[Infographic] 10 Ways to Generate More Leads from Your Business Blog
JANUARY 21, 2016
The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.
Which Content, Tactics & Technologies Are Driving Demand Generation ROI?
SEPTEMBER 15, 2015
One observation of note – technologies that are currently hot topics in the marketing press (and on this blog), particularly predictive analytics and programmatic advertising , barely enter the radar in this survey. More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI.
Quit Obsessing About the Customer Journey
AUGUST 11, 2015
These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. Lead nurturing , for example, must now coddle the buyer through every step of his/her journey to customer nirvana. Maybe, maybe not.
Content Methodology: A Best Practices Report
resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.
9 Proven Ways to Increase Webinar Response
MARCH 25, 2016
Start by publishing a blog post a couple of weeks before the event – perhaps a short, Q&A-style interview with the Webinar speaker, or an excerpt of the planned presentation – and include a call to action that links to the registration page. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product. Yes, the day of the event.)
If You Write B2B Copy, You Need This Blog Post
MAY 27, 2014
Those of you who have been subjected to sales training at some point in your careers may remember a technique called “the assumptive close.” It goes something like this: “Would you like the car in red or blue?” ” “Can I deliver that to you this Friday?” AcmePro 1.0 is the one. It’s also horribly ineffective. To download your free copy, click here.
Are Agencies the Future of Marketing Automation?
MARCH 3, 2015
This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard approach. It’s always been obvious that agencies were a sensible channel for marketing automation vendors to pursue, but I’m beginning to wonder whether agencies might turn out to be the primary channel for such systems, excepting only direct sales to large enterprises. But, actually: no.
Email Critique: When a Good Offer Just Isn’t Enough
JULY 16, 2015
And, as the primary offer, it’s front and center in the email, which (as readers of this blog will be tired of me preaching) is one of the keys to B2B email success. Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. The offer image. Yeah, that’s about it.
Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
SEPTEMBER 9, 2014
quick Web search yields dozens of blog posts and articles on the topic, many quoting the same source, a Doctor Jeffrey Lant and his “Rule of Seven,” a rule that states: “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist.
Is Technology Making Marketing Agencies Obsolete?
MAY 30, 2014
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Today, that value may be in the form of a winning subject line, the title for a blog post, or an inventive way to repurpose old content. Hint: Maybe Not)”. What do you think?
Content Marketing Playbook: Strategy and Roadmap
you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Or that hard-working white paper could see a second life as a series of short videos or slideshares or blog posts. Improve campaign measurement. Test more. Use more infographics.
Report: Trade Shows Generate Highest Quantity & Quality of Leads
NOVEMBER 14, 2014
You can access the complete report on the Software Advice blog – no registration required.). The conclusion that most caught my eye is the one that titles this blog post. Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Far from it.
5 Tips for Successful Survey Campaigns
FEBRUARY 23, 2016
Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in marketing parlance, surveys have “legs”). – a blog post summarizing the findings (with the same call to action). At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. And so on.
How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?
DECEMBER 14, 2012
Quick anecdote: one of the largest deals our firm closed in the last two years was with an individual I’ve known for years, was in our database, and subscribed to our blog. It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. The fact that B2B marketers are even asking this question shows how far demand generation thinking has progressed.
Evangelizing a Content Marketing Program
So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.
Key B2B Demand Generation Strategies for 2015
JANUARY 29, 2015
This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) Hello, Howard. Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. Good content is the fuel that feeds demand generation success. Or both?
9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
AUGUST 6, 2012
Social media used to mean launching a blog, or designing a corporate Facebook page. Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Integrating social at every step of the demand generation cycle: that was clearly the lesson of the day.
Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none. doubt it.
Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
JANUARY 21, 2014
We’re getting ready for a second broadcast and after reading one of your recent blog posts, I can already think of at least one thing that we could do better. I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider 7. Kevin writes: “Below is one of our most successful email campaigns. What would you change?”.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
through her blog, training, and client. Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Business And Close Deals Referrals deliver higher-quality leads, references.
3 Demand Generation Goals to Avoid in 2013
JANUARY 17, 2013
client of ours was able to show how their new blog generated a 700 percent ROI last year based on opportunities that originated with, or were influenced by, that program. Then excerpt the white paper in a blog post and link to a registration form where people can download the full version. Launch a lead nurturing program. It just means too many things to different people. And so on.
5 Campaign Ideas for When You Have No Content
JUNE 27, 2012
Do you offer email subscriptions to your blog ? Make that newsletter or blog the offer in your next campaign, and sell it just like you would any other informational offer like a white paper or Webinar – by promoting the value of the content, and by describing what the reader will learn/gain by becoming a subscriber. Answer: you get creative. Run a survey. Host a game or sweepstakes.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
Similarly, my earlier blog post also suggested that external links (to the advertiser’s home page, for example) may lower conversion rates by providing an “escape route” that is contrary to the desired action, namely having the visitor complete a registration form. Google also defines the key factors through which an advertiser can improve that landing page experience.
3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
MARCH 29, 2012
Want a simple way to have your corporate blog show measurable results? If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms.
Study: How Much of Your Content Marketing Is Effective?
For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.
Slidecast: Getting Leads (and More!) From Your Blog
OCTOBER 31, 2012
If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Plus you’ll hear a real-life case study showing how one company re-launched their blog and generated more than 500 leads in 9 months and a 700 percent ROI. Find out how your blog can be the centerpiece of your demand generation strategy.
8 Things Your CEO Can Write About On His/Her Blog
JUNE 20, 2011
Launching a CEO blog but the boss isn’t sure what to write about? Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Paraphrase the question to fit your purpose and answer it on the blog. 7. B2B Marketing blog marketing Blogs Social Media B2B blogs blog writing
3 Keys to an Effective Autoresponder Program
MARCH 13, 2013
This article originally appeared as a guest post on Optify’s Lead Generation Software Blog. Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. Don’t try to do too much. Incorporate multiple touches.
Do Lead Nurturing Campaigns Always Need an Offer?
JULY 13, 2012
Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? Occasionally? More than once every couple of weeks? Not so much.”.
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.
Has Content Marketing Made Branding Obsolete?
NOVEMBER 16, 2012
The leads that you generate from a white paper about best practices, or a Webinar about ROI, or an infographic about industry trends, or (ahem) a blog post about a “hot topic” all serve to make your brand irrelevant. Confession: as a died-in-the-wool direct marketer, I am a branding cynic. Now that’s not to say that a brand isn’t real, for some. Starbucks is a successful brand. And Coke.
Marketo Email Campaign Keeps It Short & Sweet
JUNE 14, 2011
Marketo did not solicit this blog post, nor were they consulted on its content.]. A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Tangentially, I’d argue that more companies should select marketing agencies by the same criteria.). To wit: 1. What would I change?
How to Revive a Dying E-Newsletter: 4 Tips
NOVEMBER 28, 2011
Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. B2B Marketing blog marketing Creative email design Email Newsletters Interactive Design Lead Management Lead Nurturing Social Media email newsletters Laura McInerney Microfinance Information Exchange newsletter design Spear Marketing GroupMake it look good.
No Leads from Social Media? No Excuses.
NOVEMBER 16, 2011
For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Here they are, in a nutshell: 1. agree.
B2B Marketing Trends for 2016
marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories: Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.
Podcast (Part 3): Using Blogs to Generate Leads
MARCH 16, 2011
In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. In less than 8 minutes, you’ll learn: • How to incorporate blogs into your overall lead generation strategy. • Why one, all-encompassing corporate blog may not be enough. • The #1 feature your blog needs to generate real, measurable ROI.
Dialogue Marketing: A Conversation with Maria Pergolino
MARCH 18, 2011
B2B Marketing blog marketing Content marketing Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Marketing Automation dialogue marketing dreamforce maria pergolino marketoideas for weaving social media into lead generation and lead nurturing programs. You can view the entire interview below. Compliments to the Marketo team for their first-rate production.).
Segmentation, Social Media Drive Lead Nurturing Success for iDirect
SEPTEMBER 6, 2011
Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress. The blog has enabled us to deliver information to prospects in a more engaging, interactive vehicle,” says Jason Stricker, iDirect’s Senior Web Marketing Manager. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.
Report: B2B Blogging Trends in 2011
FEBRUARY 8, 2011
Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.
When Emails Go Bad: A Lesson in How to Apologize
APRIL 19, 2010
It explains the problem (a technical glitch) and provides a convenient resource for discovering more information by directing people to the company blog. If you’ve been involved in email marketing for any length of time, no matter how diligent and prepared you are for every campaign, something somewhere at some point will go wrong. It’s happened to all of us. When, of course, it wasn’t.