Marketing Edge

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X Reasons To Stop Blogging

Marketing Edge

Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference  (It does, thanks to all who read and reached out) There is something to be. Social Media Beyond Social Media Blogger blogging Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

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Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR CodesSo I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

margaritas in Vegas at an early Blog World conference. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Brogan and I met over $.99

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Insta Image For Connecting Business and Consumers

Marketing Edge

reference some of Tim Landis' photos in the podcast and they are on the Marketing Edge Blog page below. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices. Images and our attraction to them are not unique to the mobile or social. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The image craze is in part due to the exceptional image capture capabilities of even the most common mobile devices.

Social Media Week Highlights

Marketing Edge

Blog Post marketing social media #SMW @SMW12 social business social media weekTime 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. During the week of February 13, gatherings in 13 cities around the world focused on social media topics, including analytics, usage of video, [.]

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Blog Post marketing non-profit social media fundraising social change TweetsgivingTime 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ah the good [.]

The Money & Ethics Hits the Fan at Blog World

Marketing Edge

Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs compared to traditional communications means all is coming to a head in discussions at Blog World Expo 10 in [.]. Quick and to the point.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Facebook Fad or Future?

Marketing Edge

Time 29:00 The mediocre public launch of Facebook is puzzling enough to me to spend some time reflecting on its implications for the economy in general and marketers specifically in this Marketing Edge podcast recorded on Blog Talk Radio. advertising Blog Post Facebook Uncategorized Facebook Ads Facebook IPO Facebook marketingTime 29:00 The mediocre public launch of Facebook is puzzling enough to me to spend some time reflecting on its implications for the economy in general and marketers specifically in this Marketing. Quick and to the point.

First Step Toward Green Marketing Plan

Marketing Edge

Blog Post Uncategorized Earth Day Eco-friendly marketing Green marketingThe key to green marketing is establishing a foundation for your product and service. Green marketing has emotional connections between your brand and consumer sentiment. When consumers consider. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

McKinsey Consulting is a Media Organization

Marketing Edge

Blog Post marketingYou have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. And yes they also. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Two Reasons This Great Article Sucks

Marketing Edge

Blog Post marketing search sameness SEO SEO TacticsI read this article that appeared in Marketing Profs with mixed emotions, it was terrific because it lays out in clear fashion what the digital world regards as a good resource for a topic. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

3 Reasons Why This Headline Works

Marketing Edge

In fact, I think there are more blogs written about blog headlines than most any other topic about blogs. Tags: marketing blog headlines copy for headline I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. The other countries ahead of us are South Korea, Mexico, and Italy.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

Tags: PR blogging marketing

Marketers Need Your Digital Habits, Now!

Marketing Edge

advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketingMarketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Who Has The Last Laugh on YouTube?

Marketing Edge

Blog Post marketing video Comedians on YouTube comedy YouTubeI read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. Those couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

Blog Post Facebook marketing mobile retail technology mobile commerce personal shopping science of shoppingI love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. No really do you believe retailers will pay millions of dollars on research about consumer behavior to make your [.]

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Blog Post marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsThe one constant included in the majority of them is the importance of content. Now now, everyone and their brother has. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Stop it; this should almost insult your intelligence, if you [.]

2012 Social Media’s Adolescence

Marketing Edge

Blog Post marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do.

Keys to Integrating Content That Motivates Audiences

Marketing Edge

Blog Post Content marketing corporate marketing marketing video Hubspot Integrated Marketing lead generation Pistachio social marketingTime 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. For example, a video case study can be edited into separate clips that address a focused issue. This clip can be on YouTube, included [.]

Is Patient Blogging Helpful or Harmful

Marketing Edge

I will explore this issue with Dr. Jeff Segal of Medical Justice, the organization that attempts to put context around the patient discussion of their visits with physicians, even if that means limiting patient’s ability to blog about their physician. Tenderich has built a tremendous community about diabetes and through this community’s active blogging is generating shared knowledge to improve diabetes treatment. Join the conversation Should Patients Blog About Doctors live, Friday, May 8 at 1:00PM Central Time on Blog Talk Radio.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. I’ll just pick up here from that post and subsequent comments. An example is this, interruption - my blog post about toys is paid for by Mattel and is about Mattel. Something I’d label SP (sponsor).

Three, no Four Ways to Drive Blog Traffic

Marketing Edge

Time 13:18. 1) Name drop popular practitioners of business communications and social media, like Shel Holtz , Scott Monty , Geno Church and Maggie Fox , among others. Use the code NCF300. Also all of those smart folks mentioned will be speaking on those topics, (smarmy of me eh?). This is not your typical conference it is a get down to business style conference. Some of the speaker will spend time with individuals addressing their specific agenda. It’s a rare conference where the bar bill is not the highest expense and the list of concrete tactics to consider is long and valuable.

PR Pros Does Speaking On Background Work?

Marketing Edge

So you may have an open blogging policy, but only a select few can officially be quoted by the media. What if everyone can blog, can they speak to the media? I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title.

PR Pros Does Speaking On Background Work?

Marketing Edge

So you may have an open blogging policy, but only a select few can officially be quoted by the media. What if everyone can blog, can they speak to the media? I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title.

Inside HP Software Social Media

Marketing Edge

The number of Fortune 500 integrating social media, blogging, Twitter or YouTube content for starters has increased in the last year. “65 percent of the largest 100 international companies have active accounts on Twitter, 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs. Time 21:13.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Remember every comment on this blog will generate a food item for a St. Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip. Paul food shelter.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

Tom Shaw writer of the Marketing Executive blog estimates that if 50% of the 500,000 fans bring one person who buys a meal and a drink, it will generate up to $5 million in sales. Paul, MN food charity for every comment we get on this blog. I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. Wichita Tweet Up Mobile Apps and SxSw.

More Apps Means Mobile Consumers Win

Marketing Edge

Scott Raney, a partner at Redpoint Ventures commented about SxSw in a Wall Street Journal blog saying, “Mobile in general was a big topic of conversation. Provident Partners donates a food item for every comment received on this blog. Mobile Roadie enables users to build mobile applications and submit them to the iPhone App Store and the Android App Market. Mobile is a Condition.

Will A Mobile App be Your Next Website?

Marketing Edge

Android’s marketshare grew 44 percent during the past quarter and almost 100 percent the past year as reported by Ed Sutherland on the blog Cult of Mac. Time 12:04. Mobile is everywhere and that means should your company be there? hesitate to say yes because I don’t think mobile is a must be for every company. wrote about them last week. It’s a cluttered space for a developer.

Three Ingredients for Your Social Media Pantry

Marketing Edge

Really, the fact is whether you are an individual blogging about a passion or a Fortune 500 company selling cars, measuring is one of the major ways you know that what you intended to communicate is what the recipient receives. Time 10:15. Kansas City social media practitioners shared gems at our South By Southwest tweet up yesterday, thanks to local organizer Lisa Qualls of Fresh ID.

Does Your Company Need A Social Media Policy?

Marketing Edge

Should there be official blogs or should everyone be allowed to blog? should there be a corporate blogging platform? Paul, MN food shelf for every comment we get on this blog. Time 22:27. This podcast is part of the Marketing Edge series of conversations with speakers at the NewComm Forum , April 20-23. Yes, this requires a little bit more thought.

Three Elements of a Winning Blog Post

Marketing Edge

His blog post on the Top Rank Blog today is about the best social media podcasts. Tags: social media podcasting blog best practices marketing podcasts I’m a fan, friend, and peer of Lee Odden. It is classic in that it serves several purposes. Provides helpful information for the community (key to all of social media). Taps the interests and mention of his post by the people he writes about (you know you want people talking about what your are writing). Drives traffic from several networks by adding a voting component (Ain’t that the idea?).

Patient Blogging A Big Help When Done in Context

Marketing Edge

A large thank you to my guests, Dr. Jeffery Segal of Medical Justice and Amy Tenderich of Diabetes Mine, for their appearance on Social Media Throwdown – Should Patients Blog About Their Doctors. The conversation focused on three elements, 1) patients blogging, 2) health rating sites, and 3) disease community sites and their impact on healthcare. As Dr. Segal mentioned on the show, he’d rather have physicians work in conjunction with patients to encourage more of them to blog so that the reader can form an opinion based on more instances rather than less.

Gareth Jones And Lou Dobbs Are They Journalists ?

Marketing Edge

The other story about journalists is one I’m sure less of the readers of the Marketing Edge blog are familiar with compared to Dobbs. In this era of fractured journalism, there is a resurgence of the pamphleteers. Is this good or bad for democracy? In a interview with Joel Kramer, founder of MinnPost we discuss this topic Is a pamphleteer a journalist?

How Smart is Your Phone and Your Favorite Podcast?

Marketing Edge

The article caught the attention and criticism of Steve Rubel, author of the Micropersuasion blog. Time 21:22. Here is some simple math. It is estimated that nearly 22 million Internet users will listen to podcasts this year according to eMarketer. Another survey by PriceGrabber.com made the correlation of more than 50% of consumers that purchase from their site listened to podcasts.

Can Your Personal Brand Be Too Popular?

Marketing Edge

The Founding Fathers of Blogging. Second Reaction: Approach with team or hybrid approach:Rather than encourage personal brands, you may instead see corporate team blogs that have an equal weighting to employees. Regardless of a company's blogging policy, people are free to blog. “Hell, everyone is their own profit and loss center. Ouch, that's a tough one.&#.