Paul Gillin

JULY 19, 2013

What is surprising is the sudden popularity of corporate blogs. After stagnating at just above 20% for three years, use of corporate blogs has shot up to 34% of the Fortune 500 in the last two years. This comes just as many of the digerati are writing off blogs as yesterday’s news. That’s nearly a 50% increase.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

JANUARY 2, 2015

This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. B2B blogging Content Marketing Facebook How to marketing podcast Social Media social networks Indium Corp.' Here’s a roundup of what I’ve been musing about.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

FEBRUARY 24, 2011

which built a constellation of search-optimized blogs that put their engineers directly in touch with the people who buy their highly specialized products. Blogs Are the New Trade Shows. They should have the statistics to demonstrate that the blog reaches a larger audience than the trade show. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. In 2006 I wrote about Microsoft’s Port 25 blog , which invited its critics in the Linux community to heap abuse on it in a Microsoft-branded channel.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. A monthly editorial meeting was scheduled to review blog topics and assign writers.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

DECEMBER 19, 2011

I just stumbled upon your website and in accession capital to assert that I acquire in fact enjoyed account your blog posts. I probably spend only a couple of hours a week on the blog, but it’s well worth it for the excellent feedback like yours. Have you considered selling ads on your blog? Attractive section of content.

RSS 50

RSS Wiki Conference Consulting 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. com ) of Oracle‘s Corporate Communications team to discuss work related blogs. Please contact blogs _ us @ oracle.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 16, 2012

Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 26, 2011

State Farm got started in social media when it set up a blog to find New Orleans-area employees and agents who couldn’t be located after Hurricane Katrina. Within 24 hours, that blog was key to our locating ever agent and employee,” Thul said. Kelly Thul ( @kellythul ), State Farm. million likes, it’s doing pretty well.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JUNE 26, 2014

The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JUNE 18, 2013

created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium uses the blogs to provide those solutions and also to capture contact information for sales purposes. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JUNE 29, 2013

Just like they did with e-mail and the Internet, Eighty-two percent of emerging market professionals and 41% of developed market professionals agree that blogs, information from social media or crowd-sourced information on the Internet are highly useful in helping to understanding an issue or news item.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

FEBRUARY 14, 2011

CEO Andrew Mason posted an apology on the company blog that was a vast improvement over the explanation he had posted two days earlier. Some cynics (including on this blog) have suggested that this whole controversy was scripted for the purpose of creating awareness of the Groupon brand, which it certainly did.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Ad Agencies Ads 50

Paul Gillin

MAY 10, 2010

After wasting many hours fiddling with wp-config files and backing up and restoring databases, I hit upon a simple solution this morning that appears to have restored my three blogs to their former glory. In the “Remote site:” window, navigate to the directory containing your blog. Maybe it will help you.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. TD has grown to become North America’s sixth largest bank through acquisitions and a focus on listening to customers.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

MARCH 8, 2013

Top Internet And Marketing Blogs To Follow. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Search Essentials – What You MUST Know from Paul Gillin. Related articles. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity. SearchCap: The Day In Search, March 6, 2013.

Video Marketing 50

Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

AUGUST 20, 2013

Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JULY 18, 2012

Here’s an introduction on Alan’s blog. It covers everything from creating a profile to using advanced search to joining and contributing to the right groups. I picked up a bunch of tips from it, and I teach seminars on this topic! View the e-book as a SlideShare below or click through to download.

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Greg Gianforte has started five successful software companies.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 12, 2012

Two of the monthly winners were just chose as SuperFans of the Year and celebrated on the Facebook page as well as on the Cisco Platform Blog. Each month, administrators recognize one fan and highlight him or her at the top of the page. Winners get no cash or large prizes, just some Cisco swag and lots of thanks and exposure.

Facebook 50

Facebook Cable B2B Cost 50

Paul Gillin

MARCH 10, 2011

If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Promote in Groups. Summarize your content and ask a question.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

MAY 13, 2016

Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. If the parent company ever misused its popular property it would violate reader trust, and that’s the most important asset CMO.com has. Cisco Connected Futures. Connected Futures is a little-known gem.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

JULY 13, 2010

An edited collection of these comments will be submitted to Awareness for its community blog. So let’s hear what you think: Should the company continued to stay above the fray and face a growing tide of criticism or should it engage with its critics and potentially be forced into a recall situation? Please share your comments below.

Public Relations 50

Public Relations Social Media Tagging Communities 50

Paul Gillin

JUNE 3, 2014

An entry on the company blog says only that it is “customized for each search, and includes things like the number and quality of reviews, proximity to your search, and a social weighting.” If you’re logged into Facebook, you can also view private conversations among your own friends.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

FEBRUARY 10, 2016

I want to be a thought leader, but I don’t have time for blogging.”. I already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I Sound familiar? I hear these objections all the time when speaking to top executives about social media.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JULY 14, 2010

A Twitter feed, blog or Facebook page that delivers a message without acknowledging replies is an insult. Blog comments should be answered within 48. What many marketers have failed to grasp is that the tools of new media aren’t just about publishing; they’re also about conversing. Are you ready to make that commitment?

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Here’s a sampling of what I’ve been talking about. Love Your Critics. The CMO Site likes to stir things up, so my posts there tend to be on the controversial side.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

DECEMBER 27, 2011

Seventy-two percent of the respondents report that their companies are deploying at least one technology, and more than 40 percent say that social networking and blogs are now in use. However, the research also indicates that becoming a fully networked organization is difficult, and remaining fully networked may be even harder.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

FEBRUARY 9, 2011

The Wall Street Journal quotes spokeswoman Julie Mossler as saying “we don’t really have anything else to say,” meaning that the defensive statement by founder Andrew Mason on the company blog on Monday would have to stand on its own.

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

AUGUST 20, 2010

This is where blogging is a fabulous tool. Instead of asking to "network,” offer to write up the interview and post it on your blog, or just point a Flip cam at the person's face and post the video clip along with a link to their website. This gives both parties something to show for the encounter.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

NOVEMBER 8, 2010

monitoring all of my blogs as well as several delicious and Diigo feeds. For one project I’m working on now, I need to track activity on nearly 200 blogs and news sites according to different topics they cover. Another useful service that I initially dismissed when I saw a year ago is dlvr.it , an RSS syndication service.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

JANUARY 13, 2012

to automatically post links to new entries on my blogs. I never forget that everything one says on Twitter is public. I make it easy to post tweets to interesting information I find. I use Dlvr.it My favorite bookmarking service is Diigo , and I have Dlvr.it ” I use a simple bit.ly

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

FEBRUARY 7, 2011

As of this writing, there are more than 300 comments on the blog entry CEO Andrew Mason posted just before the ads debuted, the vast majority of them critical. Mason finally posted a response to the outpouring of commentary today. Rather than admitting that the campaign was a failure, he attempted to defend it.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

NOVEMBER 16, 2011

Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands. More than seven in 10 respondents said they aren’t sure how to improve customer loyalty at a time when peer reviews and open sharing are making customers more informed, more critical and less loyal.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50