It's All About Revenue

Trending Sources

Top 10 Modern Marketing Blog Posts of 2016

It's All About Revenue

As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. As we focus most of the content on the blog at the top of the funnel, without a heavy dose of product information, it is instructive to analyze why this post out-performed all others. The mission of our blog is to help Modern Marketers do their jobs better.

How Data Will Change Marketing in 2017

It's All About Revenue

We've already started this with our own blog , we have monthly meetings to go over our top posts and push them hard. Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

It's All About Revenue

Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Specifically the MQL, or marketing-qualified leads. This is often an eye-opening experience.

47 Things To Make You a Better Marketer Over the Holidays

It's All About Revenue

So without further adieu, I give you 47 Things To Make You a Better Marketer Over the Holidays : Write a blog post explaining what an ugly sweater and data driven marketing have in common. This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. Not us. Tell no one. And listen. Go skiing.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

100 Things You Are Doing Wrong on Social Media

It's All About Revenue

You are not blogging regularly enough. You are blogging about your products too often. You are not answering your prospects' common questions on your blog. You are not trying to solve prospects' and customers' business problems on your blog. You have not a established a company voice that comes through on your blog. You are tweeting press releases. 2.

How to Decide What Marketing Metrics to Track and Report

It's All About Revenue

Focus on what is important to your company, and not what some blog post says. The same is true for blog page views and visitors. If you are trying to drive leads, but they are not happening from your blog, try to figure out why that is. Yesterday I was at a marketing event and the topic of metrics came up. The initial question was how do you know what metrics to track.

Report 129

How Organizations are Leveraging Content Across the Buyer Journey

It's All About Revenue

Sending your end user (regardless of where they’re at in the buyer journey) to a non-contextual, generic blog or resource center won’t help them find the information they need to move further down the funnel, and it certainly won’t compel them to continue their content journey. In fact, content is the lifeblood of your entire organization. What do I mean by this? And doing.

Here's Why Only 1 in 3 CMOs Comes from Marketing

It's All About Revenue

Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

Domain 139

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

How to Find Hidden Treasures That Will Invigorate Your Content Marketing

It's All About Revenue

Customers searching back in time on your blog may walk away thinking you are an expert on being inaccurate or a master flip-flopper. With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we all are more than eager to take a break! Content Marketing

4 Ways to Battle the Content Marketing Paradox

It's All About Revenue

However, it’s easy to assume that just because your blog post or white paper contains a great chart or infographic, audiences will start sharing away. Static content, such as white papers, blog posts, and even product catalogs are the perfect source for interactive content. As Americans become increasingly glued to more and more devices, spending 5.6 Content Marketing

10 Surprising Statistics About Marketing Technology

It's All About Revenue

This blog explores the figures. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures. Nor should we. That is nearly two-thirds of those investing in marketing technology. It gets worse.

8 Common Ways Most Content Marketers Fail

It's All About Revenue

Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Visitors can easily switch from a video to a blog post without ever leaving one domain. 2. Marketers are pretty resourceful.

Is Marketing the new Sales?

It's All About Revenue

Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. But all that’s easy said.

Sales 129

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

It's All About Revenue

Step 2: Write a guest blog post on a site frequented by the target audience. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. Enter cross-channel marketing automation.

5 Ways Video will Transform Digital Marketing in 2016

It's All About Revenue

Video blogs. 8. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Now that marketers are getting comfortable with video as a content medium for both brand and demand, the real fun begins.

Video 118

New Gartner Report: Build Your Digital Marketing Hub

It's All About Revenue

The concept of a digital marketing hub is very compelling, and we’ll be following this topic throughout the year on the modern marketing blog, so stay tuned. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

6 Social Media Publishing Best Practices

It's All About Revenue

Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time." One Size Does Not Fit All.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

It's All About Revenue

Creative content can manifest in blogs, infographics, white papers and SlideShares and more. By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates. Data driven marketing and automation are no exceptions.

Best Practices For Social Media Publishing

It's All About Revenue

Your website and blog should be optimized for mobile, but make sure your share buttons are too. Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Every minute of every day: 2,430,555 Instagram posts are liked. Period.

The Rise of the Unread: How to Avoid the Burial of Your Content

It's All About Revenue

Your​ ​content, yes​ ​that​ ​blog​ ​post​ ​you​ ​spent​ ​hours​ ​crafting​ ​(and​ ​even​ ​more hours​ ​getting​ ​signed​ ​off)​ ​is​ ​already​ ​buried​ ​under​ ​piles​ ​and​ ​piles​ ​of​ ​unread.​ The​ ​Unread​ ​(content)​ ​has​ ​risen​ ​and​ ​is​ ​stalking​ ​the​ ​internet. Everyone​ ​in​ ​the organisation​ ​needs​ ​to​ ​get​ ​on​ ​the​ ​content​ ​bandwagon. More​ ​on​ ​that​ ​later.

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

It's All About Revenue

Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An easy-to-grasp guide introducing 12 great ideas for content that isn’t blog-shaped. Particularly if that message is being presented in the standard blog format - SEO optimised for sure, but is it engaging and different from any other content?

How To Excel at Four Primary Types of Social Media Content

It's All About Revenue

Guest blogging is the most well-known technique, but you could also arrange a video collaboration or even an Instagram takeover. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 million pieces of content shared on Facebook.

Video 82

3 Features Content Marketing Technology Needs to Provide

It's All About Revenue

What day a particular blog post is running is just part of the picture. By now you probably have heard the phrase "it's not big data, it's the right data." " Of course that simply means that while there is a wealth of data out there for marketers to use, it's knowing which data to use AKA the right data to achieve optimal efficiencies and ultimate success.

4 Examples of Content Curation Done Right

It's All About Revenue

The organization began publishing a blog but quickly found that staff members did not have the ability to continually produce high quality content. The curation program increased the exposure of blog posts while also reducing demands for producing in-house content. In fact in 2014, CNBC listed at as the #1 most overused word of the year. Verne Global data center. Content Marketing

Is Data the New Marketing?

It's All About Revenue

Like searching, reading blogs, product comparison, loan calculators, etc. I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. More and more enterprises start to wonder why and if they miss a boat? Let’s say your company has a 10% market share. Data Management Marketing Cloud

Intent 118

5 Ways Your B2B Marketing Automation is Failing

It's All About Revenue

Someone who downloads a white paper, watches a webinar, and signs up for a free demo would likely score higher than another individual who only reads a blog post. 4. Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. Five-seven percent said it was quite beneficial, while 26% saw limited to no benefit. Marketing Automation

The State of Content Marketing 2014 [Infographic]

It's All About Revenue

Data points include trends in blogging, production, sharing, and measurement strategies. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. Enjoy! Looking for more?

Eloqua 143

10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

It's All About Revenue

No, this is not the same thing as sharing a link via LinkedIn and yes, I had someone ask that me not all that long ago. I'm talking about taking full advantage of the blogging platform that LinkedIn provides to everyone. Of the 1,034 marketing leaders in the U.S. The CMO-CIO relationship is getting serious. Let's break down two of these in further detail. The CMO-CIO Relationship.

B2C 120

CMOs Face a Major Dilemma [Infographic]

It's All About Revenue

CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. Moreover, the marketing ecosystem has grown rapidly.

Eloqua 147

Does Your Marketing Department Need A Data Scientist? And Other Data News

It's All About Revenue

Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. The topics will include but not be limited to: Mobile marketing. Social media marketing. Cross-channel marketing. Content marketing. Marketing automation.

5 Tips For CMOs To Keep Their Creative Teams Humming

It's All About Revenue

Creatives involved in content strategy need to be regularly informed of the latest developments in copywriting, SEM/SEO, UX, blogging and social media marketing. The best advice is to have your content strategy team follow the best relevant blogs, including Kissmetrics and Moz. Moreover, great insight and resources can be acquired by certain blogs such as PR Daily and the Cision blog.

New Gmail Changes Reinforce Engagement Importance

It's All About Revenue

Here’s what Gmail says in their blog about the intent of the block button: “Sometimes you get mail from someone who’s really disruptive. Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The second change is new and potentially much more disruptive. quick refresher on the list-unsubscribe process.

Data In. Data Out. The Secret to Data Driven Marketing

It's All About Revenue

Now this is not really a blog post about the workings of inter-office politics, but I do suggest that you find out who is responsible for the source that the data is in and then you educate them on why you need it.

. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” So let's start with "data in."

SMS 83

Seven Ugly Truths About Content Marketing

It's All About Revenue

Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. What your expert think is “cool” maybe better position for a blog, but not much else that takes more resources and time to write.

5 Tips For Improving Your Social Media ROI

It's All About Revenue

Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. So just how do we measure what we’re doing on social?

Ultimate Marketing Automation Statistics and More Marketing Automation News

It's All About Revenue

And while it might seem like a lazy blog post that connects Star Wars to marketing automation, this is actually about a real example. Read the full story on the Modern Marketing Blog. The term " marketing automation " is very much in vogue today among marketers the world over. So with that I give you this week's Friday Five : Marketing Automation. Marketing Automation

5 Ways to Create More Content Today

It's All About Revenue

For most folks, this results in hundreds of blog posts from “content” that was happening every single day. After reading a blog post about this technique, he sat down and came up with 70 questions in less than an hour. Assuming that Des and team answer one question per week on their blog, that gives them fresh, relevant content for almost a year and a half. Now go!