Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Blog Posts About SEO Tools The Top 15 Free SEO Tools by SEO Position Blogger Brian Gilley provides an excellent list and reviews of tools for rank checking, SEO analysis, keyword selection, keyword density, page rank and more.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Social Tagging
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
You can tweet about any of these, though revolutionary innovations tend to attract the most attention on Twitter, blogs and other forms of social media. There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork. Help me do my job better. Tell me something interesting.
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
someone who's never set up a blog before is guaranteed to make mistakes, probably several; consultants aren't perfect, but can be expected to make far fewer); Utilize proper tactics and etiquette for each type of media; and Measure results to help optimize efforts. I've also seen dramatically increased interest in hiring social media consultants. And aren't the tools pretty easy to use?
Content Methodology: A Best Practices Report
resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled. But what metrics are really most appropriate for social media measurement? Social Tagging
Does More Twitter Followers Equal More Traffic?
JULY 14, 2009
And that got me thinking about the relationship between the number of Twitter followers one has and the amount of blog or site traffic Twitter drives. On average, the Twitter ratio was about 10%, e.g., having 1,000 followers would produce 100 blog visits. thought it would be rude not to do so. But two items recently got me re-thinking that rule. More quality, less quantity.
The 4 C's of Social Media
MARCH 4, 2009
Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook! Here's some research on how to do that.
Content Marketing Playbook: Strategy and Roadmap
you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner. Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. It's growing at an astounding rate. Those in the U.K.
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
Types of "Tweets" I'm sure there's a better list somewhere, but from my observation thus far there are five primary types of messages posted to Twitter: Evangelizing : One of the most common and valuable uses of Twitterâ€”linking to and promoting great stuff, like articles, blog posts, videos, etc. You see, the human mind does not really think in blog and article form. Most Web 2.0
How to Get Bloggers to Write About You
JULY 16, 2008
Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. It's bad for bloggers.
Evangelizing a Content Marketing Program
So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
How can you attract more traffic to your blog? Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. share your posts using social media platforms, link to other blogs often). Generate more comments?
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
How can generate more targeted traffic to your blog? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Tags: Blogging for Business What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? about your organization?
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
Everyone who writes a business blog ultimately wants the same thing—more traffic. more broadly helpful post from this blog is 7 Steps to Better Business Blogging guest contributor Ann Handley of MarketingProfs. But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog. Ongoing effort!"
Definitive Guide to Planning a New Content Initiative
like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business. Also a great complementary post to the Seven Deadly Sins of Blogging previously published here.
Using Blogs for Social Media Optimization
AUGUST 5, 2008
Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Blogs are a big deal; they are mainstream and competing with traditional media. More than 60% of U.S.
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Here are four ways to start incorporating social media for your next event: Promote engagement before the event: Look at how technology, such as microblogging, blogs or group pages, can increase your engagement with audiences, as well as connect people with one another. Her blog is ranked on the Ad Age 500 and other top ranked PR lists. And they did it for FREE.
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog? What can you learn from the world's most successful blogs? Is Writing Great Content Enough to Build a Successful Blog? Hello, My Name Is.
Study: How Much of Your Content Marketing Is Effective?
For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.
Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?
NOVEMBER 11, 2009
I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. More specifically, on the day this article was posted, Twitter accounted for 60% of the total blog traffic, LinkedIn about 10% (the remaining 30% was mostly Google search plus a few miscellaneous referring sites). The results?
Chapeau Blog Awards - Only Two Days Left to Vote!
APRIL 28, 2009
If you enjoy the coverage on this blog of social media marketing , SEO , online tools and web marketing —as well as occasional off-topic ramble , vacation or home project photos —please cast your vote for WebMarketCentral in the Chapeau Blog Awards today! (Or tomorrow. But that's it. Voting closes on Thursday.) Many thanks in advance for your support! Hope for change, and all that.
The Other 6 P's of Blogging
APRIL 10, 2008
Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. Platform There are a wide array of options for building and hosting your blog, from the big 3 online optionsâ€” Blogger , TypePad and WordPress â€”to software applications and content management (CMS) systems with blogging features.
The 7 Deadly Sins of Blogging
APRIL 29, 2008
The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service. The sin, however, comes from deceptionâ€”passing off paid content as an "objective" blog post. Get over yourself.
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.
Blog Marketing for Non-Bloggers
OCTOBER 18, 2007
Rarely do I drop what I'm doing to read a newsletter article, but that's what happened when I came across Elge Premeau 's Using Blogs to Attract Attention (Without Having Your Own) in the RainToday newsletter. She helpfully provides advice on how to find relevant blogs to comment on, track them, and write appropriate, productive comments.
Best of 2008 (So Far) - Blogging for Business, Part 1
SEPTEMBER 8, 2008
Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Optimizing Wordpress Page Titles, Post Titles and Page Slugs by Graywolf's SEO Blog SEO guru Michael Gray provides step-by-step instructions for search-optimizing posts in WordPress. Aune del.icio.us
The 11th P of Blogging: Perspective
APRIL 11, 2008
The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? Why do you blog? For perspective, if your blog gets more than a handful visitors per day, it's doing better than 99% of the blogs in existence. The bottom line is to keep blogging in perspective.
Social Media Best Practices Start with Blogging
SEPTEMBER 5, 2008
There are several different tools and tactics included under the umbrella of "social media"â€”including podcasting, video, social bookmarking, wikis, forums, and social networkingâ€”but the ideal starting point is blogging. Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video.
B2B Marketing Trends for 2016
marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories: Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.
The Four P's of Effective Business Blogging
FEBRUARY 15, 2008
I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. The most important technique for blog promotion is the same as for any websiteâ€” SEO.