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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Blog Featured GeneralTechnology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills.

Head Scratcher and Belly Buster Post: April 2016

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Blog General Branding Donald Trump IoTAbout These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. NEW] Is Twitter's Data Trustworthy?

What is Disruptive Innovation? Where’s It Happening Now?

MI6 Marketing Agency

Blog Featured Disruption innovation Innovators DilemmaI’m of the opinion that disruption needs to occur on an ongoing basis in order to innovate and improve. Disruption occurs within industries, companies, geographies, departments and in our lives. . When positive disruption happens we see new business opportunities, better services and new business models evolve. The Innovators Dilemma.

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B Charts Blog Charts General Mobile TrendsTwo charts will be featured each week with some insights and thoughts from the author. Week of April 4th. What are Marketers Top Priorities in 2016? Time will tell! Sources. 14 Apr.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! ” EduPristine Blog on CFA, Financial Modelling, Digital Marketing, Business Analytics and Big Data. Two charts will be featured each week with some insights and thoughts from the author. You can join our forum here.

Introducing Twitter Polls

MI6 Marketing Agency

Blog Mi6 Briefings TwitterOn October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. Coming soon! We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

Blog Round UpsThis Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. Sales and Marketing. This Guy Gets Social Selling. Is Twitter now the number one choice, over LinkedIn, for sales and marketing professionals? Technology. Suite.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

Blog Featured Round Ups ibm IIoT innovation IoT LinkedInThis Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. We suggest that IoT will be adopted by enterprises but warn that security needs to be at the core of all IoT products and services. What’s LinkedIn’s vision you ask?

Head Scratcher and Belly Buster Post: Week of April 4, 2016

MI6 Marketing Agency

Blog General Branding Donald Trump IoTAbout These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We’ll keep things light, airy, entertaining and maybe a bit provocative! Do IoT Product Makers Really Care About the Safety of Our Homes? Why is it that no home based Internet of Things products I’ve seen at Best Buy say anything about security? Nothing on their packaging!

Mi6 Agency’s Top Charts for March 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B Charts Blog Charts General Content Marketing IIoT Industrial Internet of Things Internet of Things IoTTwo charts will be featured each week with some insights and thoughts from the author. Week of February 29th. Sources.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

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Blog Featured Round Ups CISO CMO ibm Influencer Marketing innovationThis Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? The goal?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

Blog Featured Round Ups CISO CMO ibm Influencer Marketing innovationThis Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? The goal?

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B Charts Blog Charts General Mobile TrendsTwo charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. How Well Are Marketers Measuring ROI? Also, one needs to define ROI. Sources.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

Blog Featured Round UpsThis Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Finally, find out the role “simplicity” plays in branding and innovation. There are two primary reasons why they are hunting for solutions.

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

Should My CEO be on Social Media?

MI6 Marketing Agency

The reality is however, that many of their peers are now tweeting, blogging and putting themselves “out there”. 29:33 Learn more about Dr. Leslie Gaines-Ross:   Corporate Bio | Blog | LinkedIn | Twitter. Blog Featured CEO LinkedIn Social Media Social Networks TwitterIn the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Sources.

Career Advice From Three Canadian CIOs

MI6 Marketing Agency

Blog CIOs Video The DNA of the CIO. At Mi6 Agency, we’re focused on learning as much as we can about the key leadership roles in organizations. We apply these learnings to the programs we develop and execute with and for our clients. We also like to share what we’ve learned with you. have the courage to step outside of your comfort zone and accept challenges in order to innovate.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

Blog Featured General Round UpsThis Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Or they could be! The sponsored update below was targeted to me. It’s clearly off target.

Social CRM for Small Business

MI6 Marketing Agency

Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. love it!

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Linkedin for B2B Marketing

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The event app, WordPress blog app, & Slideshare are most useful for clients on LinkedIn. Annoying when ppl post their blog post as a “discussion&#. Blog Featured Business Development Lead Generation Linkedin Social Media Social Prospecting TwitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). Therefore, opportunities like these #B2Bchat sessions are valuable. sorry.

Twitter for B2B Marketing

MI6 Marketing Agency

think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Def great for increased readers for blog posts or new product features and upcoming events. Blog Featured business development how to recommendations tools twitterAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). For some that’s good enough. Tweet.

Win Tickets

MI6 Marketing Agency

Blog Featured Draws EventsEnter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Five Fabulous Speakers. This year’s line up of speakers include Guy Kawasaki , Jeffrey Hayzlett , Gary Vaynerchuk , Dr. Sheena Iyengar and Avinash Kaushik. What We’re Offering. Tweet.

The Emerging Role of the CMO

MI6 Marketing Agency

Blog Featured Industry News: B2B Marketing B2B Business Development Buying Process Content Marketing Online Marketing Social Media TrendsThe B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Key Points from the Video. This applies to B2B and B2C.

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Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Mi6 Quick Tip #5

MI6 Marketing Agency

Blog Featured Mi6 Quick TipsBringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? How can you ensure you don’t miss that important message from them? Fortunately there are some tools that help you address this issue. Picture too blurry?

Tips 39

Mi6 Chart Topper

MI6 Marketing Agency

#10: 2011/2012 Prediction for Tablet Sales in US (Source: @eMarketer) [ Link to chart ].

Mi6 Quick Tip #2

MI6 Marketing Agency

Ask them to “post an update” on their Linkedin profiles promoting a new blog post, a special offer or an interesting piece of news. Yakidoo [ Website Blog ], an Mi6 client, helps companies cut costs through process automation, document digitization and content management. They share insights and knowledge on these topics on their blog. Using Linkedin To Generate Web Traffic.

Tips 31

What is Marketing?

MI6 Marketing Agency

Blog Featured Marketing Integration SeriesWho Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. It confuses me that organizations see marketing as separate and distinct from sales. cringe when I hear the term “marketing fluff&#. Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. It’s that simple. The Marketing Mix. Not to be confused with the value it delivers.

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Building Your B2B Brand

MI6 Marketing Agency

Blog Featured Marketing Integration Series BrandingWhat Is A Brand? Don’t be led to think that branding and advertising are the same thing. Branding isn’t about what you say it’s about what people think and feel about you, your people, your product and your company. Let’s take a look at examples from each extreme. Pets.com. During the.com/.bomb Nothing! Red Bull.

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Mi6 Quick Tip #1

MI6 Marketing Agency

Create a blog post about the event, what was covered. If you have a specific call to action add it to your blog post. Blog Featured Mi6 Quick Tips Quick Posts Blogs Event Marketing Flickr Online Marketing PhotographyUsing Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Flickr is a good tool to use to organize your photos. To Consider. Related Posts.

Tips 30

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Blogs fall under social media, but I like the fact they’ve separated it in this chart. Blog Chart of the Day Featured Blogs Charts Content Marketing Direct Mail Event Marketing Lead Generation Social Media Marketing

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

If more people in your market are joiners then the national average then focus on them… don’t create a community where joiners can blog and upload content…because the won’t. 3) The Groundswell is about human psychology & sociology. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Chapter 3. tags: social media ).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

B2B Company Websites

MI6 Marketing Agency

Video, an easy to read blog with frequent posts, and a scrolling twitter feed of relevance to the visitor. Linking a blog and consistently blogging is one of the fastest ways to spruce up a b2b website. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignAdvice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. Mining For Gold in the Chatstream. Learn more here ). For some that’s good enough. Ditto that.

Mi6 Quick Tip #7

MI6 Marketing Agency

Next, lets check their blogs and twitter feed to see if they are dormant or active. Heck ya they are blogging! In fact there are five with one being a behind the scenes blog called “Sunnyview&#. Why should you care that they are blogging? You need to organize feeds from Twitter and blogs based on context. Subscribe to my blog (box on the right hand side).

Tips 27

How to Align Marketing & Sales

MI6 Marketing Agency

Blog Featured Industry News: B2B Marketing The B2B Specialists Podcast Business Development Buying Process Lead Generation Marketing Strategy TrendsAn Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. In this episode of the the B2B Specialists podcast I interview Christine Crandell. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. Get yourself a cup of coffee, tea or something stronger and enjoy the interview. 02:40 Christine identifies key symptoms and causes of misalignment.

Mi6 Tip #4

MI6 Marketing Agency

What’s important for us to track and measure is how many new and repeat visitors are coming to our site, how much time they spend on the site and whether they read more then one blog post or not. Blog Featured Mi6 Quick Tips Blogs Community Development Content Marketing Google Analytics Marketing Strategy web analytics Web DesignGetting Value From Website Traffic Data.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

B2B Marketing Framework

MI6 Marketing Agency

Today, I’m launching a new blog series on the topic of Marketing Integration. Blog Featured Marketing Integration Series Business Development MethodologiesFoundation for B2B Marketing. This is my first post which introduces our B2B marketing integration (MI) framework. Marketing that makes a difference for you, your business and your customers. What is a framework? Principles.