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5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

It's All About Revenue

One eBook could become: 2-5 blog posts. 30-page whitepaper, or a collection of blog posts don’t usually cover it for this particular purpose. The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consideration stage. Decision stage.

Marketing Automation is More Than a Fancy Email Machine

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Not only can you track email activity, but you see when your contacts interact with your blog, website, and other content. Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. This makes good sense.

Why Cross Channel Marketing Needs To Be Visual

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Source: Brand USA Blog. Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different touch points, built out a sequence of messages, and you know what type of action you want your audience to take as a result. Would you be able to do it?

47 Things To Make You a Better Marketer Over the Holidays

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So without further adieu, I give you 47 Things To Make You a Better Marketer Over the Holidays : Write a blog post explaining what an ugly sweater and data driven marketing have in common. This time of year means many things to many people, of course. From conjuring up childhood memories to making to new memories with family and friends and so on. Not us. Tell no one. And listen. Go skiing.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Any campaign, email, webinar, social post, blog or website should be a part of a larger, integrated marketing effort. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Generalists trump specialists.

4 Ways to Battle the Content Marketing Paradox

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However, it’s easy to assume that just because your blog post or white paper contains a great chart or infographic, audiences will start sharing away. Static content, such as white papers, blog posts, and even product catalogs are the perfect source for interactive content. As Americans become increasingly glued to more and more devices, spending 5.6 Content Marketing

8 Common Ways Most Content Marketers Fail

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Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks. The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Visitors can easily switch from a video to a blog post without ever leaving one domain. 2. Marketers are pretty resourceful.

10 Surprising Statistics About Marketing Technology

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This blog explores the figures. With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures. Nor should we. That is nearly two-thirds of those investing in marketing technology. It gets worse.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Best Practices For Social Media Publishing

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Every minute of every day: 2,430,555 Instagram posts are liked. Period.

6 Social Media Publishing Best Practices

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Your website and blog should be optimized for mobile, but make sure your share buttons are too. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time." One Size Does Not Fit All.

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

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Step 2: Write a guest blog post on a site frequented by the target audience. Being a cross-channel marketing mogul is a lot like being an air-traffic controller. If you manage all your moving parts well, your audience will relax and enjoy the ride. But, if you phone in your strategy, you just might sustain a serious loss of prospects and customers. Enter cross-channel marketing automation.

Is Marketing the new Sales?

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Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. But all that’s easy said.

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5 Ways Video will Transform Digital Marketing in 2016

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Video blogs. 8. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Now that marketers are getting comfortable with video as a content medium for both brand and demand, the real fun begins.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

The Rise of the Unread: How to Avoid the Burial of Your Content

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Your​ ​content, yes​ ​that​ ​blog​ ​post​ ​you​ ​spent​ ​hours​ ​crafting​ ​(and​ ​even​ ​more hours​ ​getting​ ​signed​ ​off)​ ​is​ ​already​ ​buried​ ​under​ ​piles​ ​and​ ​piles​ ​of​ ​unread.​ The​ ​Unread​ ​(content)​ ​has​ ​risen​ ​and​ ​is​ ​stalking​ ​the​ ​internet. Everyone​ ​in​ ​the organisation​ ​needs​ ​to​ ​get​ ​on​ ​the​ ​content​ ​bandwagon. More​ ​on​ ​that​ ​later.

New Gartner Report: Build Your Digital Marketing Hub

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The concept of a digital marketing hub is very compelling, and we’ll be following this topic throughout the year on the modern marketing blog, so stay tuned. Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. Connected Data. Actionable Audience Profile. You can connect all the data in the world, but to make it useful, it needs to be actionable.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

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Creative content can manifest in blogs, infographics, white papers and SlideShares and more. By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates. Data driven marketing and automation are no exceptions.

How To Excel at Four Primary Types of Social Media Content

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Guest blogging is the most well-known technique, but you could also arrange a video collaboration or even an Instagram takeover. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 million pieces of content shared on Facebook.

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4 Examples of Content Curation Done Right

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The organization began publishing a blog but quickly found that staff members did not have the ability to continually produce high quality content. The curation program increased the exposure of blog posts while also reducing demands for producing in-house content. In fact in 2014, CNBC listed at as the #1 most overused word of the year. Verne Global data center. Content Marketing

3 Features Content Marketing Technology Needs to Provide

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What day a particular blog post is running is just part of the picture. By now you probably have heard the phrase "it's not big data, it's the right data." " Of course that simply means that while there is a wealth of data out there for marketers to use, it's knowing which data to use AKA the right data to achieve optimal efficiencies and ultimate success.

5 Ways Your B2B Marketing Automation is Failing

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Someone who downloads a white paper, watches a webinar, and signs up for a free demo would likely score higher than another individual who only reads a blog post. 4. Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. Five-seven percent said it was quite beneficial, while 26% saw limited to no benefit. Marketing Automation

12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)

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Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An easy-to-grasp guide introducing 12 great ideas for content that isn’t blog-shaped. Particularly if that message is being presented in the standard blog format - SEO optimised for sure, but is it engaging and different from any other content?

5 Tips For CMOs To Keep Their Creative Teams Humming

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Creatives involved in content strategy need to be regularly informed of the latest developments in copywriting, SEM/SEO, UX, blogging and social media marketing. The best advice is to have your content strategy team follow the best relevant blogs, including Kissmetrics and Moz. Moreover, great insight and resources can be acquired by certain blogs such as PR Daily and the Cision blog.

Is Data the New Marketing?

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Like searching, reading blogs, product comparison, loan calculators, etc. I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. More and more enterprises start to wonder why and if they miss a boat? Let’s say your company has a 10% market share. Data Management Marketing Cloud

Data In. Data Out. The Secret to Data Driven Marketing

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Now this is not really a blog post about the workings of inter-office politics, but I do suggest that you find out who is responsible for the source that the data is in and then you educate them on why you need it.

. You've likely heard the old one-two punch from the digital marketer: "It's as easy as data in and data out.” So let's start with "data in."

The State of Content Marketing 2014 [Infographic]

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Data points include trends in blogging, production, sharing, and measurement strategies. The State of Content Marketing 2014 [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this Last week we launched the Oracle Eloqua Community report:  The State of Content Marketing 2014. Enjoy! Looking for more?

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Does Your Marketing Department Need A Data Scientist? And Other Data News

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Today we present a new feature on the Modern Marketing Blog: The Friday Five. Each and every Friday we'll curate five relevant and recent articles on one specific topic and present them here for your viewing pleasure. The topics will include but not be limited to: Mobile marketing. Social media marketing. Cross-channel marketing. Content marketing. Marketing automation.

10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

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No, this is not the same thing as sharing a link via LinkedIn and yes, I had someone ask that me not all that long ago. I'm talking about taking full advantage of the blogging platform that LinkedIn provides to everyone. Of the 1,034 marketing leaders in the U.S. The CMO-CIO relationship is getting serious. Let's break down two of these in further detail. The CMO-CIO Relationship.

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New Gmail Changes Reinforce Engagement Importance

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Here’s what Gmail says in their blog about the intent of the block button: “Sometimes you get mail from someone who’s really disruptive. Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The second change is new and potentially much more disruptive. quick refresher on the list-unsubscribe process.

CMOs Face a Major Dilemma [Infographic]

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CMOs Face a Major Dilemma [Infographic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. Moreover, the marketing ecosystem has grown rapidly.

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Seven Ugly Truths About Content Marketing

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Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. What your expert think is “cool” maybe better position for a blog, but not much else that takes more resources and time to write.

Ultimate Marketing Automation Statistics and More Marketing Automation News

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And while it might seem like a lazy blog post that connects Star Wars to marketing automation, this is actually about a real example. Read the full story on the Modern Marketing Blog. The term " marketing automation " is very much in vogue today among marketers the world over. So with that I give you this week's Friday Five : Marketing Automation. Marketing Automation

B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

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One may be happy to read blog posts that talk at a high level about the problem. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier. Let’s step back a minute and ask a key question, “Why is lead nurturing so important?”

5 Tips For Improving Your Social Media ROI

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Tips For Improving Your Social Media ROI is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. So just how do we measure what we’re doing on social?

10 Marketing Automation Lessons from Bad Stock Photos

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gave myself a challenge for this blog post just to prove that point. And not just on your own blog, but on everyone's blog. When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. No matter how long you have been doing it, there are always new lessons to learn. Some made me laugh out loud.

5 Ways to Create More Content Today

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For most folks, this results in hundreds of blog posts from “content” that was happening every single day. After reading a blog post about this technique, he sat down and came up with 70 questions in less than an hour. Assuming that Des and team answer one question per week on their blog, that gives them fresh, relevant content for almost a year and a half. Now go!

B2B Blogging and Video Takes Off

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But according to a survey released this week, it might have been the year of the blog. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy. B2b marketers are also feeling more confident about the effectiveness of blogs and videos.

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Content Marketing Strategy: How to Create Cross-Team Alignment

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Demand gen may know that the content team is blogging about X topic, but they're more focused on lead generation for a different customer segment. When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Planning.