Eloqua Experience 2010
OCTOBER 20, 2010
Eloqua has more information about this in a blog post. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10. Overall.
Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Avinash has great advice for that in his Signs You Are a Great Analyst blog post. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? But that’s for web analysts.
25 Great B2B Content Marketing Articles
AUGUST 11, 2010
Most are blog posts, but I’ve also included some eBooks. While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. So here are the articles: Overview Articles. Joe Pulizzi, What is Content Marketing? Personas. Content Planning.
Great B2B Email Copywriters: Where Are You?
AUGUST 31, 2010
Not just eBooks, blog posts and webinars, but especially email content. Lead Nurturing depends on great content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate. And some of those are exclusively B2C.
Content Methodology: A Best Practices Report
resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.
Sales 2.0: Marketing Automation & Salesforce Chatter
MARCH 8, 2010
In most of my blog posts I try to give practical advice that you can use right away. Today I’m at the Sales 2.0 Conference in San Francisco. write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Chatter and Marketing Automation. Salesforce.com Chatter Screenshot. Be Creative With Alerts.
JULY 12, 2010
Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. Marketing departments at mid-size companies. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Conclusion.
Drip Campaigns: Tips From Marketing Automation Monday
NOVEMBER 16, 2010
Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Database Segmentation. Segmentation came up several times. You need to tailor your drip campaigns to different audiences. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). via progressive profiling), so they could run more targeted campaigns.
Lead Nurturing Checklist for Marketing Automation
APRIL 15, 2010
The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. After you do some digging, you’ll be surprised how much content your organization has access to: sometimes you can even point to 3rd party blog posts. If you want to make a start with Lead Nurturing, what are the right questions to ask? Segmentation. Content.
Content Marketing Playbook: Strategy and Roadmap
you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.
Is Content Marketing the New PR?
OCTOBER 20, 2009
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content. The OLD Situation. The NEW Situation.
What is the ROI of Lead Management?
AUGUST 17, 2009
See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. If you have few opportunities from older leads, your nurturing should be improved. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Similar books, but each with their unique approach and lots of smart advice.
What Lead Nurturing Content to Send When?
AUGUST 24, 2010
The webinar will only cover this briefly, so therefore I’m giving some more details this blog post. It can come in various formats: (blog) articles, whitepapers, webinars, videos, podcasts, and so on. On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage? What Is Lead Nurturing Content?
Process Turns Marketing Automation Into Revenue
OCTOBER 18, 2010
Today I read a blog post about 7 trends that speed up the adoption of marketing automation. However, many organizations have more good content than they realize: check old blog posts, recorded webinars and other valuable content. It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized B2B sales processes. Process First.
Evangelizing a Content Marketing Program
So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.
Social Media & Marketing Automation
AUGUST 26, 2010
They provide sales updates via Salesforce Chatter, an idea I outlined in a blog post earlier this year. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. How useful is this? Social Media ROI.
Upcoming Lead Management Events
JUNE 7, 2010
This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.
5 Ways to Use Social Media in Marketing Automation
FEBRUARY 17, 2010
No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan your company on Facebook, or simply subscribe to your blog’s RSS feed. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation.
Genius Marketing Automation Blog Posts
JANUARY 14, 2010
On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Feel free to provide some feedback in the comments on this blog, or on the Genius.com blog. I’m interested to learn which topics you’d like to hear more about. Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. Lead Management Features. Now What? Lead Scoring.
Definitive Guide to Planning a New Content Initiative
like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.
Demand Generation Blogs Continued
JULY 10, 2009
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended.
Are You Old Enough for Inbound Marketing?
JULY 22, 2009
For me personally: this blog is mainly read by innovators, so I should be safe to use Inbound Marketing as a well-known term. The tech industry is known for inventing new names for existing things, mainly to promote their own company. So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?. Overall Results. What is your take?
Top-10 Marketing Automation Blogs
APRIL 24, 2009
A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. But regardless of the terminology, these are the blogs that I enjoy most :- ). In alphabetical order, these are the blogs that I read most frequently, and that I can heartily recommend.
Inbound Marketing Automation
JUNE 30, 2009
brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. wrote more about this and about Lead Management on the Genius.com blog. Or is it better to keep those tools separate?
Study: How Much of Your Content Marketing Is Effective?
For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.
LeadSloth Marketing Automation Blog – Survey Results
SEPTEMBER 24, 2009
LeadSloth Marketing Automation Blog – Survey Results. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. As it goes with surveys, it took some effort to get people to fill it out. But this week it reached critical mass, so I was able to draw some interesting conclusions. The Most Requested Topics. The top 6 topics mentioned in the survey were: Metrics & ROI. Marketing Automation Best Practices. Lead Nurturing / Drip campaigns. Landing Pages & Forms. Social Media. Multi-channel Campaigns (not for everyone). Opinion pieces.
Review of FormAssembly Form Builder
APRIL 15, 2009
On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. You can simply add form fields to the form, position or group them, and get a live preview. Advanced Features. Submission of the Form.
Top-10 Demand Generation Vendor Blogs
APRIL 29, 2009
In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog. For Eloqua I’m following two blogs. really like their CTO Steve Woods’ blog: Digital Body Language. Genius.com B2B Marketing for Faster Sales Blog.
Why I’ve Joined Marketo
DECEMBER 14, 2010
Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. On this blog I write about this, trying to generate discussion, share ideas, and – in the process – learn a lot myself. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills. will still be blogging at LeadSloth.com and I will continue to help organize Marketing Automation Mondays. Therefore, I won’t blog about vendors and products. However, I found that being an independent consultant has its challenges.
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.
Interview about Marketing Automation on the Genius blog
JUNE 11, 2009
Parker Trewin at Genius just posted an interview with me on the Genius blog. It gives some background on the name ‘LeadSloth’ and my plans for the future. We also discuss some trends in the Marketing Automation space.
MarketingSherpa B2B Marketing Summit
AUGUST 23, 2010
Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. San Francisco: October 4-5 / Boston: October 25-26. Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. What is nice about this summit is that most speakers are marketing practitioners, not vendors. Also, MarketingSherpa team members like Brian Carroll and Sergio Balegno are known for their excellent presentations. DIY Lead Scoring – Melissa Centrella from Virgin HealthMiles. That makes $995.
Social Media for B2B Lead Generation
JULY 16, 2009
decided to limit myself to Blogging, LinkedIn and Twitter. could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation. Just some excerpts from the post: “Always include a clear call to action at the bottom of older blog posts (…) this call to action does magic for lead generation. Tags: Social Media Monitoring b2b lead generation blogging digital papercuts jame-ane ervin jeffrey l cohen LeadSloth linkedin social media twitter Webinars She got a 400% increase in leads!
What Should LeadSloth Write About?
SEPTEMBER 8, 2009
I’ve been writing this blog for a while now, but I’ve never explicitly asked for your input. The topics have been diverse, and I’d like to focus a little more on what you would like to read about. So So please tell me about your preferences! Can you please fill out this questionnaire? If you have any questions, please let me know (jep on leadsloth dot com). Loading… Tags: Uncategorized LeadSloth survey
B2B Marketing Trends for 2016
marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories: Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.
Measure Your ROI on Social Media Leads
AUGUST 4, 2009
Disclosure: I am a guest blogger on the MarketingGenius blog. On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that? , and Marketo wrote a post on an alternative way to create tracking links. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! Lead Source Measurement Needs Improvement. Tracking where a visitor comes from is not a new technique. You can’t see data on individual users.