Since, I have received multiple questions asking how I use Hootsuite and what some of my best practices are, I figured it might be easiest to respond with a quick blog post. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. am logged into our Hootsuite Pro account every day, all day long, and I also utilize the application for my Droid smartphone. So how would I recommend using Hootsuite and what are some of the key features to use? There is no better way to manage your posts then using the bulk scheduler. MORE >>

Take a read at yesterday’s blog from Paul Castain. I had the chance to attend the Inbound Marketing Summit in Boston last week and was able to enjoy many quality sessions. The event gave me a nice chance to understand what marketing minds are doing locally to leverage digital, mobile and social media marketing to drive a higher volume of inbound marketing qualified leads. My VP of Marketing was asked to set up a speaking slot with my CEO and I in which we discussed the benefits of using an inside team to further filter MQLs. Why is that you ask? Not a great strategy if you ask me. MORE >>

came across the blog How Well Do You Delegate that talked about the importance of delegating and working with others to get everything done efficiently. 'About a year ago as I was frantically running through the office looking overwhelmingly stressed from my workload, my boss said to me, “Not to be mean, but you are bringing this on yourself.” At first I was completely thrown off by his comment. thought – the nerve ! Here I was running around for the good of the company and he makes a comment like that. Our talk really resonated with me and I haven’t been the same since. MORE >>

Being an active member in the sales community is key; whether it’s with relevant articles you curate or publishing a blog. 'Businesses consciously take great measures to create and sustain a positive online identity. They want to be found, and once they are, they want to exude a good, lasting impression. In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. How should inside sales people digitally enable themselves? MORE >>

Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. Another opportunity to build you online personal brand, that exists within networking groups, is the ability to guest blog post with your co-members. Guest blogging is common practice among people and companies that share industry interests (ie. this blog post). Keep an eye out for anyone in your networking group that may have their own website or blog. MORE >>