Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. Like other marketing efforts, blogging will be more successful if you measure results to see what’s working (and what’s not). Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics. Do you blog? The longer, the better. MORE >>

WordPress, now the most popular platform for blogs and small websites, has that functionality in many themes and SEO plugins. In the Thesis theme , used in publishing this blog, the entry is just below the post editing box. Another blog I write gets the functionality from a plugin, Joost de Valk’s WordPress SEO – there, the entry box is labeled “SEO Title.” – Blog Headline Writing Lessons from Mega-traffic Sites by Roger Dooley. What’s one of the most simple traffic building tools that even most top bloggers don’t use? News & Notes MORE >>

You need to provide updated content online — whether that’s a blog or other content. In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do. Blogs are a great way to show of your expertise. Branding – Blogs give people a reason to keep coming back — thereby increasing your name recognition. Providing useful information on a blog qualifies. Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. MORE >>

You may have a terrific small business blog — and I hope you do! Online Content Marketing Social media/networking has become a primary way to promote a blog. But social media shouldn’t  be your primary online asset; instead, it’s something you use to promote  your blog or website, and those are your primary assets. – SEO Final Steps: Content Marketing for Small Business Blogs by Matt McGee. No matter how great your content is, you still  have to promote it in other places. Here’s a list of online and  offline ways to promote your content. News & Notes MORE >>

“What was ‘the tipping point’ for your blog?”. The assumption behind the question is that there is often some kind of event that pushes a blog into the limelight. Let me illustrate this by telling the stories of my two main blogs—ProBlogger and Digital Photography School. Here on ProBlogger, the only real tipping point-type event that I can identify is when I mentioned in an interview I did on another blog that I was earning six figures a year from my blogging. The idea of blogging for money was sown in the minds of many. News & Notes MORE >>