Phoenix Rising

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We CAN be Civilized!

Phoenix Rising

Blogs were written about Noah, and cards began to flow. Then more blogs came along, and more FaceBook wall posts and Twitter requests. Signs are all around that we're sliding down a slippery slope. It's obvious to so many of us that 'society' is moving beyond civilization -  following the path of the once great Roman and Greek cultures. Business priorities are questionable, personal lives are filled with violence and disrespect.    Just when I'm getting depressed - a Bright Light shines. He is a beacon of strength and positive thinking.

Phoenix Rising is EVOLVING!

Phoenix Rising

On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth.    You'll see that my new website and the blog , as well as RebelationsTV are now all integrated into a single platform. Unfortunately, I've encountered some issues with FeedBurner and my current blog provider during the transition.    Please take the time to stay with me - I so appreciate your following my blog! To all my readers! Thanks much!!!

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Phoenix Rising is EVOLVING!

Phoenix Rising

On Monday, April 12 Phoenix Rising will transform into Rebelations - my new blog focused on Life, Leadership and the Pursuit of Growth.   Please take the time to stay wit me - I so appreciate your following my blog! To all my subscribers! The content focus won't change that much - only the formats - and you'll see my new website as well as part of the Rebelations page. We had some issues with Feedburner during the transition - the system seems to have lost my Phoenix Rising feed.  So I'm stuck. Thanks much!!!

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A Day Without Social Media

Phoenix Rising

My time has been filled between writing my book, blogging, normal work stuff and networking away. I  also used the social media 'busy time'  to duck the things I really didn't want to deal with in my 'other' life.  Yesterday I decided to take a 'day off' from social media.    I wanted to see what would happen.    Would I show signs of withdrawal, be unable to focus as I frantically wondered what was happening out in the Twitterverse?    Would I miss out on a fact of earthshaking importance from @LeadToday?

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Assumptions Anyone?

Phoenix Rising

We can state them in blog posts, Tweets, FB posts and YouTube videos.   There's an old saying about assumptions.    Remember? Have you ever found yourself disagreeing with someone - wondering how in the heck they could see the situation in their way? Only to find that your perspectives were based on dramatically different assumptions than your own? Now think about the impact of those assumptions on the task at hand. Social media gives power to our assumptions. Social media enables all of us to make our assumptions known. That made no sense to me.

Twisten Carefully

Phoenix Rising

And it doesn't really matter. I've found blogs to follow, information to guide my own learning - all from the folks who share on Twitter. Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.    We all know there's a lot of noise out there. That's one of the best things about social media - Twitter especially. And there's my point.

Twisten Carefully

Phoenix Rising

And it doesn't really matter. I've found blogs to follow, information to guide my own learning - all from the folks who share on Twitter. Harvard Business Review ran an article last week entitled ' Let's Tweet About Something Important! ' I was yet again surprised by the premise of the article - that the power of social networking is being hijacked by frivolous, not-important-at-all information.    We all know there's a lot of noise out there. That's one of the best things about social media - Twitter especially. And there's my point.

Drama Sells, Even When its BULLoney!

Phoenix Rising

Thanks to the iPad, I can access anything I want on the web, watch  videos, write a blog post, create a presentation, run a spreadsheet,  read my book or magazine and email as I like.  The great minds of Apple gave us innovation today.   I can carry one small iPad onto the plane or in the car and do everything I need to do.    Wow -I just lost ten pounds of luggage!    Too bad some smaller minds had to show up at the party. As soon as Steve said the name 'iPad' - they started attacking.    After all, drama sells, right?

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

The Power of a Brand

Phoenix Rising

shared my story on this blog, hoping I'd been fair and balanced in the telling. All I wanted was to buy and Apple iPhone. It became a rather frustrating journey. I was so disappointed. have always been a huge Apple fan, and they'd let me down. The post attracted quite a few responses - both public comments and private emails. Everyone found a way to support Apple. I was puzzled. reread my post, thinking I hadn't been clear describing the situation. In my reality, ATT was the hero and Apple was the dark knight.    It was clear to me.  It was a trip. 

The Power of a Brand

Phoenix Rising

shared my story on this blog, hoping I'd been fair and balanced in the telling. All I wanted was to buy and Apple iPhone. It became a rather frustrating journey. I was so disappointed. have always been a huge Apple fan, and they'd let me down. The post attracted quite a few responses - both public comments and private emails. Everyone found a way to support Apple. I was puzzled. reread my post, thinking I hadn't been clear describing the situation. In my reality, ATT was the hero and Apple was the dark knight.    It was clear to me.  It was a trip. 

I'll Try.

Phoenix Rising

There is no 'try.' Jedi Master Yoda I never thought I'd open a blog post by quoting a short green alien. Do, or do not. Yet wiser words have seldom been spoken. Whether in business or your personal endeavors, following Master Yoda's wisdom will change your life and your business. 'Try' is little more than a cop out. Wanna limit your responsibility and waffle on a commitment?    Use the 'try' word. I'll 'try' to get that done. But if I don't finish at least I tried.). I'll "try' to make the deadline.(When we tried. 

The Ghost and Our Integrity

Phoenix Rising

  I even saw a Tweet last week touting that a VA (Virtual Assistant) can write your company's blog.   "CXO's use speechwriters, they need help learning to blog, it's OK if there isn't a byline, they don't have the time." BLAH BLAH, BLAH. Don't try to tell me CXO's give input on every ghost blog post - we all know better. Companies don't know how to blog.  CXO's don't have the time to blog.   Earn the money by teaching them to blog, helping them to be independent. Remember? Are you?

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

A Shiny Needle in the B2B Marketing Haystack

Phoenix Rising

With all the marketing sites on the web - from blogs to roll-ups like AllTop and others, why did you decide to create B2B Marketing Zone?   We want people to still go out to each blog to make comments and connect with the blogger. So, that could include blogs about any aspect of B2B marketing--online, events, direct mail, SEO, SEM, social media, email marketing, white papers, video--PR, even sales-oriented blogs, as long as they address marketing and not strictly sales. How many blogs are you planning on including? Here's the scoop.

Stop Blaming Marketing!

Phoenix Rising

Can I use that work on a blog?). My recent post Stop Blaming Sales received a few comments from sales type folks -  asserting that I was 'right on', that marketing should not be given responsibility for websites, for corporate positioning - that marketing was pretty much worthless. I was kinda surprised by those comments - they were pretty far out of context from my own thoughts as I created that post.    So - here I am again, discussing the flip-side of that statement. Stop Blaming Marketing! Enough already - the Enemy is Out There folks.  My point? 

If You Talk the Talk, You Better Walk the Walk

Phoenix Rising

  That's why I named him in this blog. Businesses large and small are jumping into a social media presence these days. It’s a great opportunity for real communication with your audience.    If you walk the walk. But what happens when the talk isn’t the walk?    When a customer pushes past the social persona. Do you walk the walk - or do you crash and burn? Two cases in point. CASE ONE: The Social Media Guru Take a certain large corp that's into social media big time.   One of the worst. Trust me, that says a lot.   So I did.  Still.

Transformation is All Around Us

Phoenix Rising

  You have a new blog, your execs are tweeting - you're communicating more openly with customers and your market than ever before, in new and compelling ways. A business associate sent me an HBP newsletter on business transformation, a subject near and dear to my heart. Since it was HBP, I expected a positive upbeat view of all the upsides companies can enjoy thanks to the ever present opportunity for business transformation. Boy, was I ever surprised! Here's the gist of the article's message. Trigger events matter, too. And what was their measure of success?

Definitive Guide to Planning a New Content Initiative

like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Our blogs would rank high for our keywords, and life would be wonderful.

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI. If you’ve got the content nailed, turning your blog into a demand generation machine may require little more than a few simple changes.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale. You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again.

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Nobody reading your blog? 10 reasons to persist!

grow - Practical Marketing Solutions

If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy  Born to Blog , the number one book on blogging in the world. The post Nobody reading your blog? The post Nobody reading your blog?

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., Which is best?

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

What is the future of blogging?

grow - Practical Marketing Solutions

It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. It was fun to go back and figure out who left the first of 65,000 comments on this blog. Since those early days I have had more than 65,000 comments on the blog.

10 Maxims of Successful Blogging

grow - Practical Marketing Solutions

I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Write a blog post that only you could write. 2. Negative blog posts are like seeing a car wreck.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.