Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Comment on Other Blogs. Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Blog – While there are other ways to deploy content marketing online, a blog represents one of the most flexible ways to publish content on the internet. Try to host a blog on your own current domain rather than on a subdomain if possible. According to HubSpot , most blogs reach the point of diminishing returns at 21 blog posts per week.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

For example, present the paper as a blog series, with each blog article examining just one theme from the paper. Think about building strategic relationships with partners or industry associations where you can guest blog (for example) to expose additional sets of eyeballs to your stunning content. Sometimes your truly great content flops. It's a nasty shock. • Pull.

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Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. Blogging does not have to be a solo enterprise. Team blogging is a great way for a company to spread the burden and opportunity too. This is also a really good was to manage resources in a team blogging situation.

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Keeping Content Fresh: 7 Ideas for Group-Managed Blogs

Savvy B2B Marketing

This past week, a few people have mentioned to me that they are embarking on group blogging. In fact, we just received a comment from someone who is starting a blog: “Our biggest challenge will probably be publishing a continuous flow of interesting posts seeing everything is done on a volunteer basis.” If possible, have a large pool of writers for your blog.

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

So how can we make written content—blogs, articles, white papers, eBooks, emails, and landing pages—more personal? Blogs, Twitter and discussion groups have built-in response mechanisms for engaging in back-and-forth dialog. We're pleased to present this guest post by Dan McDade of PointClear. Personal connection. Understanding. Serving. Back-and-forth dialog. Q&A.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Examples of helpful content that can engage buyers in the early selection process might include: buying guides with product comparisons, white papers explaining strategies, case studies by other practitioners, video interviews with industry experts and blog posts explaining best practices. According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Someone commented on a blog post that he believes companies are actually saying they want to generate awareness when they say they want to develop a "thought-leadership" paper, which may very well be the case. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. Want to discuss this topic with others?

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

Her writing has appeared in regional magazines, newspapers, blogs, e-zines, and anthologies. She is also co-founder and regular contributor to the NH Writer’s Network blog , focusing on tips and advice for writers Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. Are you in the top 10? Are you on the first page of search results? Headline.

Be human. Your customers will thank you.

Savvy B2B Marketing

Encourage conversations on your blog, and participate in them. Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We forget that search engines and apps don’t buy our services – human beings buy our services. ” of a brand.

Savvy Speaks: Dos and Don'ts of Guest Blogging

Savvy B2B Marketing

Part of running an ongoing blog is delivering lots of fresh content that readers will appreciate - that's what keeps them coming back for more! As an editor on several blogs, I could go on and on about ways to get your foot in the door (vs. The same applies to guest blogging. No creditable blog wants to repost your recycled material simply to up your SEO through link backs.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

At the Trade Show: OK, so in the title I said after the trade show, but we do need to do some (read: most of) of our set up work before and during the trade show as well ( check out this earlier blog post for some great tips on standing out at the trade show ). And then nothing happens; your leads just vanish into the ether. Why did this person come to your stand? Lead score. Then use it!

Savvy Toolkit - Blueprint for the Perfect Blog Post

Savvy B2B Marketing

In the past 2+ years that we have been publishing the Savvy Blog we have had the opportunity to have some amazing guest posts. Writing a blog post isn't as simple as it might look. To help our potential Guest Posters here at Savvy we have added this Blueprint for the Perfect Blog Post from Business2Community by @briansrice to our guest post guidelines.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. You can follow Tom on Twitter or via is ROI Guy blog. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Engagement Quality. Sales Lead Quality.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

The thought leaders who contribute to those pubs are now blogging and probably tweeting, too. Find at least five influential individuals in your business who blog or contribute articles to online sites associated with the leading publications. Once you find a few influencers who already have a following and a blog you can relate to, it’s time to dive in. Comment.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

Author's note: I write this blog post with the sole purpose of becoming an honorary “savvy sister.” Usually, in the time I allot for self-education, I get as much in as possible: I speed-read 50 blog posts and read new conversations on Focus.com, all while an on-demand webinar runs in the background. ” The most amazing thing happened to me recently. ” 2.

Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets

Savvy B2B Marketing

Blog comments. From spam to trolls to inappropriate backlinks, sometimes blog comments aren't everything they're cracked up to be. If you want thoughtful, quality comments on your blog posts, start by leaving them on the posts of others. Criticism in the form of blog comments should be constructive. I was raised in the midwest by my grandma who is a true Southern Belle.

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Savvy Week in Review: April 27

Savvy B2B Marketing

Welcome to our smorgasbord of the best B2B blogging tidbits this week. My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI? TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Happy reading & see you next week! How to Get People to Click a Link in a Newsletter by @jonbuscall. Don't overcomplicate things.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

An example of this might be generating multiple blog posts, webinars, or podcasts from a white paper. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. Optimize Key Page Elements. Meta descriptions.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

Young people are turning away from blogs , magazines (do they still print those?), Look at any compilation of “best of” or most-popular blog posts and articles and you’ll see lots of them with numbers in the title: “Top 10 Tactics for…”, “7 Ways to…,” “101 Ideas for…,” etc. Numbers get attention. We love lists.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Reuse the content as blog fodder. Article and blog topics were extracted from the source transcript and assigned to different individuals for writing. Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. Re-imagining in Action.

Email by the Numbers

Savvy B2B Marketing

Bringing more than 12 years of marketing experience to the job, he writes executive-level articles, papers and blogs, and designs inbound marketing processes. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. It was one of those, “How do you like my new sweater?”

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The Case for Buzzwords

Savvy B2B Marketing

About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. I have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. Far from it.

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Weekly Wrap-up: March 23rd

Savvy B2B Marketing

We get the same charge from certain blog posts we stumble across. Here in the northeast part of the US, we've been enjoying summer-like weather. There's something about getting out and active in the sunshine that re-energizes the body, mind, and soul. We hope the ones we've gathered here get your sparkplugs firing on all cylinders. Enjoy! Silos: Good for farming.

Savvy Toolkit - The Blog Tree Infographic

Savvy B2B Marketing

So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. clever graphic might bring you to this blog where you might not have otherwise found it but the substance of our content will make you a frequent reader! To all our other New Growth recognized blogs we tip our hats and look forward to mentioning many of you in future Savvy Wrap Up's!

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Chris Reimer of Rizzo Tees and Leslie Hughes of Punch Media have both blogged about similar experiences. Confession. Last week I did something really embarrassing. unwittingly became a spammer. Oh gods of marketing, social media, and E-mail forgive me. knew not what that click would do. should have dug deeper. should have checked references. ” Ewww. ” I’m sorry. Codswallop.

Could Pinterest Work for B2B?

Savvy B2B Marketing

With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. Last week, I had the pleasure of participating on a FOCUS.com panel called The Basics of Marketing on Pinterest.

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Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

featured speaker for academic, community and corporate settings, you can read Jody's blog posts on the Launch International site and follow her on Twitter at @JodyCanavan We're pleased to present this guest post by Jody Canavan, president of Launch International. For more than two decades, I've made my livelihood supporting salespeople. Nurturing Sales. And more.

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Check out the video and Velocity's considerations as it developed it on the Velocity blog. You can find links to these at the bottom of my post on the Content Marketing Institute blog covering the top 3 lessons B2B marketers can glean from these videos. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets.

Savvy Week in Review: May 25

Savvy B2B Marketing

You need to blog like Joan of Arc by @MargieClayman. Like you, we're kicking into high gear getting ready for the upcoming holiday weekend (yay!). We hope you'll enjoy the the posts we found most inspiring and thought provoking this week. And have a great Memorial Day weekend! When Customers Say Yes by @ConversationAge. Marketing Lessons the Real Mad Men Taught Me by @neilpatel.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. So I’m always on the lookout for new research and insights into how to magnify their effectiveness. That's why this study from IDG Connect caught my eye. The first cover was a standard, common cover design with a title and author name.

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Savvy Week in Review April 6th

Savvy B2B Marketing

Well, the Easter Bunny may be hopping down the bunny trail, but all our marketing buddies have been busily hopping down the blogging trail - dishing up lots of fabulous posts to inspire and educate. Not sure what to write about on your corporate blog? How to Quickly Discover and Organize New Blog Post Ideas – by @pushingsocial. Friday, again? And - APRIL? Really? Are you?

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Use Google’s news and blog search to find and subscribe to industry publications and the top industry blogs. Note the terms used in industry articles and blog posts. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. Research Fundamentals.

4 Smart Ways to Repurpose Content

Savvy B2B Marketing

Create a blog post. Depending on the style of your newsletter, this may be as simple as writing a catchy hook and then linking folks back to the blog article. And don’t forget to announce your new blog posts, press releases and etc. You guessed it – it’s in the B2B marketing world. But you have to be careful. Caveats noted, let’s get down to it.

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Savvy Week in Review - June 17

Savvy B2B Marketing

The Best Blog Posting Schedule Ever: Finally Proof and Real Numbers! Marcus lays it on the line, as usual, in this no nonsense post about the rules of frequency in blogging. School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. Please, please, PLEASE read this and take note.

Savvy Speaks: Surprising Things We've Learned in Two Years of B2B Blogging

Savvy B2B Marketing

" As hard as it is to believe, Friday marks the two year anniversary of the Savvy B2B marketing blog! So we all have moments (or days and weeks) when we can't be as active on the blog as we would like. Those are the days when the Savvy Sisters really come together - adding an extra post, soliciting a guest blog, or coming up with a great marketing tool to feature at the last minute. One of the things that bloggers learn quickly is that maintaining a blog takes a lot of time and work – and burn out is really easy. Have you been involved in a group blog?

Savvy Week in Review - June 8th

Savvy B2B Marketing

Clever Ways Your Blog Can Disrupt Your Industry – by @pushingsocial. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Here are our favorite picks from the week. We hope you enjoy the selections.