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Thesis vs Genesis – Comparing Premium WordPress Themes

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PsyBlog (Popular Psychology Blog). Blogging Genesis Premium WordPress Themes StudioPress thesisHis previous choices of themes have included several from ThemeForest, and I must say that while they did have beautiful designs, they also had some of the worst set of installation and setup instructions I have ever seen. Thesis vs Genesis. Enjoy! Pricing. Thesis by DIYThemes. Personal.

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7 Simple Improvements to Increase Website Lead Generation

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One of the ways to do this is through blogging, but you could also build the content on your website with things like videos, how-to articles, product specifications, answering frequently asked questions, that sort of thing. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines.

7 Reasons Why Business Websites Are Still Important

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With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. Search Engine Optimization - Websites (and blogs) are important for ranking well in search engines. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you.

Five Tactics to Build a Strong Brand Presence Online

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Likewise, if you blog about “Dance Moms,” you don’t need to be discussing how to keep rabbits from eating the carrots in your garden. Keeping your blog up to date. About the Author – Ali Lawrence is a content specialist for a  web design company  and blogs in her free time at  MarCom Land. Photo credit: Wikipedia). Provide Real Value with Your Website. smart design.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

How Twitter Grew From a Microblog Into a Business Tool

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Twitter Merges Internet IM With Social Blogging and Mobile Devices It was using AOL Instant Messenger and LiveJournal’s social blogging text messaging system back in 2000 that inspired Jack Dorsey to conceive Twitter, as Slideshare.net reveals. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. Marketing

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How Social Media Overtook Legacy Media

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In the New Media era (social media, blogging, online journalism), Gilbert Gichen’s contribution seems somewhat trivial. blogging content corporate bloggingHow Social Media Overtook Legacy Media. While this was not the first newspaper in the United States (the first continuous publication was The Boston News-Letter in 1704), it did play a significant role in print journalism. Ideally, a few of you readers will do the same sort of thing under this post, although hopefully without the same trenchant criticism. How the Switch to New Media Impacted Business. million words.

6 Ways to Increase Word of Mouth Referrals with Social Media

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Even if a problem is posted on a review site or a blog, monitoring for your brand names can help you be aware of these posts so you can reach out to the customer who had a problem and help solve it — people realize that problems arise, but they want to see that a company cares about the customer. Many small businesses rely almost entirely on word of mouth referrals for new business.

Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

9 Steps to a Daily Blogging Schedule

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I publish almost daily on two blogs. Think photos, poems, thoughts, quotes, community involving questions, giveaways, reviews, curating information for your readers, and highlighting other blogs. 2. – 9 Steps to a Daily Blogging Schedule by Caz Makepeace. have many people comment and ask me how I manage to do it, especially since I have two children, one being three months old. While it is by no means easy, and I spend a lot of my sleeping time awake, there are still many strategies I employ to make it more manageable. 1. Write short, snappy content. Use guest posts.

15 Sources of New Content for Your Social Media Strategy

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Here are some sources to check out: Industry Publications – Since you probably already read industry publications to keep up with news and events, why not see if there are hot topics that you can cover on your blog or other social media platforms? Influencer Blogs – Most industries have acknowledged and respected experts. Answer the questions as content for everyone.

Top Internet Marketing Strategy Links for the Week of December 30, 2013

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Marketing

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Understanding the Online ROI of Offline and Online Advertising

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Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Sazcast Episode 36 – Google Plus with Dave Peckens

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Search, plus Your World (Google blog). Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Show notes. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Google+ Analytics for Brands (SimplyMeasured).

Why You Need Social Media, Even if Your Customers Don’t

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But this blog post isn’t an attempt to convince you that your future customers are using social media. In fact, Google even started to incorporate Google+ status updates into its search engine results; we’ve even written an entire blog post about how to use Google+ to gain better visibility in search engines! Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? And eMarketer predicts there will be 1.43

Should Your Company Blog?

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Social Media to Sales (Photo credit: sazbean) Blogging has been a topic for over 10 years. Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? – Does It Still Make Sense For Companies to Blog? by Lee Odden The post Should Your Company Blog? What should consider to make the decision?

How to Ensure Your Social Media Campaign Succeeds

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Check out your website’s search features, update your blog and contact pages, and possibly create a news page that highlights all the ways your company gives back to the community or how your company strides to be environmentally friendly. This is a guest post by Sean Gallahar from i7 Marketing. We always encourage simple updates to landing pages to be more attractive. News & Notes

Best of 2010 – 13 Twitter Tips for Increasing Engagement

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While it’s ok to post your blog posts to Twitter, etc., Comment on their blog posts. Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research). Ask People to Follow You – Include your Twitter name on your blog, email signature, business card, etc. 2010 in Review! Don’t spam!

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How To Become Confident In Your Internet Video Blogs

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Video blogs are rapidly taking over the blogging world, but many Internet users are still apprehensive about making the transition from text blogging to video blogging. A lot of text bloggers struggle with the idea of getting confident on camera, especially when it’s outside of their traditional blogging comfort zone. Always Know What You Are Talking About.

Top Internet strategy, marketing and technology links for the week of January 22, 2012

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31 Unexpected Perks of Blogging You’ll Never Want to Give Up (ProBlogger). Ways Blogging Is Better than Social Networking (Practical eCommerce). Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!).

Top Internet Marketing Strategy Links for the Week of September 23rd, 2013

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Best Of News & Notes

What Works with Twitter Today

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know, blogging about Twitter? Image via CrunchBase Twitter has been with us for a while now – about a century in Internet years. While it has changed and grown and evolved into a staple of the media landscape, many marketers have grown to effectively tap Twitter in a handful of useful ways as well. How 2007 of me. [.] For my view some Twitter best practices look like this.

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Why Your Content Always Need Images

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Every article, blog post, Facebook post, even Tweet is better with at least one image. Human eye (Photo credit: dullhunk) Posts with images are more attractive to the human eye. They are more likely to be shared and liked. Images also serve to help break up long bits of text and move the eye down the page. How do you use images in your posts? Content Marketing News & Notes Social Media

Top Internet strategy, marketing and technology links for the week of January 14, 2012

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Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger). Jim’s Marketing Blog). Ways to Ensure an SEO Campaign Fails (Daily Blog Tips).  .   . Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Internet Marketing). BrandBuilder).

Mastering the Art of Slow Blogging

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How many people start a blog and then quit after two months? When you take off blogging at a sprint, posting daily or even three times per week, your idea generating and writing muscles can cramp up pretty quickly. Fast blogging can lead to “content inflation”. My blog exists primarily to support my claim that I write well, know what I’m talking about and have interesting ideas to add to the conversation. I don’t want to fill my blog so full of content-for-content’s-sake that it’s hard to find the good stuff. Stop gasping in horror.). News & Notes

7 Simple Ways to Attract More People to Your Blog

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Blogging is an art and it takes practice to really get right. There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting. Here are a few tips for bringing more people to your blog, consistently. 1. Not only can you use social to  share  your latest blog post, you can use it to source upcoming blog material too. Self-promote like you’d network  for a job There’s no shame in promoting your blog! Content Strategy

6 Tips For Building a High Quality Blog Following

Sazbean

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Birchbox’s blog drives customer acquisition and retention, which means its readers are loyal enough to become subscribers, followers and customers. New blog subscribers – people who had willingly opted in to Birchbox content – pile on every month. The company declined to release hard numbers on total blog subscribers). But often that traffic melts away as quickly as it arrived.

Top Internet strategy, marketing and technology links for the week of April 27, 2013

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Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes

How to Improve Social Networking for Your Business

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That’s why companies like Alerti offer social media monitoring services to let your company know what people are saying about you online, both on social networks and other forms of social media, like blogs. So, if you make a blog post about your company and promote it on social media, you can easily see if people are reposting your post and talking about it online.

An Easy Method for Content Curation

Sazbean

Reading & Curating Content The first step is obviously to read through lots of different content sources and find great stuff to share.  To do this, I am subscribed to over 200 websites and blogs. Take a look at Technorati or Google Blog search to find influencer blogs in your industry. Curating content for your network is one great way to provide useful information.

Ways to Empower Your Brand Ambassadors

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Though I do blog, I’m not a fashion or lifestyle blogger like College Prepster or Love Taza , and I certainly wouldn’t be considered a thought leader in that particular space. She enjoys blogging, TV, pop culture and tweeting @ericajmoss. United Nations (Photo credit: Ashitakka) This is a guest post by Erica Moss who is a community manager for Georgetown University. News & Notes

Principles of Effective Blog Design

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What does that have to do with your blog? – Principles of Effective Blog Design. People judge books by the cover, and other people by their looks. Take a look at these two men: Now answer these questions (you can’t choose “neither”): Which one would you rather ask investment advice from? Which one would you rather have babysit your children? Everything! News & Notes

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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What You Need to Know Before You Start a WordPress Blog  (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Fight Premature Monetization – Add a Second Step to Your Content Marketing  (Convince and Convert). Small Biz Trends). brick by brick).

Top Internet strategy, marketing and technology links for the week of March 31, 2012

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Ways to Increase Visibility for Your Best Blog Content  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories  (AdAge). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Is Social Media Strategy Required or Redundant? Convince and Convert).

7 Interesting Approaches to Blog Comments: Which is Best?

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Latte_Blog (Photo credit: digitalrob70) Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them. by Matt Owen The post 7 Interesting Approaches to Blog Comments: Which is Best? But while they are great for increasing engagement, comments come with problems of their own. Which is Best?

12 Ways to Make, and Keep, Your Blog Awesome

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Awesome doodle (Photo credit: EvanHahn) Envision where your blog will be in five, 10, and 20 years. So, she decided to buy several URLs, including both correct and incorrect spellings and abbreviations of her name. - 12 Ways to Make, and Keep, Your Blog Awesome by Tim Sohn The post 12 Ways to Make, and Keep, Your Blog Awesome appeared first on Sazbean. Content Strategy

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Conversation, The Missing Piece of Most Social Media Marketing

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The same goes for responding on social media.  If someone posts on your Facebook page, comments on your blog, or sends you a reply on Twitter, you better respond if you want that person to listen to what you have to say going forward. Most companies are pretty decent at self-promotion. Using Facebook, Twitter, LinkedIn, etc. to get their message out is a no brainer. Probably not.