Mark Schaefer on Blogging. Company blogs suck.  But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology.  Highlights include: A few stats on blogs. Ten reasons to blog, even if nobody reads it. New directions in corporate blogging. Ten super huge ideas to make your blog less sucky. In addition to blogging, some of my favorite speaking topics include: Social media strategy executive overviews. Business blogging. Let’s face it.  They just do, at least most of the time. MORE >>

While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Here are 25 non-financial benefits of business blogging: Create a database of answers — Blog about customer questions. Marketing integration — Turn content from your blog into sales and marketing materials. MORE >>

I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. For both of us, blogging had changed our lives in some unexpected ways. To provide some balance to the discussion, I thought I would feature some of the benefits that we don’t often talk about on our blog posts: Blogging heals. discovered that both Jeff and I had started to blog at the same time following tragedies in our lives. MORE >>

In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money. When trying to promote your blog, search engines can be a powerful way to bring you new, relevant readers and subscribers. sitewide keyword strategy helps you determine the emphasis of your blog. Often, these are the same as the blog post titles themselves. For most blogs, internal links are a good way for people and search engines to understand your subject matter and get access to older content. Difficulty – 2. Priority – 10. MORE >>

Some 500,000 new blog posts are out every day. In this massive pile, how do you make your corporate blog stand out? Lead Generation blog corporate blog leads tip and tricks wordpressHang on. That’s just on WordPress! While the task of standing out on blogosphere. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE >>