| | | The B2B Research Blog | |  Blog | 9 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG AUGUST 3, 2011  B2B social media: Highlights from new benchmarking research Despite clear SEO and brand positioning benefits, only one half (51%) include blogging in their activity mix. B2B social media; is it a case of the Emperor’s New Clothes? The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. There was a lot of talk. | THE B2B RESEARCH BLOG JUNE 9, 2011  Top ten B2B marketing challenges Read Holger Schulze’s Everything Technology Marketing blog. . Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. love this question for two reasons. One, it forces a focussed answer. Differentiation. Relevance. Content. | | | | | |
| THE B2B RESEARCH BLOG JANUARY 13, 2012 The seven R’s of thought leadership Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content. Thought leadership. Everyone’s claiming it but, by very definition, only a handful ever delivers. So how do you ensure that your content marketing strategy positions you as one of the few? . Follow the seven R’s – Resonant, Rare, Road Mapped, Robust, Rounded, Rooted and Re-used. Five reasons to develop a thought leadership strategy. B2B marketing has always been better suited to engagement over broadcast. It’s a showcase. Resonant. | THE B2B RESEARCH BLOG SEPTEMBER 25, 2011 B2B marketing sector bounces back: 57% report rising budgets The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ). Subscribe to our blog to receive a complimentary copy – simply click here. To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading. In the meantime, here’s a sneak preview. And with good reason. | THE B2B RESEARCH BLOG MAY 18, 2011 SME marketing channel preferences revealed 58 per cent of SMEs report that blogging is not at all effective in engaging them; 67 per cent say the same of tweeting. Take blogs. Four channels – telemarketing, tweeting, blogging and SMS – are seen as ineffective across the board. There are 1.3 million of them, they generate half of the UK’s GDP and employ 60 per cent of the private sector workforce. Moreover, they’re big buyers of B2B products and services. Just ask Sage who’s built a £1.4 billion business on the back of them. Their answers provide clear guidance on where best to target marketing resources. | THE B2B RESEARCH BLOG JUNE 12, 2012 It’s all about the lead I’ve shared these below, but if you’d like the full report we’re giving away copies to the first 50 new subscribers to this blog – register here for your copy (be sure to do so using your email address so we know where to send the report). Marketing still plays second fiddle to sales in B2B organisations. . Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . Fair enough. It seems that lead generation is not cheap. So how best to generate them? | | | | | | | |
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THE B2B RESEARCH BLOG | MONDAY, OCTOBER 29, 2012 Financial benchmarks for B2B Marketing agencies
We’re giving away copies to the first 50 new subscribers to this blog. Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report. Get your copy here - subscribe. Highlights. As the vast majority of specialist B2B agencies participate in the League and their financial data is verified, this is a strong measure of the sector’s health. Average gross income is up 15%. Employee numbers are up 16%. MORE >> -
THE B2B RESEARCH BLOG | WEDNESDAY, JUNE 5, 2013 B2B content marketing research
Most commonly this includes email (94% use), their website (87%), social media (83%), events (71%), their blog (62%) and one-on-one meetings (49%). 'Content marketing works. Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). So maybe you already have a content strategy, but want to know what your peers are doing. Either way, the survey results provide valuable guidance. MORE >> -
THE B2B RESEARCH BLOG | FRIDAY, MARCH 25, 2011 Big list of B2B blogs
The chaps at Proteus B2B Marketing have compiled a list of B2B sales and marketing blogs. Stuff we like B2B blogs354 of of them to be exact and well worth a browse to cherry pick the best. The list can be found here – [link]. MORE >>
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