| | | Stories that Sell | |  Blog | 17 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL MAY 26, 2011  Kronos Spotlights Dozens of Customers through Expanded Reference Program The book Stories that Sell , and a recent blog post here , lauded Kronos Incorporated for its Best Practices Awards Program, an annual program to recognize customers that achieve value and success with Kronos solutions. The leading maker of workforce management solutions featured award winners at its annual user conference, KronosWorks. Need a refresh on what a customer reference program is? | STORIES THAT SELL JUNE 28, 2011  The Resume is Dead: The (Story) Bio is King Note from Casey Hibbard:While I’m out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Michael Margolis. Gone are the days of “Just the facts, M’am.” Instead we’re all trying to suss each other out in the relationship economy. How do we relate to each other? | | | | | |
| STORIES THAT SELL OCTOBER 13, 2011  Survey Says…Case Studies Still Influential in B2B Tech Purchases Blog posts. We all work hard to create attractive content. But just how useful is it in actually influencing buyers? Each year, I look forward to The Eccolo Media B2B Technology Collateral Survey Report , which opens the lid on how B2B technology buyers consume marketing content. Of course, I want to know, what's going on with customer case studies? Case studies/success stories. Podcasts. | STORIES THAT SELL JUNE 21, 2011  Avoid ‘The Kiss of Death’ When Asking for Your Next Testimonial Note from Casey Hibbard: While I'm out on maternity leave until the end of July, this blog will feature a summer guest blogger series with content from experts in marketing, organizational storytelling and writing. By Bill Metcalf. One of the most powerful tools in any marketing arsenal is raving testimonials from your happy clients. Asking for testimonials from clients – yuck! Victory? | STORIES THAT SELL SEPTEMBER 18, 2012  Story Musings from the Depths of a Bad Cold And while it was tough to work, and even harder to come up with new blog ideas, my radar for customer stories kept on working. This past week, I was down with a cold. There are a lot of cold remedies out there, and who knows what really works? But in our house, we turn to Cold-EEZE. Not sure if the zinc lozenges actually help reduce cold symptoms, or we just think they do. | STORIES THAT SELL MARCH 27, 2012  Enter to Win – One Free Ticket to an Online Storytelling Conference New books, blogs and articles regale the power of story to win friends and influence people, and are filled with examples of organizations doing just that. Stories are everywhere these days. And while businesses have always used stories to connect with their audiences, we seem to be in the midst of a story resurgence. I'm excited to attend. How can you score my free ticket? | | | | | | | |
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STORIES THAT SELL | TUESDAY, JANUARY 8, 2013  Customer Videos 101: How to Score a Killer Sound Bite
She also authors a humorous dating blog titled www.myflirty30s.com. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur. In fact, they keep us on the edge of our seats with their riveting sound bites. Truth – these people are rarely this articulate in real life. Not to mention patience. But given a little practice – anyone can elicit uber-happy sound bites from satisfied customers on camera. MORE >> -
STORIES THAT SELL | WEDNESDAY, JUNE 20, 2012  Quiz: Is it a Case Study or a White Paper?
You can repurpose and reuse case study content for numerous sales and marketing activities, such as blog posts, newsletters, sales letters, sales presentations and proposals. Every couple of weeks it seems, I see someone confuse customer case studies and white papers. People frequently call case studies "white papers," and vice versa - even marketing folks. In my narrowly focused case study world, I see them as distinctly different. But I can see where it's easy to confuse the two. Why the confusion? First, there are similarities. But beyond that, there are distinct differences. MORE >> -
STORIES THAT SELL | THURSDAY, JUNE 3, 2010 How to Repackage Precious Case Study Content
Repackage existing content into different formats, such as blog posts, podcasts and webinars to drive more leads." Blogs. An estimated 77% of active web users read blogs. Even better, those following your blog are interested in your particular topic, giving you the perfect target audience. Share your best customer stories on your blog – either in full or linked back to the full story on your website. Here are just a few ways: 1. They’ve proven to be powerful drivers of search engine traffic. Here’s a great example. Contributed articles. MORE >> -
STORIES THAT SELL | TUESDAY, AUGUST 3, 2010  The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies
Send them my way and I’ll feature them on the blog. Ever heard this popular expression regarding presentations? "Tell them what you’re going to tell them. Tell them. And then tell them what you told them." " Or something along those lines. Why should we repeat ourselves? Because people have short attention spans. By repeating, audiences hopefully go away having heard your most important points at least once, if not more. In a written story, repeating ensures that skimmers catch your main ideas. Keep it short and to the point. The Body Copy. with metrics. MORE >> -
STORIES THAT SELL | THURSDAY, FEBRUARY 21, 2013  Being a Successful Freelancer: 25 Things I Learned the Hard Way
Write articles, guest blog posts, etc. Normal. false. false. false. EN-US. mso-add-space:auto;line-height:normal">. mso-add-space:auto;line-height:normal">. mso-add-space:auto;line-height:normal"> “If it was easy, everyone would do it.” ” mso-add-space:auto;line-height:normal">. mso-add-space:auto;line-height:normal"> I’m not sure who said that, but file it under quotes that are wise, but still hard to accept. It’s absolutely true for freelancing. It’s not an easy road, but it gets easier over time. Like many things, the beginning is the hardest. MORE >>
- Eek, My Own Process Broke Down! STORIES THAT SELL | THURSDAY, APRIL 21, 2011
- Customer Success Stories Show You Solve Problems for Customers STORIES THAT SELL | MONDAY, MAY 24, 2010
- Radio Interview: The Why and How of Customer Success Stories STORIES THAT SELL | THURSDAY, APRIL 29, 2010
- Why You Should Chart your Writing Like a Doctor STORIES THAT SELL | MONDAY, MAY 14, 2012
- Putting Social Media Theory into Practice – Learn from 171 Authors STORIES THAT SELL | FRIDAY, JUNE 4, 2010
- Remember, and Be More Memorable – with Stories STORIES THAT SELL | TUESDAY, JULY 12, 2011
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