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Follow Friday Blog Post

The CRAP Report

In response to Chris Brogan ’s tweet and subsequent blog post about turning Twitter’s Follow Friday into a more expanded blog entry, detailing why you think people should follow your recommendations, here’s my entry – The CRAP Report’s #FollowFriday list: . Tags: Blogging Marketing Sales Prospecting Uncategorized Follow Friday Sales teleprospecting discussions.  . Nuff said.  .

Follow Friday Blog Post, Take Two

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still think the Follow Friday blog post is a good idea. You’ll also get some good SEO knowledge, great blogging tips, marketing data, and some lead gen stuff, too. Check out Mike’s blog Marketing with Mike for blog articles. Jim always offers great sales advice, and does so with a personal touch through his blog, A Sales Guy. Inbound marketing.

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The CRAP is Back!

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Be on the look out for new blogs and articles right here on The CRAP Report very soon! Sometimes you think your life is going one way, and then just when you’ve settled back into its groove, life decides to bring you in a completely different direction. That’s what’s been going on with me anyways. Photo Credit: Jason Alley via Flickr

Interview with David Meerman Scott

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You’re not going to charge anyone for this blog post.  The theory is, and I believe there’s a lot of truth around it is – you spend the time driving up here, meeting with me, writing up what you hear into a blog post– that’s four hours work.  HubSpot’s got a blog , they’ve got HubSpot TV.  How do you come up with new topics to blog about? Doing what you’re doing now. 

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

A Sale on Every Call

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As I perused my TweetDeck this morning, I noticed Garth Moulton’s ( the world’s biggest rolodex Jigsaw’s VP of Community and co-founder) blog entry from yesterday, “ Cold Calling is not even on the Endangered List.”  Great blog entry where Garth concludes with the following: “So the truly efficient organization (I’m talking B2B here) has to have at least a couple people (researching first!)

How Often do You Rewrite Your Story?

The CRAP Report

Steve Richard, co-founder for sales training organization Vorsight, wrote a guest blog article yesterday for sales strategist Chad Levitt’s  New Sales Economy  Blog. The article, entitled “ 11 Sales Tips for Cold Calling and Prospecting ,&# offered some good insight into making the most out of each and every attempt to get in touch with your potential buyers.

Greasing Marketing and Sales

The CRAP Report

HubSpot’s blog featured a guest entry yesterday from Sales 2.0 CEO Nigel Edelshain, entitled “ What the Heck is Sales 2.0 (& Why Should I Care)? ”  Nigel, as I found out in the article, is the man who coined the term “Sales 2.0:”. Sales 2.0 is about sales people using Web 2.0 tools and social media to sell more effectively. Photo Credit:  ralphbijker via Flickr.

Selling Must Be About Buyers

The CRAP Report

I read a great blog article today from Ardath Albee, B2B marketer and strategist.  The post, entitled What’s the Cost When Sales Tries to Do it All? , was found on the Customer Collective website, and in it, Ardath shared some of her thoughts on CSO Insights’ new 2010 Sales Effectiveness Study.  For marketing, for sales and for customer retention. You should check it out, too. 

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Hiring for Sales and Teleprospecting

The CRAP Report

I read a blog today from the inside sales consulting firm The Bridge Group’s Patrice Murray.  Patrice highlighted a post from Dave Kurlan ’s blog , where basically Dave shared a story of a time where he was giving a presentation on a Sales Hiring Webinar.  Dave was asked why, if his process worked so well, were more people not using it.  Photo courtesy of LisaDeeRN  via Flickr.

Keep Your Teleprospectors from Becoming LOST

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Appointment setting guru Mike Damphousse blogged about the best time to make lead gen calls after reading sales management expert Gerhard Gschwandther ’s highlights on an MIT/InsideSales.com study of outbound prospecting lead conversion.  Ensure they know who they’re calling. Know when to call your prospects. Help them to control the conversation. Okay – big red flag here! 

Why Blog Now?

The CRAP Report

Why blog now?   The InterWeb is flooded with blogs about everything that goes on in Wall Street to the wild cat-herders of the mid-West.  I guess the reason for blogging about sales prospecting is because I wanted to share what I’ve found to be some best practices on running a lead generation machine that is made up of, at its base level, people; people who can be really funny in ways that completely throw off the unintentional-comedy scale. . Posted in Blogging. Tags: Blogging You know, this is a great question.  What can you expect? 

Why Blog Now?

The CRAP Report

Why blog now?   The InterWeb is flooded with blogs about everything that goes on in Wall Street to the wild cat-herders of the mid-West.  I guess the reason for blogging about sales prospecting is because I wanted to share what I’ve found to be some best practices on running a lead generation machine that is made up of, at its base level, people; people who can be really funny in ways that completely throw off the unintentional-comedy scale. . Posted in Blogging. Tags: Blogging You know, this is a great question.  What can you expect? 

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

No Time Today…

The CRAP Report

Today, Craig posted a great blog article over at his site, where he is creating The Marketing Hipster Dictionary.  Hey everybody! Been real busy today, so unfortunately I have nothing original to share with you. . Do not fret, though! . Craig Rosenberg, marketing and  lead generation expert also known as the Funnelholic, has come to the rescue!  What a great idea!  Basically, what he’s doing over the course of a couple of different entries (today and next Thursday), is compiling a list of terms that are used not only on his site, but throughout the sales and marketing space. 

How Do Your Prospects Want to be, well, Prospected?

The CRAP Report

This question came to me today after reading a blog entry in the Marketing Mélange by Mike Frichol. Maybe they came across a blog article, or came across a webcast that would be pertinent to your prospect.  Think about your prospects for a minute.  You’ve probably got a list or a database chock full of folks that you really want to do business with.  Sure you want to do business with them because that means money for you and your organization, but I’m sure there are those that you want to do business because of the weight that their name carries in their respective industries. 

So You’ve Got Your Own Teleprospecting Team

The CRAP Report

Last week I blogged about things that you need to think about before you decide to build your own in-house teleprospecting team ,  where I tried to get folks thinking about some of the questions that they may not have considered, and hopefully offer some insight into the difficulty of creating their own teleprospecting team.  Today I was thinking – what if someone had all of those things covered?  What if someone decided to build their own team and had been an experienced, successful teleprospector?  So, let’s say that you’ve got yourself your own teleprospecting team – now what? 

Before You Build an In-House Teleprospecting Team

The CRAP Report

Trish Bertuzzi , President and Chief Strategist over at the inside sales consulting firm, The Bridge Group, blogged about this with some help from Kirko Papjanis over at her blog, Inside Sales Experts Blog, where Kirko urges folks to put their sales reps in front of prospects sooner. So you’re thinking about building an in-house teleprospecting team, huh? mean, someone has to follow up on all of those inbound leads you’re getting, right? Maybe you’re hosting webinars and need those attendees followed up on, right? You could give them to your sales guys, no doubt.

Teleprospecting Lessons from Guns N’ Roses

The CRAP Report

Like I said in yesterday’s blog, you need to prospect to your prospects they way they want to be prospected to (say that five times fast).  You know, one that you can just listen to over and over without feeling like you need to fast forward past a song.  I think I have a few, but the first one I ever encountered, where I liked EVERY song was Appetite for Destruction.  I thought I’d try and do something a little different today, so I’m going to relate some teleprospecting lessons through the titles of each of the songs on the Appetite for Destruction album. You need to think about them. 

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. But blogging success is impossible without regular posting. Hence, 1,000. Quality matters.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes.

Nobody reading your blog? 10 reasons to persist!

grow - Practical Marketing Solutions

If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy  Born to Blog , the number one book on blogging in the world. The post Nobody reading your blog? The post Nobody reading your blog?

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

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10 Maxims of Successful Blogging

grow - Practical Marketing Solutions

I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Write a blog post that only you could write. 2. Negative blog posts are like seeing a car wreck.

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Our blogs would rank high for our keywords, and life would be wonderful.

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year. The Best Marketing Blogs of 2015. ABM Blogs.

The future of blogging and online publishing

grow - Practical Marketing Solutions

A lot of people out there are saying blogging is dead. I don’t think so. When reading is dead … then blogging will be dead. Starting your social media strategy with a blog used to be a safe bet. The post The future of blogging and online publishing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is reading dead? Or something else?

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. The title of the blog post should tell potential readers that your content is important, unique, interesting, or essential for the reader to know. Blog visitors won’t read a wall of text even if the content is interesting.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today?

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Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog? This is common for business bloggers who don’t have clarity about blog goals. hope so.

10 simple tweaks to generate more sales through blogs

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We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Here are 10 ideas to optimize sales through blogs. And Have ads for your products.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. It was fun to go back and figure out who left the first of 65,000 comments on this blog. Since those early days I have had more than 65,000 comments on the blog.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Sure, they had started blogging with great gusto – they put in a lot of time – but somewhere along the line got stuck, and never went back.