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X Reasons To Stop Blogging

Marketing Edge

Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference  (It does, thanks to all who read and reached out) There is something to be. Social Media Beyond Social Media Blogger blogging Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR CodesSo I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

margaritas in Vegas at an early Blog World conference. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Brogan and I met over $.99

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. The one constant included in the majority of them is the importance of content. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”.

Media 16

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Are they savings millions of dollars?

Best Ways To Find Social ROI

Marketing Edge

Blog Post business podcast social media strategy Uncategorized social business social media ROI social ROITime 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of. Fill in the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. The discussion usually focuses on the number of.

Social Media Week Highlights

Marketing Edge

Blog Post marketing social media #SMW @SMW12 social business social media weekTime 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. During the week of February 13, gatherings in 13 cities around the world focused on social media topics, including analytics, usage of video, [.]

Dealing With Non Profit Proliferation in Social Media

Marketing Edge

Blog Post marketing non-profit social media fundraising social change TweetsgivingTime 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ask Stacey Monk of Epic Change, the organization that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:38 It used to be back in the day, that all you needed do is be on social media and your non-profit cause was welcome with open arms. Ah the good [.]

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

Brand Buy-In Matters, No Matter What Size Company

Marketing Edge

Every entry, every comment on the blog or on the Marketing Edge comment line 206-600-6887, Provident Partners will give a food item to a St. Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. Their concept of brand begins with a logo rather than a culture. take a different view. Paul, Minnesota food shelter.

What Corportate Communicators Can Learn From the Super Bowl

Marketing Edge

Well the Saints gave us something to write home about and on blogs, on Twitter, on forums, on YouTube etc etc etc. As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl, ads are eagerly awaited, a rarity surely in the world of advertising. learned more about social media by watching the game. That’s right talk. What Da? he’s not going for the field goal? Did you see that,?!

Billboards, Strip Malls, and Social Media

Marketing Edge

The conversation on Chris Brogan’s blog about personal branding, strip malls and billboards has developed in a way that I think is a bit off the mark. I don’t disagree with Brogan or the comment on the blog post by Christopher Penn that many social sites can and are used as billboards for personal brands. We are grateful for it, and as a result do visit their general stores (websites or blogs). much prefer that social networks be viewed as cafes, restaurants and bars along the road. To this environment you will add your own experience, commentary and knowledge.

The Money & Ethics Hits the Fan at Blog World

Marketing Edge

Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs compared to traditional communications means all is coming to a head in discussions at Blog World Expo 10 in [.]. Quick and to the point.

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

Retailers Taking to Facebook One Way or Another

Marketing Edge

Adam Cohen, author of the Thousand Cuts blog, a regular read of mine, led a study of retailers using Facebook pages. For a little background on my perspective on retailers and how they can assemble a comprehensive online strategy, dial back into the archives of the Marketing Edge blog to January 3, 2008 and the potential social media play for REI. All real comments on this blog will result in Provident Partners donating a food item to a Twin Cities charity. Time 14:22. The Classic Question? Or a bit less structure like this page produced by fans of Jeep Wrangler.

Facebook Fad or Future?

Marketing Edge

Time 29:00 The mediocre public launch of Facebook is puzzling enough to me to spend some time reflecting on its implications for the economy in general and marketers specifically in this Marketing Edge podcast recorded on Blog Talk Radio. advertising Blog Post Facebook Uncategorized Facebook Ads Facebook IPO Facebook marketingTime 29:00 The mediocre public launch of Facebook is puzzling enough to me to spend some time reflecting on its implications for the economy in general and marketers specifically in this Marketing. Quick and to the point.

First Step Toward Green Marketing Plan

Marketing Edge

Blog Post Uncategorized Earth Day Eco-friendly marketing Green marketingThe key to green marketing is establishing a foundation for your product and service. Green marketing has emotional connections between your brand and consumer sentiment. When consumers consider. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

McKinsey Consulting is a Media Organization

Marketing Edge

Blog Post marketingYou have to tip your hat when a company preforms brilliantly. My hat goes off to McKinsey & Company, the business consulting firm for being a wonderful thinker’s resource. And yes they also. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Two Reasons This Great Article Sucks

Marketing Edge

Blog Post marketing search sameness SEO SEO TacticsI read this article that appeared in Marketing Profs with mixed emotions, it was terrific because it lays out in clear fashion what the digital world regards as a good resource for a topic. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

3 Reasons Why This Headline Works

Marketing Edge

In fact, I think there are more blogs written about blog headlines than most any other topic about blogs. Tags: marketing blog headlines copy for headline I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. The other countries ahead of us are South Korea, Mexico, and Italy.

Devices, Gadgets, and Drives – SxSW Road Trip 2010

Marketing Edge

Tags: PR blogging marketing

PR 2

Marketers Need Your Digital Habits, Now!

Marketing Edge

advertising Blog Post Facebook mobile technology digital marketing Facebook privacy Google privacy marketingMarketers are a shrewd lot, some have customers in mind, but most have their own hides at the top of the food chain, then their company’s. This is not a criticism. This is the premise upon. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Who Has The Last Laugh on YouTube?

Marketing Edge

Blog Post marketing video Comedians on YouTube comedy YouTubeI read Todd Wasserman’s piece on Mashable about how 4 billion videos a day on consumed on YouTube, but the trend is YouTube viewers don’t hangout as much as TV viewers. Those couch. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

What A Marketing Crock – Improve Your Shopping Experience, Right.

Marketing Edge

Blog Post Facebook marketing mobile retail technology mobile commerce personal shopping science of shoppingI love this piece on measuring consumer’s emotional levels in a retail shopping space or tracking their eye movements on a website. I don’t for a moment believe it’s about. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. No really do you believe retailers will pay millions of dollars on research about consumer behavior to make your [.]

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Blog Post marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsThe one constant included in the majority of them is the importance of content. Now now, everyone and their brother has. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Stop it; this should almost insult your intelligence, if you [.]

2012 Social Media’s Adolescence

Marketing Edge

Blog Post marketing social media social media productivity social media time management social media time suckTime 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Keys to Integrating Content That Motivates Audiences

Marketing Edge

Blog Post Content marketing corporate marketing marketing video Hubspot Integrated Marketing lead generation Pistachio social marketingTime 21:34 The second part of the three part conversation with Laura Fitton aka @pistachio from Hubspot[link] Digital content is the ingredient for all types of digital. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. For example, a video case study can be edited into separate clips that address a focused issue. This clip can be on YouTube, included [.]

Is Patient Blogging Helpful or Harmful

Marketing Edge

I will explore this issue with Dr. Jeff Segal of Medical Justice, the organization that attempts to put context around the patient discussion of their visits with physicians, even if that means limiting patient’s ability to blog about their physician. Tenderich has built a tremendous community about diabetes and through this community’s active blogging is generating shared knowledge to improve diabetes treatment. Join the conversation Should Patients Blog About Doctors live, Friday, May 8 at 1:00PM Central Time on Blog Talk Radio.

Will Advertising Morph Into Something of Greater Value?

Marketing Edge

I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. I’ll just pick up here from that post and subsequent comments. An example is this, interruption - my blog post about toys is paid for by Mattel and is about Mattel. Something I’d label SP (sponsor).

Three, no Four Ways to Drive Blog Traffic

Marketing Edge

Time 13:18. 1) Name drop popular practitioners of business communications and social media, like Shel Holtz , Scott Monty , Geno Church and Maggie Fox , among others. Use the code NCF300. Also all of those smart folks mentioned will be speaking on those topics, (smarmy of me eh?). This is not your typical conference it is a get down to business style conference. Some of the speaker will spend time with individuals addressing their specific agenda. It’s a rare conference where the bar bill is not the highest expense and the list of concrete tactics to consider is long and valuable.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.

PR Pros Does Speaking On Background Work?

Marketing Edge

So you may have an open blogging policy, but only a select few can officially be quoted by the media. What if everyone can blog, can they speak to the media? I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title.