The Blog Tree. There have been a few versions of the Blog Tree, but the original still stands the test of time. The Blog Tree highlights the roots and connection between business bloggers of all stripes. Subscribe to our blog and be the first to see them. 11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. The Content Grid V2. MORE >>

by Andrew Moravick | Tweet this I sat in on a live session of #blogchat at the MarketingProfs B2B Forum not too long ago and a provocative question was asked of the group – “are you blogging to tell a story or are you blogging to sell a service?” Succesful B2B blogs wrap valuable information in a format that actually connects with the target reader. Make the blog post breathe : Dull B2B blogs are dull because they lack life – there’s no change from one moment to another. The flow of a well-written B2B blog is no different. And as for the end…. MORE >>

Social media and blogs have commingled corporate branding and personal branding in an unprecedented fashion. The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. It’s our attempt to spice up the stodgy principles of marketing. Personality. Marketing today is extremely personal. MORE >>

These assets have helped us attract new visitors to our blog and new names in our databases. by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world. After all, it’s a tall order. But the release of this infographic is emblematic of another change — albeit a smaller, more nuanced change. It heralds a refined approach to content marketing. MORE >>

Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this You know the old lines and adages. Marketing is a dark art.” I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world. It’s always been the marketer’s job to stir the soul, win the heart, or at the very least relate convince people to buy. As technology has advanced, the industry has turned its eye towards more precise ways of measuring performance and engagement. Science is the new buzzword. MORE >>