I’d comment more on like-minded blogs, I’d guest post on other’s blogs that held relevance, I’d get press releases and interviews out to various publications. Jonathan also helped his book launch by pre-selling a bundled package (including some of his previous work for free) and lining up interviews with blogs and publications. About the Author: A features writer, interviewer, and columnist, Wendy Thomas has been published in national magazines, newspapers, e-zines, and blogs. You’ll need to have a solid platform. She was interested. MORE >>

We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) About the author: Ardath Albee is a B2B Marketing Strategist who writes the Marketing Interactions blog. At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. More fantastic guests are planned for the weeks ahead, so stay tuned. Word choice is one of the most important facets of B2B website content. Are you impressed? MORE >>

Lastly, here's a blog post about an innovative "humanizing" tactic used by wholesale chair designer/manufacturer, Grand Rapids Chair Company. Life is not meant to be that hard, and neither is marketing. Every once in a while, a swift kick in the pants is just what the doctor ordered to remind us not to take ourselves quite so goddamn seriously. As Brandan Gill wisely observed, "Not a shred of evidence exists in favor of the idea that life is serious." They even come with emotions, and - most importantly - a sense of humor. Some are old, some are new. Catchy. MORE >>

Check out the video and Velocity's considerations as it developed it on the Velocity blog. You can find links to these at the bottom of my post on the Content Marketing Institute blog covering the top 3 lessons B2B marketers can glean from these videos. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. Findings from research conducted by Searchmetrics help explain this trend. Why to Use Online Video for B2B Marketing. Looking for more reasons to produce videos? Please share them with us! MORE >>

Reuse the content as blog fodder. Article and blog topics were extracted from the source transcript and assigned to different individuals for writing. Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. If you're ready to take your content process to the next level, you could realize significant opportunities if you leverage your time, effort, resources and content. MORE >>