Links.

6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Too many choices lead to blog blocks. Here are six types of blog posts you can write easily and quickly. People love visuals. Pose a question?

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

On your blog or website: Use an email subscription form through Feedblitz.com or Feedburner.com. Include a list of related newsletters or blog posts so people can read further when they like a topic. Make it easy to find content on your blog. Have you noticed what great business newsletters have in common? That’s why newsletter design is so important. Is it easy to read?

SEO and Content Marketing: A Love Story

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This is where content marketing comes in: you create stellar content for your site, or your blog, and post within other sites, and in so doing earn backlinks to your content and site. Content Marketing Writing for the Web Writing Great Blog Content blog marketing content marketing with blogs Online Marketing SEOHow do the two differ and how are they alike? CM is content.

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4 Ideas to Generate Blog Topics

Writing on the Web

How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Are you on YELP ?

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Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

Writing on the Web

And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: 1. When writing blog content, you must keep your readers’ needs and expectations in mind. You cannot personalize the content.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. What makes blog writing sound real, sound authentic? I know my writing is improving, but I don’t feel like I share enough of my authenticity in my blog writing.

Get Found Online: 5 Question Quiz

Writing on the Web

Social sites, web, blog, articles, videos, etc.). Your site, (website or blog) must offer content with keywords. Attracting Clients Content Marketing Getting Read How to.Tips Promoting Your Ezine +/or Blog getting foundHow easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? What comes up for your name?

6 Easy Tips to Write a Blog Post in 30 Minutes

Writing on the Web

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals. Catch you later.