Phoenix Rising

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Phoenix Rising is EVOLVING!

Phoenix Rising

On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth.    You'll see that my new website and the blog , as well as RebelationsTV are now all integrated into a single platform. Unfortunately, I've encountered some issues with FeedBurner and my current blog provider during the transition.    Please take the time to stay with me - I so appreciate your following my blog! To all my readers! Thanks much!!!

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Phoenix Rising is EVOLVING!

Phoenix Rising

On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth.   Please take the time to stay wit me - I so appreciate your following my blog! To all my subscribers! The content focus won't change that much - only the formats - and you'll see my new website as well as part of the Rebelations page. We had some issues with Feedburner during the transition - the system seems to have lost my Phoenix Rising feed.  So I'm stuck. Thanks much!!!

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A Day Without Social Media

Phoenix Rising

My time has been filled between writing my book, blogging, normal work stuff and networking away. I  also used the social media 'busy time'  to duck the things I really didn't want to deal with in my 'other' life.  Yesterday I decided to take a 'day off' from social media.    I wanted to see what would happen.    Would I show signs of withdrawal, be unable to focus as I frantically wondered what was happening out in the Twitterverse?    Would I miss out on a fact of earthshaking importance from @LeadToday?

If it Looks like a Duck.

Phoenix Rising

  I have that thought a lot as I watch folks split hairs and debate the smallest aspects of the news, a blog, an article, a comment, a video or a performance. The freedom to share has increased our debates. used to think some people took a contrarian point of view just to feel important.    We all know those types. But thanks to social media  that behavior has expanded to include all of us. That's one of the powers of our connected world - we can all voice an opinion, share our perspective, debate an issue.   We revel in our new power. If so - go for it.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Twisten Carefully

Phoenix Rising

And it doesn't really matter. I've found blogs to follow, information to guide my own learning - all from the folks who share on Twitter. Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.    We all know there's a lot of noise out there. That's one of the best things about social media - Twitter especially. And there's my point.

Drama Sells, Even When its BULLoney!

Phoenix Rising

Thanks to the iPad, I can access anything I want on the web, watch  videos, write a blog post, create a presentation, run a spreadsheet,  read my book or magazine and email as I like.  The great minds of Apple gave us innovation today.   I can carry one small iPad onto the plane or in the car and do everything I need to do.    Wow -I just lost ten pounds of luggage!    Too bad some smaller minds had to show up at the party. As soon as Steve said the name 'iPad' - they started attacking.    After all, drama sells, right?

We CAN be Civilized!

Phoenix Rising

Blogs were written about Noah, and cards began to flow. Then more blogs came along, and more FaceBook wall posts and Twitter requests. Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.    Just when I'm getting depressed - a Bright Light shines. He is a beacon of strength and positive thinking.

The Power of a Brand

Phoenix Rising

shared my story on this blog, hoping I'd been fair and balanced in the telling. All I wanted was to buy and Apple iPhone. It became a rather frustrating journey. I was so disappointed. have always been a huge Apple fan, and they'd let me down. The post attracted quite a few responses - both public comments and private emails. Everyone found a way to support Apple. I was puzzled. reread my post, thinking I hadn't been clear describing the situation. In my reality, ATT was the hero and Apple was the dark knight.    It was clear to me.  It was a trip. 

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

The Power of a Brand

Phoenix Rising

shared my story on this blog, hoping I'd been fair and balanced in the telling. All I wanted was to buy and Apple iPhone. It became a rather frustrating journey. I was so disappointed. have always been a huge Apple fan, and they'd let me down. The post attracted quite a few responses - both public comments and private emails. Everyone found a way to support Apple. I was puzzled. reread my post, thinking I hadn't been clear describing the situation. In my reality, ATT was the hero and Apple was the dark knight.    It was clear to me.  It was a trip. 

I'll Try.

Phoenix Rising

There is no 'try.' Jedi Master Yoda I never thought I'd open a blog post by quoting a short green alien. Do, or do not. Yet wiser words have seldom been spoken. Whether in business or your personal endeavors, following Master Yoda's wisdom will change your life and your business. 'Try' is little more than a cop out. Wanna limit your responsibility and waffle on a commitment?    Use the 'try' word. I'll 'try' to get that done. But if I don't finish at least I tried.). I'll "try' to make the deadline.(When we tried. 

The Ghost and Our Integrity

Phoenix Rising

  I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog.   "CXO's use speechwriters, they need help learning to blog, it's OK if there isn't a byline, they don't have the time." BLAH BLAH, BLAH. Don't try to tell me CXO's give input on every ghost blog post - we all know better. Companies don't know how to blog.  CXO's don't have the time to blog.   Earn the money by teaching them to blog, helping them to be independent. Remember? Are you?

A Shiny Needle in the B2B Marketing Haystack

Phoenix Rising

With all the marketing sites on the web - from blogs to roll-ups like AllTop and others, why did you decide to create B2B Marketing Zone?   We want people to still go out to each blog to make comments and connect with the blogger. So, that could include blogs about any aspect of B2B marketing--online, events, direct mail, SEO, SEM, social media, email marketing, white papers, video--PR, even sales-oriented blogs, as long as they address marketing and not strictly sales. How many blogs are you planning on including? Here's the scoop.

Stop Blaming Marketing!

Phoenix Rising

Can I use that work on a blog?). My recent post Stop Blaming Sales received a few comments from sales type folks -  asserting that I was 'right on', that marketing should not be given responsibility for websites, for corporate positioning - that marketing was pretty much worthless. I was kinda surprised by those comments - they were pretty far out of context from my own thoughts as I created that post.    So - here I am again, discussing the flip-side of that statement. Stop Blaming Marketing! Enough already - the Enemy is Out There folks.  My point? 

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

If You Talk the Talk, You Better Walk the Walk

Phoenix Rising

  That's why I named him in this blog. Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience.    If you walk the walk. But what happens when the talk isn’t the walk?    When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in point. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time.   One of the worst. Trust me, that says a lot.   So I did.  Still.

Transformation is All Around Us

Phoenix Rising

  You have a new blog, your execs are tweeting - you're communicating more openly with customers and your market than ever before, in new and compelling ways. A business associate sent me an HBP newsletter on business transformation, a subject near and dear to my heart. Since it was HBP, I expected a positive upbeat view of all the upsides companies can enjoy thanks to the ever present opportunity for business transformation. Boy, was I ever surprised! Here's the gist of the article's message. Trigger events matter, too. And what was their measure of success?

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. But blogging success is impossible without regular posting. Hence, 1,000. Quality matters.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

Top Marketing Blogs You Should Be Reading

Radius

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year. The Best Marketing Blogs of 2015. ABM Blogs.

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

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Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Our blogs would rank high for our keywords, and life would be wonderful.

How to Start a Blog: 7 Steps BEFORE You Blog

Writing on the Web

How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Sure, they had started blogging with great gusto – they put in a lot of time – but somewhere along the line got stuck, and never went back.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.

Here’s Why Infographics Outperform Blog Posts

Contently

Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. But a content plan with only blog posts is like a diet that consists solely of bananas. versus $1.77 for a blog post.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog? This is common for business bloggers who don’t have clarity about blog goals. hope so.

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Got a well-written business blog, but a shortage of readers?

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale. You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again.

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated. Related Blog Posts & Articles.

6 Tips for Encouraging Your Team to Blog

Webbiquity

However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Their blog material can come from old projects they have completed or a bit of industry news they find interesting.

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5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Content Marketing B2B Online Marketing Blog

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Nobody reading your blog? 10 reasons to persist!

grow - Practical Marketing Solutions

If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy  Born to Blog , the number one book on blogging in the world. The post Nobody reading your blog? The post Nobody reading your blog?

5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. Testimonials. Case Studies. Company Events.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? Where can you find this unusual blog content? 1. Be wary of false imagery, however.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. Shortened Lines of Text at the Beginning of the Blog. wanting more.