| | | The CRAP Report | | Blog | 19 articles |
| Page 1 of 1 | Previous | Next | THE CRAP REPORT APRIL 9, 2010 Follow Friday Blog Post In response to Chris Brogan ’s tweet and subsequent blog post about turning Twitter’s Follow Friday into a more expanded blog entry, detailing why you think people should follow your recommendations, here’s my entry – The CRAP Report’s #FollowFriday list: . Tags: Blogging Marketing Sales Prospecting Uncategorized Follow Friday Sales teleprospecting discussions. . Nuff said. . | THE CRAP REPORT MARCH 26, 2010 Interview with David Meerman Scott was very honored that David was willing to spend an hour with me and answer some questions about his the second edition of his book, The New Rules of PR and Marketing , as well as some questions about marketing and blogging. You’re not going to charge anyone for this blog post. HubSpot’s got a blog , they’ve got HubSpot TV. How do you come up with new topics to blog about? | | | | | | | THE CRAP REPORT JULY 2, 2010 Follow Friday Blog Post, Take Two still think the Follow Friday blog post is a good idea. You’ll also get some good SEO knowledge, great blogging tips, marketing data, and some lead gen stuff, too. Check out Mike’s blog Marketing with Mike for blog articles. Jim always offers great sales advice, and does so with a personal touch through his blog, A Sales Guy. Inbound marketing. | THE CRAP REPORT MARCH 17, 2010 Thoughts on the Death of Cold Calling So I feel like there’s been a lot of blogs lately stating that cold calling is or is not dead , and today I read another one. I think cold calling has its place in a unified marketing environment, right alongside blogging, viral videos, and eBooks. Matt Gethins , from B2B telemarketing firm Professional Prospecting Systems, wrote an article yesterday entitled Cold Calling Dead? | THE CRAP REPORT MARCH 12, 2010 Point – Counterpoint: Using Calendar Invites for Lead Gen So as I was perusing my TweetDeck the other day, I saw that my buddy, appointment setting guru Mike Damphousse wrote a blog entry last week that I missed (sorry about that pal!) However, I did want to use this opportunity to spring board into another Point – Counterpoint on The CRAP Report. Mike’s article, entitled Appointment Setting: Was I Duped? really struck a chord with me. | THE CRAP REPORT FEBRUARY 19, 2010 A Sale on Every Call As I perused my TweetDeck this morning, I noticed Garth Moulton’s ( the world’s biggest rolodex Jigsaw’s VP of Community and co-founder) blog entry from yesterday, “ Cold Calling is not even on the Endangered List.” Great blog entry where Garth concludes with the following: “So the truly efficient organization (I’m talking B2B here) has to have at least a couple people (researching first!) | | | | | | | | | -
THE CRAP REPORT | WEDNESDAY, FEBRUARY 3, 2010 Keep Your Teleprospectors from Becoming LOST To tell you anymore within the confines of this blog would break the space-time continuum. Appointment setting guru Mike Damphousse blogged about the best time to make lead gen calls after reading sales management expert Gerhard Gschwandther ’s highlights on an MIT/InsideSales.com study of outbound prospecting lead conversion. If you’re like me and my friends, you were pretty hyped up for last night’s season premiere of LOST. If you don’t know what LOST is, it’s a show about survivors of a plane crash and their adventures on the island that they crashed on. What do you think? MORE >> -
THE CRAP REPORT | TUESDAY, JANUARY 19, 2010 How Do Your Prospects Want to be, well, Prospected? This question came to me today after reading a blog entry in the Marketing Mélange by Mike Frichol. Maybe they came across a blog article, or came across a webcast that would be pertinent to your prospect. Think about your prospects for a minute. You’ve probably got a list or a database chock full of folks that you really want to do business with. Sure you want to do business with them because that means money for you and your organization, but I’m sure there are those that you want to do business because of the weight that their name carries in their respective industries. MORE >> -
THE CRAP REPORT | FRIDAY, FEBRUARY 5, 2010 Selling Must Be About Buyers I read a great blog article today from Ardath Albee, B2B marketer and strategist. The post, entitled What’s the Cost When Sales Tries to Do it All? was found on the Customer Collective website, and in it, Ardath shared some of her thoughts on CSO Insights’ new 2010 Sales Effectiveness Study. There were a few facts from the research study that Ardath had some issues with, and I think she makes some great points: “Relationships are the name of the game. For marketing, for sales and for customer retention. You should check it out, too. Seriously. Go read it. MORE >> -
THE CRAP REPORT | FRIDAY, FEBRUARY 12, 2010 Greasing Marketing and Sales HubSpot’s blog featured a guest entry yesterday from Sales 2.0 CEO Nigel Edelshain, entitled “ What the Heck is Sales 2.0 (& Why Should I Care)? ” Nigel, as I found out in the article, is the man who coined the term “Sales 2.0:”. Sales 2.0 is about sales people using Web 2.0 tools and social media to sell more effectively. In the entry, Nigel goes on to make the analogy that inbound marketing and Sales 2.0 are like children who size each other up before playing together; slow to get along at first, but when playtime is over, nobody wants to leave one another. MORE >> -
THE CRAP REPORT | WEDNESDAY, FEBRUARY 10, 2010 How Often do You Rewrite Your Story? Steve Richard, co-founder for sales training organization Vorsight, wrote a guest blog article yesterday for sales strategist Chad Levitt’s New Sales Economy Blog. The article, entitled “ 11 Sales Tips for Cold Calling and Prospecting , offered some good insight into making the most out of each and every attempt to get in touch with your potential buyers. One of the questions that Steve suggests asking yourself is this: “Do you revisit your talking points periodically to more effectively tell your story and stand out from the vendor noise and static?. MORE >>
- Hiring for Sales and Teleprospecting THE CRAP REPORT | TUESDAY, FEBRUARY 2, 2010
- The CRAP is Back! THE CRAP REPORT | WEDNESDAY, JUNE 30, 2010
- Why Blog Now? THE CRAP REPORT | MONDAY, AUGUST 3, 2009
- Why Blog Now? THE CRAP REPORT | MONDAY, AUGUST 3, 2009
- Before You Build an In-House Teleprospecting Team THE CRAP REPORT | WEDNESDAY, JANUARY 13, 2010
- Teleprospecting Lessons from Guns N’ Roses THE CRAP REPORT | WEDNESDAY, JANUARY 20, 2010
- So You’ve Got Your Own Teleprospecting Team THE CRAP REPORT | THURSDAY, JANUARY 21, 2010
- No Time Today… THE CRAP REPORT | TUESDAY, JANUARY 26, 2010
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