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| Page 1 of 2 | Previous | Next | SMASHMOUTH MARKETING AUGUST 3, 2009 Sales Ready Leads: Quality vs. Quantity We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. Quality Vendor. Cancel/Reject Rate. | SMASHMOUTH MARKETING AUGUST 3, 2009 Sales Ready Leads: Quality vs. Quantity We wrote a blog post Third Party Vendors for Lead Qualification on this very topic. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. What is your attrition rate? | | | | | | | SMASHMOUTH MARKETING OCTOBER 20, 2010 Demand Gen Cloud: Funnels and Pipelines are Old School Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around. | SMASHMOUTH MARKETING JUNE 11, 2010 B2B Marketing and Sales Books: What's On Your Summer Reading List? Inbound Marketing : Get Found Using Google, Social Media, and Blogs - Written by the founders of HubSpot, Brian Halligan and Dharmesh Shah, Inbound Marketing delivers on its promise to get your organization found. The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. Tale of Two Cities. Remember those? Maybe you were excited by all of that reading; maybe you weren't. | SMASHMOUTH MARKETING AUGUST 8, 2010 Be a B2B Tweeter, Not a B2B Twit It’s one thing to tweet about something you’ve done or your most recent blog entry, but it’s another if someone else does it for you. number of people do this well; and for a great example, check out Mack Collier ’s blog chat ( #blogchat ) that occurs most Sunday nights. You know, the “other” Star Wars movies? SHAMELESS. What does that mean for you? | SMASHMOUTH MARKETING SEPTEMBER 23, 2010 Building a Demand Gen Tribe: The Seth Godin Lead Gen Program Give away lots of relevant info through blogs, twitter, industry events, etc. Quote them in blog articles. As soon as you find out a tribe member has a blog, find a way to help them with a blog article. Be it Facebook, twitter, LinkedIn Groups, or your blog. One part of Seth's talk was on building a tribe. happen to be a member of that tribe. LinkedIn Groups. | | | | | | | | | -
SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 8, 2010 Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness? Here are some sites that share top-notch practices: The Bridge Group's Inside Sales Experts Blog - Trish Bertuzzi and the team over at The Bridge Group are the gold standard when it comes to advice on making your inside sales team greater than it already is. NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. There's a lot of information in this blog, so make sure you take the time to peruse the several years' worth of articles. It works, right? Where do you turn? Great stuff. MORE >> -
SMASHMOUTH MARKETING | THURSDAY, APRIL 22, 2010 Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary Remain committed to the effort - Most common example here is when a marketer gets gung-ho to start blogging to boost inbound marketing and then stops publishing regularly. Last week, I was out with the team at Focus.com and enjoying "bourbon and proteins" with Craig Rosenberg ( The Funnelholic ) when the subject of campaigns came up from his point in a recent post to " forget campaigns, build a factory. We agreed completely that marketers that think in the world of "campaigns" are shortchanging their results. Budget for ongoing activity - Treat it like headcount. MORE >> -
SMASHMOUTH MARKETING | MONDAY, FEBRUARY 15, 2010 Marketing Strategy of Going Negative -- Does Mudslinging Pay Off? week after the election, the topic surfaced again after reading a recent article on HubSpot's blog, Are You Unwittingly Making This Disastrous Sales Mistake? And it sparked a controversial thread of blog comments led by Luke Brown , who signs his comment posts "Sales Pro", but the comments soon turned to mudslinging. Negative blog posts/comments that create controversy also create traffic. Write a blog article that expands your thoughts on the debate, and post a link to it on the original site that started the debate (take some of the traffic). into ranting. MORE >> -
SMASHMOUTH MARKETING | TUESDAY, NOVEMBER 17, 2009 Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special you subscribe to our B2B Blog: Smashmouth Sales & Marketing. How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped. All they have to do is send them to us. week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. The only catch. MORE >> -
SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 1, 2010 Event Marketing Works, but ONLY if Vendors Add Value Tweet and blog , record videos , post your slides on slideshare. I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. Engage the audience. MORE >>
- Appointment Setting Vendors Can Reduce Carbon Footprint SMASHMOUTH MARKETING | TUESDAY, APRIL 6, 2010
- MarketingProfs Digital Mixer: Top 20 Tweets #mpdm SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 21, 2009
- Inside Sales Trends: Then and Now.What's Your Big Idea? SMASHMOUTH MARKETING | THURSDAY, MAY 13, 2010
- Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product SMASHMOUTH MARKETING | THURSDAY, NOVEMBER 19, 2009
- Building Awesome Inside Sales Teams and Fantasy Football SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 16, 2010
- BANT - It's Not Always The Lead Score SMASHMOUTH MARKETING | MONDAY, MARCH 9, 2009
- Smashmouth Review - LeadLander - Who's Really Visiting Your Site? SMASHMOUTH MARKETING | WEDNESDAY, JUNE 3, 2009
- 3 Great B2B Demand Gen Articles from Last Week SMASHMOUTH MARKETING | THURSDAY, JULY 29, 2010
- Jive Talkin for B2B Marketing & Sales Demand Gen Experts SMASHMOUTH MARKETING | MONDAY, JUNE 14, 2010
- B2B Appointment Setting Experts Getting LOST? SMASHMOUTH MARKETING | TUESDAY, MAY 25, 2010
- Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec SMASHMOUTH MARKETING | THURSDAY, JANUARY 28, 2010
- Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs SMASHMOUTH MARKETING | MONDAY, JUNE 21, 2010
- BANT - It's Not Always The Lead Score SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
- B2B Demand Gen Week in Review July 12.16 SMASHMOUTH MARKETING | MONDAY, JULY 19, 2010
- Inbound Marketing and Outbound Marketing, by Tony Soprano SMASHMOUTH MARKETING | TUESDAY, AUGUST 18, 2009
- B2B Marketing Predictions for 2010 - Reflections SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 29, 2009
- Inbound Marketing, The Uber List for Outbound Marketers SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
- Inbound Marketing, The Über List for Outbound Marketers SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
- Inbound Marketing, The Über List for Outbound Marketers SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 17, 2009
- Lead Gen Tip for Q2: Face Time SMASHMOUTH MARKETING | THURSDAY, APRIL 1, 2010
- Inbound Marketing and Outbound Marketing, by Tony Soprano SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 19, 2009
- Poker Equity and Marketing II - Lead Equity Explained SMASHMOUTH MARKETING | TUESDAY, MARCH 3, 2009
- Voicemail Debate - To Leave One or Not - POLL SMASHMOUTH MARKETING | SUNDAY, OCTOBER 4, 2009
- MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications SMASHMOUTH MARKETING | THURSDAY, OCTOBER 8, 2009
- MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications SMASHMOUTH MARKETING | TUESDAY, OCTOBER 6, 2009
- Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing SMASHMOUTH MARKETING | MONDAY, AUGUST 24, 2009
- Smashmouth Review - LeadLander - Who's Really Visiting Your Site? SMASHMOUTH MARKETING | FRIDAY, JUNE 5, 2009
- Web Leads - Pounce, Pause, Nurture or Wait? SMASHMOUTH MARKETING | TUESDAY, JUNE 23, 2009
- Poker Equity and Marketing II - Lead Equity Explained SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
- The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead? SMASHMOUTH MARKETING | WEDNESDAY, MARCH 4, 2009
- Genius.com Accelerates The Close Part 1 - Smashmouth Product Review SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009
- Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races SMASHMOUTH MARKETING | MONDAY, DECEMBER 15, 2008
- B2B Appointment Setting - Best if Nurtured First SMASHMOUTH MARKETING | FRIDAY, JUNE 19, 2009
- The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead? SMASHMOUTH MARKETING | THURSDAY, MARCH 19, 2009
- B2B Appointment Setting - Best if Nurtured First SMASHMOUTH MARKETING | MONDAY, JUNE 15, 2009
- Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races SMASHMOUTH MARKETING | SUNDAY, DECEMBER 7, 2008
- @chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips SMASHMOUTH MARKETING | FRIDAY, APRIL 9, 2010
- 5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit SMASHMOUTH MARKETING | FRIDAY, APRIL 9, 2010
- Lead Generation Tips - Make your Social Media Presence Known SMASHMOUTH MARKETING | FRIDAY, SEPTEMBER 4, 2009
- Lead Generation Tips: Know Your Competition SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 28, 2009
- Getting Things Done (GTD) - Don't Slip SMASHMOUTH MARKETING | SATURDAY, NOVEMBER 1, 2008
- Boycott of Overwhelming RSS Feeds SMASHMOUTH MARKETING | WEDNESDAY, NOVEMBER 19, 2008
- Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy SMASHMOUTH MARKETING | FRIDAY, DECEMBER 5, 2008
- 5 Networking Tips With iPhone LinkedIn App SMASHMOUTH MARKETING | FRIDAY, DECEMBER 12, 2008
- 10 Opinions - Business or Personal in Social Media? SMASHMOUTH MARKETING | FRIDAY, DECEMBER 19, 2008
- Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program SMASHMOUTH MARKETING | SUNDAY, DECEMBER 21, 2008
- Chris Brogan: "Empower the Users" (Prospects) SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 24, 2008
- Social Media Spam: Spam to You, Gems to Me? SMASHMOUTH MARKETING | FRIDAY, DECEMBER 26, 2008
- Does Green B2B Marketing React Like Social Media Marketing SMASHMOUTH MARKETING | MONDAY, DECEMBER 29, 2008
- Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers SMASHMOUTH MARKETING | TUESDAY, DECEMBER 30, 2008
- Market Research, Freakonomics and the Butterfly Effect SMASHMOUTH MARKETING | THURSDAY, JANUARY 1, 2009
- Thought Leader With A Value-Added Opinion SMASHMOUTH MARKETING | SUNDAY, JANUARY 4, 2009
- Does the Younger Generation Listen to Green Issues? SMASHMOUTH MARKETING | TUESDAY, JANUARY 6, 2009
- 10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5 SMASHMOUTH MARKETING | TUESDAY, FEBRUARY 17, 2009
- Live Blogging Sales 2.0 Event With Twitter - INTENSE Experience SMASHMOUTH MARKETING | SUNDAY, MARCH 1, 2009
- Kiva.org Adds Video to Community SMASHMOUTH MARKETING | MONDAY, MARCH 2, 2009
- Interview of Me: Good Data and Lead Generation - on ReadyContact's Blog SMASHMOUTH MARKETING | MONDAY, MAY 4, 2009
- Sales 2.0 Panelist Trish Bertuzzi Talks about Insourced vs. Outsourced Inside Sales SMASHMOUTH MARKETING | TUESDAY, MAY 5, 2009
- What do CMOs and Sales 2.0 Junkies Have In Common? SMASHMOUTH MARKETING | FRIDAY, MAY 8, 2009
- SiriusDecisions' Joe Galvin on Sales & Marketing Trends In A 2.0 World SMASHMOUTH MARKETING | MONDAY, MAY 11, 2009
- MarketingProfs b2b Forum - The Sessions I'll Attend SMASHMOUTH MARKETING | SUNDAY, JUNE 7, 2009
- #mpb2b - MarketingProfs Highlight Tweets From The Day SMASHMOUTH MARKETING | MONDAY, JUNE 15, 2009
- MarketingProfs Speakers - Link List SMASHMOUTH MARKETING | THURSDAY, JUNE 18, 2009
- My Top Take-Away From MarketingProfs b2b Forum SMASHMOUTH MARKETING | SATURDAY, JUNE 20, 2009
- Genius.com Accelerates The Close Part 1 - Smashmouth Review SMASHMOUTH MARKETING | WEDNESDAY, JUNE 24, 2009
- b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance SMASHMOUTH MARKETING | FRIDAY, JUNE 26, 2009
- Social Media is no Punk - Know Your Rights! SMASHMOUTH MARKETING | SUNDAY, JUNE 28, 2009
- Inbound & Outbound Marketing - What is Your Mix? SMASHMOUTH MARKETING | WEDNESDAY, JULY 1, 2009
- 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind SMASHMOUTH MARKETING | SUNDAY, JULY 5, 2009
- Appointment Setting, Blogging and Lead Nurturing - Interview on Marketo's Blog SMASHMOUTH MARKETING | WEDNESDAY, AUGUST 5, 2009
- Poll: Demand Gen Experts Use Equal Mix of Inbound & Outbound Marketing SMASHMOUTH MARKETING | TUESDAY, AUGUST 25, 2009
- Sales 2.0 Conference - Interview with David Thompson of Genius.com SMASHMOUTH MARKETING | SUNDAY, AUGUST 30, 2009
- Sales 2.0 Conference: Interview with Kevin Hooper of HP SMASHMOUTH MARKETING | MONDAY, AUGUST 31, 2009
- Outbound Marketing Hits Hubspot and Fast Company SMASHMOUTH MARKETING | MONDAY, AUGUST 31, 2009
- Lead Generation Tip - Make your Social Media Presence Known SMASHMOUTH MARKETING | FRIDAY, SEPTEMBER 4, 2009
- Sales 2.0 Conference - Top 20 Tweets SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 10, 2009
- MarketingSherpa Marketing Summit: Top 20 Posts from Day 1 SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 23, 2009
- MarketingSherpa Marketing Summit: Top Posts from Day 2 SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 23, 2009
- MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 30, 2009
- Voicemail Debate - To Leave One or Not - POLL SMASHMOUTH MARKETING | MONDAY, OCTOBER 5, 2009
- MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies - "Think Like the CFO" SMASHMOUTH MARKETING | MONDAY, OCTOBER 5, 2009
- Lead Generation Tip: Know Your Competition SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 28, 2009
- New RSS FEED for Smashmouth - Update it NOW SMASHMOUTH MARKETING | WEDNESDAY, OCTOBER 7, 2009
- MarketingSherpa Marketing Summit, Aaron Dun of Ness Technologies "Think Like The CFO" SMASHMOUTH MARKETING | SUNDAY, OCTOBER 4, 2009
- MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen SMASHMOUTH MARKETING | TUESDAY, SEPTEMBER 29, 2009
- MarketingSherpa Marketing Summit, Top 20 Posts from Day 2 SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 23, 2009
- MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 SMASHMOUTH MARKETING | WEDNESDAY, SEPTEMBER 23, 2009
- Sales 2.0 Conference - Top 20 Tweets SMASHMOUTH MARKETING | THURSDAY, SEPTEMBER 10, 2009
- Lead Generation Tip - Make Your Social Media Presence Known SMASHMOUTH MARKETING | FRIDAY, SEPTEMBER 4, 2009
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