In post in Jackie West’s UK Industrial Marketing Blog , she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser. I always find it interesting to take a look at the work done by our predecessors in B2B marketing. Simply click on one of the categories in the Vintage Ad Browser, or type something into the search window and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.&#. don’t know your company. MORE >>

His blog, Smashmouth Marketing , has developed a wide following among B-to-B marketing professionals. Capture lists—Inbound marketing is all the rage today, and the ultimate goal of all that Search Engine Optimization, Search Engine Marketing, blogging and landing pages is to capture names. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation. Mike is an experienced marketer, having served as CMO of two software companies before starting Green Leads. Please tell me more about it. Is that true? Without a doubt. MORE >>

By this, I mean that a marketer or business owner will have a stated objective – i.e., “We want more leads&# – and the strategy for getting those leads might be something like writing articles for trade publications or developing a blog. Writing articles and developing a blog are both good marketing tactics for accomplishing such objectives as branding and awareness, but I wouldn’t use them to get leads in the door. That’s one reason why savvy small-business marketers have flocked to SEO, social media, blogs, etc. MORE >>

If you have a blog, make sure it’s updated regularly. If you don’t have a blog, start one. This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace. Companies have limited resources, so they can’t do it all. MORE >>

Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you’ll be certain to take home multiple strategies and tactics you can apply tomorrow. MORE >>