Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Comment on Other Blogs. Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time. For instance, if the post is about blogging, our blog editor have certain CTAs to choose from. As your blog grows, it can be challenging to decide which posts you want to link to.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Blog – While there are other ways to deploy content marketing online, a blog represents one of the most flexible ways to publish content on the internet. Try to host a blog on your own current domain rather than on a subdomain if possible. According to HubSpot , most blogs reach the point of diminishing returns at 21 blog posts per week.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

For example, present the paper as a blog series, with each blog article examining just one theme from the paper. Think about building strategic relationships with partners or industry associations where you can guest blog (for example) to expose additional sets of eyeballs to your stunning content. Sometimes your truly great content flops. It's a nasty shock. • Pull.

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Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. Blogging does not have to be a solo enterprise. Team blogging is a great way for a company to spread the burden and opportunity too. This is also a really good was to manage resources in a team blogging situation.

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

Her writing has appeared in regional magazines, newspapers, blogs, e-zines, and anthologies. She is also co-founder and regular contributor to the NH Writer’s Network blog , focusing on tips and advice for writers Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. Are you in the top 10? Are you on the first page of search results? Headline.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. Confession. Last week I did something really embarrassing. unwittingly became a spammer. Oh gods of marketing, social media, and E-mail forgive me. knew not what that click would do. should have dug deeper. should have checked references. ” Ewww. ” I’m sorry. Codswallop.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Examples of helpful content that can engage buyers in the early selection process might include: buying guides with product comparisons, white papers explaining strategies, case studies by other practitioners, video interviews with industry experts and blog posts explaining best practices. According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

While I've followed blogs, used Google Alerts, followed Twitter streams, and subscribed to a lot of emails for years, I'll admit that I was a bit of a disorganized mess. Not only do I get my info from different sources, but I use multiple devices: a MacBook Pro, an iPad and a Droid. So, even though I was listening, I was missing information and spending too much time in the process.

Keeping Content Fresh: 7 Ideas for Group-Managed Blogs

Savvy B2B Marketing

This past week, a few people have mentioned to me that they are embarking on group blogging. In fact, we just received a comment from someone who is starting a blog: “Our biggest challenge will probably be publishing a continuous flow of interesting posts seeing everything is done on a volunteer basis.” If possible, have a large pool of writers for your blog.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). And then nothing happens; your leads just vanish into the ether. Why did this person come to your stand? Lead score. Then use it!

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Someone commented on a blog post that he believes companies are actually saying they want to generate awareness when they say they want to develop a "thought-leadership" paper, which may very well be the case. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. Want to discuss this topic with others?

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

What I will tell my kids about jobs

Savvy B2B Marketing

About the Author: A features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. Her current project is to blog about life living with 6 kids and a flock of chickens In his essay How will you measure your life? Third, how can I be sure I’ll stay out of jail? good life? think not. Also not such a good life.

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Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

featured speaker for academic, community and corporate settings, you can read Jody's blog posts on the Launch International site and follow her on Twitter at @JodyCanavan We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. Nurturing Sales. And more.

Be human. Your customers will thank you.

Savvy B2B Marketing

Encourage conversations on your blog, and participate in them. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We forget that search engines and apps don’t buy our services – human beings buy our services. ” of a brand.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. You can follow Tom on Twitter or via is ROI Guy blog. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.

Content Strategy for Marketing

One of your teams successfully released a blog. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. content is critical. Content to.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” Usually, in the time I allot for self-education, I get as much in as possible: I speed-read 50 blog posts and read new conversations on, all while an on-demand webinar runs in the background. ” The most amazing thing happened to me recently. ” 2.

Savvy Speaks: Dos and Don'ts of Guest Blogging

Savvy B2B Marketing

Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! As an editor on several blogs, I could go on and on about ways to get your foot in the door (vs. The same applies to guest blogging. No creditable blog wants to repost your recycled material simply to up your SEO through link backs.

Savvy Toolkit - Blueprint for the Perfect Blog Post

Savvy B2B Marketing

In the past 2+ years that we have been publishing the Savvy Blog we have had the opportunity to have some amazing guest posts. Writing a blog post isn't as simple as it might look. To help our potential Guest Posters here at Savvy we have added this Blueprint for the Perfect Blog Post from Business2Community by @briansrice to our guest post guidelines.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

The thought leaders who contribute to those pubs are now blogging and probably tweeting, too. Find at least five influential individuals in your business who blog or contribute articles to online sites associated with the leading publications. Once you find a few influencers who already have a following and a blog you can relate to, it’s time to dive in. Comment.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets

Savvy B2B Marketing

Blog comments. From spam to trolls to inappropriate backlinks, sometimes blog comments aren't everything they're cracked up to be. If you want thoughtful, quality comments on your blog posts, start by leaving them on the posts of others. Criticism in the form of blog comments should be constructive. I was raised in the midwest by my grandma who is a true Southern Belle.

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Savvy Week in Review: April 27

Savvy B2B Marketing

Welcome to our smorgasbord of the best B2B blogging tidbits this week. My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI? TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Happy reading & see you next week! How to Get People to Click a Link in a Newsletter by @jonbuscall. Don't overcomplicate things.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

An example of this might be generating multiple blog posts, webinars, or podcasts from a white paper. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. Optimize Key Page Elements. Meta descriptions.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

Young people are turning away from blogs , magazines (do they still print those?), Look at any compilation of “best of” or most-popular blog posts and articles and you’ll see lots of them with numbers in the title: “Top 10 Tactics for…”, “7 Ways to…,” “101 Ideas for…,” etc. Numbers get attention. We love lists.

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Reuse the content as blog fodder. Article and blog topics were extracted from the source transcript and assigned to different individuals for writing. Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. Re-imagining in Action.

The Case for Buzzwords

Savvy B2B Marketing

About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. Far from it.

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Email by the Numbers

Savvy B2B Marketing

Bringing more than 12 years of marketing experience to the job, he writes executive-level articles, papers and blogs, and designs inbound marketing processes. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. It was one of those, “How do you like my new sweater?”

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Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye. The first cover was a standard, common cover design with a title and author name.

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

We get the same charge from certain blog posts we stumble across. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We hope the ones we've gathered here get your sparkplugs firing on all cylinders. Enjoy! Silos: Good for farming.