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4 Ways to be a Better B2B Twitterer

WebMarketCentral

You can tweet about any of these, though revolutionary innovations tend to attract the most attention on Twitter, blogs and other forms of social media. There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Help me do my job better. Tell me something interesting.

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Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

How can you attract more traffic to your blog? Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. share your posts using social media platforms, link to other blogs often). Generate more comments?

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Tags: Blogging for Business What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?

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Best of 2008: Blogging for Business, Part 2

WebMarketCentral

Everyone who writes a business blog ultimately wants the same thing—more traffic. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog. Ongoing effort!"

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. More specifically, on the day this article was posted, Twitter accounted for 60% of the total blog traffic, LinkedIn about 10% (the remaining 30% was mostly Google search plus a few miscellaneous referring sites). The results?

Chapeau Blog Awards - Only Two Days Left to Vote!

WebMarketCentral

If you enjoy the coverage on this blog of social media marketing , SEO , online tools and web marketing —as well as occasional off-topic ramble , vacation or home project photos —please cast your vote for WebMarketCentral in the Chapeau Blog Awards today! (Or tomorrow. But that's it. Voting closes on Thursday.) Many thanks in advance for your support! Hope for change, and all that.

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The Other 6 P's of Blogging

WebMarketCentral

Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. Platform There are a wide array of options for building and hosting your blog, from the big 3 online options— Blogger , TypePad and WordPress —to software applications and content management (CMS) systems with blogging features.

The 7 Deadly Sins of Blogging

WebMarketCentral

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. The sin, however, comes from deception—passing off paid content as an "objective" blog post. Get over yourself.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Blog Marketing for Non-Bloggers

WebMarketCentral

Rarely do I drop what I'm doing to read a newsletter article, but that's what happened when I came across Elge Premeau 's Using Blogs to Attract Attention (Without Having Your Own) in the RainToday newsletter. She helpfully provides advice on how to find relevant blogs to comment on, track them, and write appropriate, productive comments.

Best of 2008 (So Far) - Blogging for Business, Part 1

WebMarketCentral

Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Optimizing Wordpress Page Titles, Post Titles and Page Slugs by Graywolf's SEO Blog SEO guru Michael Gray provides step-by-step instructions for search-optimizing posts in WordPress. Aune del.icio.us

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Social Media Best Practices Start with Blogging

WebMarketCentral

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video.

The 11th P of Blogging: Perspective

WebMarketCentral

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? Why do you blog? For perspective, if your blog gets more than a handful visitors per day, it's doing better than 99% of the blogs in existence. The bottom line is to keep blogging in perspective.

The Four P's of Effective Business Blogging

WebMarketCentral

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. The most important technique for blog promotion is the same as for any website— SEO.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Podcast Promotion vs. Blog Promotion

WebMarketCentral

While there are several similarities between blog and podcast promotion, as an audio medium, podcasts offer several addition avenues for distribution. Blogs use RSS feeds to get indexed by search engines, as well as promotion tools such as Technorati , TruthLaidBear , Pingoat , BeeTooBee (for marketing blogs) and social media sites like BlogMarks. Want to really go nuts?

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Top 100 Social Media Blogs for 2007

WebMarketCentral

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. tags: VirtualHosting blog, Top 100 Social Media and Social Networking Blogs for 2007, Web 2.0, JD Lasica, Social Media Club, Mashable, The Web 2.0 Industry News, and Social Media and Marketing.

Top Blog Posts in First Three Years of WMC

WebMarketCentral

It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Anyway, taking a look back at the first three years of the WMC blog, here are the ten most popular posts as chosen by you, my elite (in the good sense!) tags: best blog posts on social media marketing, Web 2.0, Maybe I should set my goals a bit more modestly?

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New Blog, Old Tool

WebMarketCentral

A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog. The Services Insider Blog is focused on marketing and selling professional services. Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems. Hillary by about 9 to 5).

SEO - Why a Small Business Needs a Blog

WebMarketCentral

However, a blog can be a valuable tool in helping smaller, newer players improve their rank and generate search traffic. Here's a real world example of how a blog can both supplement and enhance search position based on a relatively new player in an established market, that has both a corporate site and a blog. del.icio.us Contact Tom Pick: tomATwebmarketcentralDOTcom

7 Essential Tools for Business Blogs

WebMarketCentral

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. social tagging button, install a toolbar plug-in to tag your favorite sites/blogs, and more.

PR and Blogging Outreach: Practical Tips

WebMarketCentral

In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional media and blogging. Based on these three components, here are 8 Tips about Blogging Outreach : 1. Read the blog first : Don't assume that you know the content of the blog by the title. READ the blog, understand the tone. Check out B.L.

Top 40 B2B Marketing Blogs - B2B Marketing Zone

WebMarketCentral

Beyond having the best blogs as sources of content, much of the growth has to do with the site's ability to generate "Best Of" lists such as: Twitter - Content - Lead Nurturing - Best of B2B Marketing Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone Twitter - Content - Social Media - B2B Marketing Best Of June Subscribing to the Best Of B2B Marketing Zone is a great way to get the best from these sources. Tony tells me that he uses these Best Of posts as a way to see the very best from these 40+ blogs each month. Tags: Blogging for Business

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. AdWords Optimization Tips: More on Ad Text by the Inside AdWords Blog The Inside AdWords Crew offers advice on mentioning prices or discounts in ads, what elements to test, and how to most effectively track the performance of different text ads.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Evaluating Existing PPC Accounts by the Commerce360 Blog Blogger Craig Danuloff offers helpful advice for evaluating the quality of existing PPC campaigns. fade a bit."

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

Here are some of the best blog posts on social networking and social media marketing strategies and tactics. Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult.

PR and Blogging Outreach: Macro Issues

WebMarketCentral

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 mean, I admit it. know, I know.

Adding Social Networking Links to Your Blog

WebMarketCentral

Happening across Blogs Are Like Pliers on the One by One Media blog , I noticed two things: 1) these guys are pretty smart, and 2) the social networking links across the bottom of each post are cool. This handy tool enables you to add links to a variety of social bookmarking sites to each of your blog posts in Blogger, Wordpress, or MoveableType. Where did they get them?

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. and "What are best ways to communicate my brand message?" What are they doing?

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. Search Engine Optimization Basics by TopRank SEO Blog Search expert Lee Odden provides an excellent SEO primer on on-site techniques, link-building, and tactics to avoid.

Chapeau Blog Awards - Congratulations to ViralBlog

WebMarketCentral

Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards. But it was a great honor to be nominated, and to everyone who took the time to vote for this blog—thank you! ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) the) ViralBlog team aims to inspire CMO’s, advertising and media agencies in creating the best social media strategies and viral campaigns ever." This means of course that WebMarketCentral.took second place.

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Interview: Mike Grehan, World Traveler & Global SEO by TopRank Online Marketing Blog Skipping the standard "How did you get started in this business?" SEO is dead? Balderdash!

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Tags: Blogging for Business Need to Know

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Find the answers to these questions and others here in more of the best SEO blog posts from this year. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google's webmaster tools. Which factors are really most important in search engine rankings?

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. But what metrics are really most appropriate for social media measurement? Social Tagging

7 Reasons Every Business Needs to Twitter

WebMarketCentral

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Social Tagging

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What’s a Retweet?

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

Find the answers to these questions and others here in more of the best blog posts and articles on search engine optimization from the past year. Blogging helps. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? Social media works.

Six Ways to Produce Online Video on a Budget

WebMarketCentral

from PowerPoint or OpenOffice), record audio and narration, attach external video files, and create a widget to share your SlideSix presentations on your blog. Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) Business-friendly video sites like Vimeo , Viddler and Blip.tv are also seeing impressive traffic growth.