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10 Blogging, Content and Social Media Metrics and How to Improve Them

Social Marketing Forum

A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.

Research: B2B Buyers Want Content

Social Marketing Forum

There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. Are you looking for proof that content marketing is the way to go in B2B marketing? You have it. However, there is just one solid way, besides [.]. B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social media

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

People communicate in many ways: from face to face interactions to telephone calls and writing letters or exchanging opinions via email, blogs and so on. Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz marketing, blog marketing, viral marketing, referral marketing, influencer marketing, etc., Word-of-mouth is not something new. Think about it.

Whitepaper: B2B Blogging Trends in 2011

Social Marketing Forum

B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksThe hardest question may well be whether you even want to start one in the first place.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Why Online Communities are Undervalued – and often Fail

Social Marketing Forum

Online communities existed before we even heard about blogs. Since social technologies and platforms popped up, the number of possibilities to facilitate, nurture and engage online communities has exploded. Strangely enough, communities are not given the attention they deserve by businesses. Most of the time, you will find community engagement and management ideas when looking [.]. Community marketing Relationship marketing Alan Moore community management online communities Tomi Ahonen

Content Sharing: the What and Why

Social Marketing Forum

Recently Jan Teerlinck wrote on this blog about a study of Chadwick Martin Bailey and iModerate Research Technologies that established email is still used most for sharing content. In decreasing order of importance, Chadwick Martin Bailey and iModerate Research Technologies found, people mostly share news about a family member or friends (81%), family pictures or video (80%), funny videos (63%), coupons/discount (54%) and news articles and blog posts (53%). Why do people share content? Content is an enormously broad concept that we use every day without really defining it.

Six Quick Tips to Get Blogging Ideas

Social Marketing Forum

You want to get some ideas to blog about fast? Blogging ideas inspirationYou want to share your knowledge and be a regular blogger? You write but run out of inspiration now and then? You want to write about topics that are interesting for readers but don’t know where to start? Check out the following six quick and [.].

Content Marketing: Content and Blog Frequency

Social Marketing Forum

Blogging Content marketing blog blog frequency blogging content marketing Joe PulizziContent marketing is marketing. So it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources. These elements have an impact on the frequency of putting out content via the different channels you use. Frequency [.].

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricksIf the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.].

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Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. You can’t really put a time limit on social media. I’ve read several recommendations on time management and do have a favorite share developed by Museum 2.0: 1-5 Hours per Week = Participant; 5-10 Hours per Week = Content Provider (blog, podcast); 10-20 Hours per Week = Community Director.

PR 63

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

Tweet Tips: 12 Ways to Tweet the Same Thing

Social Marketing Forum

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. Blogging Community marketing Content marketing Social media marketing social marketing social media tweeting tips Twitter twitter tips & tricksIf the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [.].

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How to improve personal branding? Get yourself ranked in Google!

Social Marketing Forum

It’s a no-brainer that you should blog, however don’t forget your [.]. So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign. Brand marketing Infographics Primers google personal branding

Content Marketing Evolutions and the Essence of Successful Content

Social Marketing Forum

Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful contentContent marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Succesful content needs to be optimized for our goals and those of our readers. Facts and data. Although there is a clear evolution towards more ‘visual’ forms of [.].

Spelling Out Social Media

Social Marketing Forum

Ed note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. loved the acronym approach he took as it really got [.]. Social media marketing social marketing social media

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

How to Write Blog Headlines People (and your Goals) Deserve

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You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, why even bother? Blogging Content marketing blogging Brian Clark Gerry McGovern keyword research writing blog headlinesYou wouldn’t be doing yourself, your content and your readers a favor, right? Brian Clark says that “on average, 8 out of 10 people will [.].

The Chicken, the Egg and the Internet

Social Marketing Forum

Blogging Community marketing Social media marketing blogging community marketing social media social media marketingDid the internet start up because of communities or did it start up and flourish because of the need for more efficient means of communication?

Guidelines For Managers Of Twitter Group Accounts

Social Marketing Forum

Although it’s important to have an overall social media policy, sometimes business also need Twitter policies, for instance if there are smaller groups of people managing a Twitter account for a specific  department, country, blog or any other group of people within the organization that need such an account. You might also want to read [.]. Social media marketing Twitter

5 Things Social Media can Learn from Radio

Social Marketing Forum

Blogging Content marketing Social media marketing blogging content marketing radio tips & tricksIt may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [.].

Marketing Technology: 3 Solutions You Can't Live Without

Chief Marketing Technologist Blog. Chief Marketing Technologist Blog. Marketing Technology: The 3 Solutions You Can’t Live Without sponsored by:eBook Table of Contents The State of Marketing Technology Demands of the Modern Marketer Inside the Marketing Technology Explosion Marketing Technology Landscape What Marketing Technology Do You Really Need? Now consider how much of. Whether.

Tips on Handling Negative Blog Comments

Social Marketing Forum

One issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative ones. B2B marketing B2C marketing Blogging Brand marketing Community marketing Content marketing Social media marketing blog comments corporate blog tips corporate blogging tips & tricks user commentsIt’s a valid concern because at some point you will get critical or negative comments and unless you plan on never taking any position on anything, you will almost certainly have to deal with someone [.].

London 2012: More Tweets in One Day than During the Whole Bejing Games

Social Marketing Forum

Several media and blogs already looked at Twitter stats and other numbers but what about the peaks and the actual data traffic? In a blog post, BT shares a few numbers. The London 2012 Olympics are over but more data are popping up, showing the social and digital dimension of the Games. As the company [.]. Infographics Social media marketing BT infographic London 2012 Social Media Olympics Twitter

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Great Content Marketing Lessons from SAP

Social Marketing Forum

Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. The different interviews were also summarized in a great eBook. content marketing success example about content marketing to promote Content Marketing World 2012! Lee, who launched his book Optimize in Europe [.]. B2B marketing Content marketing Interviews content marketing Content Marketing World inbound marketing Lee Odden Michael Brenner

5 Things Social Media can Learn from Radio

Social Marketing Forum

Blogging Content marketing Social media marketing blogging content marketing radio tips & tricksIt may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [.].

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

through her blog, training, and client. Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Business And Close Deals Referrals deliver higher-quality leads, references.

The Marketing Power of Online Communities

Social Marketing Forum

If you have a blog which features user comments, then you have a foundation for an online community. If you are on Twitter or Facebook then you have the potential for an online community. These constructs are much like reefs are for fish. Brand marketing Community marketing Social media marketing brand marketing online communities social media social media marketing

Some Inspired Thinking on Content Marketing

Social Marketing Forum

Content marketing blog marketing content marketing content marketing strategy social marketing thought leadersIt seems great minds do think alike. My thoughts on the thoughts of some thought leaders on content marketing.

The Social Media Audience: Ready To Impress Those Watching?

Social Marketing Forum

These are the people who blog, publish content such as video or audio they’ve created. According to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. One rung down on the ladder we find the “Conversationalists” who update social site status and tweet. By far the two largest groups are more about consuming than they are about creating content. Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectators

Validation is the Prime Reason for Content Sharing

Social Marketing Forum

Blogging Community marketing Content marketing Email marketing Opinion Social media marketing content marketing content sharing email marketing like buttons lurkers socail mediaValidation is a primary motivator in human society and since the virtual world is a reflection of the analog one, it is here as well.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

What Makes Good Online Marketing Content?

Social Marketing Forum

Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevanceThe issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response?

Footprints Online Are Not in Sand

Social Marketing Forum

Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site. There is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Opinion Facebook online comments Twitter

Finding Corporate Success with Social Media

Social Marketing Forum

However, social media marketing spans a number of channels such as Twitter, social sharing sites and of course, your blog. holistic approach targeting all channels and a blog as the central hub is a [.]. When people mention social media marketing, it’s all too easy to think they are referring to Facebook and just Facebook. B2B marketing B2C marketing Brand marketing Social media marketing corporate communications social media social media marketing

How Content Travels and Works in Social: Stories and People

Social Marketing Forum

Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Using HubSpot I could trace him easily back to a post I did on the blog you are now visiting that same day. And the starting point was content, in this case a blog post. That’s a choice to make.

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Social Media Will be Back After this Break from Tradition

Social Marketing Forum

Blogging Opinion Social media marketing blog marketing online advertising social marketing social mediaI think it's about time for social media and the web in general to reconsider and retool how we present advertising.

Markets are Still Conversations: Why Blogging is Necessary

Social Marketing Forum

Corporate blogs are a way of getting the inter-human dialogue going. Blog and get found, it's the very first step in establishing a relationship in the online world. Tags: Blogging blog marketing blogging conversations Debbie Weil social media And those dialogues are precious. You cannot talk and listen to ‘companies’ and ‘consumers’, only to people.

Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals

Social Marketing Forum

How do you feel when you read a blog post from a CEO? A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. In a short interview I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. What can be measured and what can’t?

Ten Lessons Social Media Marketers Can Learn from Email Marketers

Social Marketing Forum

Chatting, tweeting, liking, blogging, commenting, caring and sharing. What’s the reason why a blog post get’s shared, tweeted, liked or socially bookmarked? Tags: Email marketing Social media marketing blogging content cross channel email marketing engagement listening social media marketing A while ago I posted an article on The eMail Guide , as the name says a site about email marketing and run by a few extremely nice people. But there was some irony in it. Since I talked about “good&# email marketers, hoping to convince email marketers to embrace social media.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

A Holistic Blogging Perspective: From Dialogues to Collaborative Value

Social Marketing Forum

Blogging Community marketing Content marketingBusinesses are starting to see that, in order to make what they say and do relevant and valuable for the bottom-line and their (potential) customers, they first of all need to listen to their prospects, customers and communities. It is not about what we want people to know anymore. It’s about what people want us to know in order to serve them better and provide them what they need.