Trending Sources

Thesis vs Genesis – Comparing Premium WordPress Themes


PsyBlog (Popular Psychology Blog). Blogging Genesis Premium WordPress Themes StudioPress thesisHis previous choices of themes have included several from ThemeForest, and I must say that while they did have beautiful designs, they also had some of the worst set of installation and setup instructions I have ever seen. Thesis vs Genesis. Enjoy! Pricing. Thesis by DIYThemes. Personal.

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7 Reasons Why Business Websites Are Still Important


With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. Search Engine Optimization - Websites (and blogs) are important for ranking well in search engines. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you.

7 Simple Improvements to Increase Website Lead Generation


One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines.

How to Utilize Mind Maps to Enhance Your Inbound Marketing


Post to a Blog: Once you have created some mind maps, post them on a blog and measure their success. Who isn’t looking for more effective inbound marketing in today’s content saturated society? Dating back to a third century BC philosopher named Porphyry of Tyre , mind mapping is now being successfully utilized online to open new doors to our internet audience. Just to name a few.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

How Twitter Grew From a Microblog Into a Business Tool


Twitter Merges Internet IM With Social Blogging and Mobile Devices It was using AOL Instant Messenger and LiveJournal’s social blogging text messaging system back in 2000 that inspired Jack Dorsey to conceive Twitter, as reveals. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Marketing

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How Typography Affects Your Internet Marketing


Ali Lawrence is a content specialist for a web design company and blogs in her free time at MarCom Land. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Font Personality.

6 Ways to Increase Word of Mouth Referrals with Social Media


Even if a problem is posted on a review site or a blog, monitoring for your brand names can help you be aware of these posts so you can reach out to the customer who had a problem and help solve it — people realize that problems arise, but they want to see that a company cares about the customer. Many small businesses rely almost entirely on word of mouth referrals for new business.

How to Incorporate Video Into Your Website for Better Conversion


Social Media Examiner : 76 percent of marketers plan to add video to their sites, which makes video a higher priority than social media and blog integration. Many business owners balk at the idea of making a video for their websites. They feel insecure about being on camera, or they worry that they can’t make a sophisticated animation with a voiceover. billion online videos today.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

How to Ensure Your Social Media Campaign Succeeds


Check out your website’s search features, update your blog and contact pages, and possibly create a news page that highlights all the ways your company gives back to the community or how your company strides to be environmentally friendly. This is a guest post by Sean Gallahar from i7 Marketing. We always encourage simple updates to landing pages to be more attractive. News & Notes

How Social Media Overtook Legacy Media


In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. blogging content corporate bloggingHow Social Media Overtook Legacy Media. While this was not the first newspaper in the United States (the first continuous publication was The Boston News-Letter in 1704), it did play a significant role in print journalism. Ideally, a few of you readers will do the same sort of thing under this post, although hopefully without the same trenchant criticism. How the Switch to New Media Impacted Business. million words.

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Top Internet Marketing Strategy Links for the Week of January 6, 2014


Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

Top Internet marketing strategy links for the week of July 20, 2013


Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

Top Internet Marketing Strategy Links for the Week of December 30, 2013



15 Sources of New Content for Your Social Media Strategy


Here are some sources to check out: Industry Publications – Since you probably already read industry publications to keep up with news and events, why not see if there are hot topics that you can cover on your blog or other social media platforms? Influencer Blogs – Most industries have acknowledged and respected experts. Answer the questions as content for everyone.

Ways to Empower Your Brand Ambassadors


Though I do blog, I’m not a fashion or lifestyle blogger like College Prepster or Love Taza , and I certainly wouldn’t be considered a thought leader in that particular space. She enjoys blogging, TV, pop culture and tweeting @ericajmoss. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. News & Notes

9 Steps to a Daily Blogging Schedule


I publish almost daily on two blogs. Think photos, poems, thoughts, quotes, community involving questions, giveaways, reviews, curating information for your readers, and highlighting other blogs. 2. – 9 Steps to a Daily Blogging Schedule by Caz Makepeace. have many people comment and ask me how I manage to do it, especially since I have two children, one being three months old. While it is by no means easy, and I spend a lot of my sleeping time awake, there are still many strategies I employ to make it more manageable. 1. Write short, snappy content. Use guest posts.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Understanding the Online ROI of Offline and Online Advertising


Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign.

3 Brand Publishers You Should Copy


They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. The visually inviting DriveTime blog covers everything from how to save money during holiday travels to two rescue dogs with a hidden driving talent. Does your company create content that does not have a direct sales pitch?

How to Protect Your Online Reputation [infographic]


How can you protect your online reputation?  It comes down to pumping out positive content via blogs and social media, as well as asking for positive reviews from your network. People trust what their peers say over what companies say and most people do online research before hiring, purchasing, or even dating. Even if you’re not online, there may be reviews about you or your company.

Sazcast Episode 36 – Google Plus with Dave Peckens


Search, plus Your World (Google blog). Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Google+ Analytics for Brands (SimplyMeasured).

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Best of 2010 – 13 Twitter Tips for Increasing Engagement


While it’s ok to post your blog posts to Twitter, etc., Comment on their blog posts. Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research). Ask People to Follow You – Include your Twitter name on your blog, email signature, business card, etc. 2010 in Review! Don’t spam!

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Should Your Company Blog?


Social Media to Sales (Photo credit: sazbean) Blogging has been a topic for over 10 years. Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? – Does It Still Make Sense For Companies to Blog? by Lee Odden The post Should Your Company Blog? What should consider to make the decision?

Top Internet strategy, marketing and technology links for the week of January 22, 2012


31 Unexpected Perks of Blogging You’ll Never Want to Give Up (ProBlogger). Ways Blogging Is Better than Social Networking (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!).

Why You Need Social Media, Even if Your Customers Don’t


But this blog post isn’t an attempt to convince you that your future customers are using social media. In fact, Google even started to incorporate Google+ status updates into its search engine results; we’ve even written an entire blog post about how to use Google+ to gain better visibility in search engines! Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? And eMarketer predicts there will be 1.43

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Why Your Content Always Need Images


Every article, blog post, Facebook post, even Tweet is better with at least one image. Human eye (Photo credit: dullhunk) Posts with images are more attractive to the human eye. They are more likely to be shared and liked. Images also serve to help break up long bits of text and move the eye down the page. How do you use images in your posts? Content Marketing News & Notes Social Media

4 Ways Your Marketing Fails


There is great content ideas here for blogging and social media… What other ways does marketing fail? Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1. Customers Can’t Tell What You Do.

7 Interesting Approaches to Blog Comments: Which is Best?


Latte_Blog (Photo credit: digitalrob70) Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them. by Matt Owen The post 7 Interesting Approaches to Blog Comments: Which is Best? But while they are great for increasing engagement, comments come with problems of their own. Which is Best?

12 Ways to Make, and Keep, Your Blog Awesome


Awesome doodle (Photo credit: EvanHahn) Envision where your blog will be in five, 10, and 20 years. So, she decided to buy several URLs, including both correct and incorrect spellings and abbreviations of her name. - 12 Ways to Make, and Keep, Your Blog Awesome by Tim Sohn The post 12 Ways to Make, and Keep, Your Blog Awesome appeared first on Sazbean. Content Strategy

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

19 Reasons to Use Google Analytics for Your Business


image by Search Engine People Blog , on Flickr). This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services. Let’s get down to business! 1. Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. It even allows you to see your profit margin for each successful ad. 6.