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Nobody reading your blog? 10 reasons to persist!

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If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy  Born to Blog , the number one book on blogging in the world. The post Nobody reading your blog? The post Nobody reading your blog?

What is the future of blogging?

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It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

Study says sedentary activities like blogging block impact of exercise

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funny observation, but I need to make a serious point today about blogging (and other sedentary knowledge worker activities) and how we all need to be aware of new research that indicates how hours of sitting may actually block the positive impact of exercise. The blogging sickness. I’m an active person. blogging Personal mark schaeferHow about you?

The 10 best big company blogs in the world

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There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today?

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B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Five simple ideas to cut your blogging time in half

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I stumbled around and fumbled around for a long time when I started this blog. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! Without question, my biggest obstacle to consistent blogging was time. In fact, you can cut your blogging time in half! 1. You have a great blog post.

What is the purpose of a blog post today?

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If this sounds familiar to you, it should … I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” What is a blog post any more? While my latest ideas usually start on my blog, there is no telling where they might end up next. Posts for LinkedIn.

How to differentiate your blog based on the time you can put into it

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Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Blogging takes a lot of work. Your blogging output. How much time can you devote to blogging? Essentially he is spending his precious blogging time in a way that saves you time. All the time.

The lost blogging monarchy, the defeat of links, and the war on social media

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Derackshan is credited with starting the blogging revolution in Iran and is called the father of Persian blogging. At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

10 simple tweaks to generate more sales through blogs

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We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Here are 10 ideas to optimize sales through blogs. And Have ads for your products.

Why the economics of blogging are diminishing

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By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.

What would I do if I were starting my blog from scratch?

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If you are just building a blog from scratch, here are the foundational steps I would take to do it. 1. Maybe you won’t discover your niche until you have blogged for six months, or a year. Maybe you will discover your niche based on an insight from a blog comment, maybe your niche will shift over time. My blog is different than it was six months ago. So I changed it.

How to get off your ass and start blogging

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“I don’t have time to blog.” ” There is a lot of competition out there and establishing a blog may not be as easy as it once was, but for many businesses it is still an important part of a content strategy. Let’s take each of these problems and address them one by one. 1. I don’t have time to blog. You KNOW blogging works. Get help.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Lessons learned while deleting 274 blog posts

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After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. It was fun to go back and figure out who left the first of 65,000 comments on this blog. Since those early days I have had more than 65,000 comments on the blog.

Case study: Re-building a blog from the ground up

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brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course!  G. David Dodd is permitting me to dissect his blog B2B Marketing Directions and provide recommendations that I think will probably help a lot of people and dramatically improve David’s content marketing opportunities. Here we go. Layout.

How do I find time to create content? 25 Ideas!

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For your cooking blog, create a new post noting the original post and writer, list the five ideas, and then add two more ideas of your own. Why not invite some of your trusted friends to submit a a guest blog post, a video for your channel, or a “takeover” of your Instagram or Snapchat account? Transcribe a podcast to create a blog post. Focus. ABC (Always Be Creating).

What is the ideal blogging frequency for your business?

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Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the stage about blogging as a business imperative in general. What is the ideal blogging frequency?

In case you missed it, the best marketing posts of 2016

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How many people read an individual blog post? In any event, even the biggest fans of the blog miss a lot of the best ideas every year. Whether you have been reading for years or you’ve just discovered {grow}, thank you SO MUCH for reading my blog! By Mark Schaefer. really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? That’s OK.

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Looking for a job? Here are 8 reasons you need to blog

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Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. In a blog, you can SHOW them. Blog about current events in your industry, your view on trends and developments and demonstrate your areas of expertise. What do you think?

The greatest content marketing case study in history

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First I have to explain that this case study was featured on a General Electric blog that is now defunct and I can no longer find a link or the original article. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. even asked GE for help but they could not locate the story either.

An inspirational blogging lesson from Keith Urban

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I would like to tell you the tale of two famous performers and how one of them changed my perspective on business and blogging forever. A few months ago I was fortunate enough to attend two concerts in one week. The struggle in today’s hyper-sensitive world The 10 best big company blogs in the world 5 Proven tips to help with your blogging confidence.

7 Ways Blogging Makes You a Better Leader

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I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. This is why blogging and leadership go hand-in-hand: 1. There have been many times I have had an “a-ha” moment when writing a blog post. Very few corporate leaders blog.

10 Maxims of Successful Blogging

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I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Write a blog post that only you could write. 2. Negative blog posts are like seeing a car wreck.

Content shock re-visited, the content marketing myths and realities

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Content marketing is not just about creating a great blog post or video. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. In any event, the cost of producing this content is going to go up, up, up.

Learn to create effective content by putting it through the RITE test

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It doesn’t matter how well you execute if your strategy is wrong in the first place” … which became a great blog post. brought my interest in sports and an everyday observation into the blog and made it a teachable moment. I’ve used inspirations from history, art, travel, literature and other areas of interest to enliven my blog posts, but they are relevant to my core topic.

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Does blogging still matter in 2014?

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Five years ago, I wrote my first blog post. I was all — yay, a digital crusader entering the exciting realm of the blogosphere. When I feel productive, I blog every other month. Yeah, you heard that right — I think a graveyard probably has more going on than my blog. Interaction — Does blogging matter? Does blogging matter to you? Are you ready?

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Four profound marketing megatrends for 2016 and beyond

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Computers have created rap lyrics, poetry and yes, even blog posts, that are indistinguishable from human content. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Overcoming Information density. If you are only focusing on producing content, you’re already behind. Robo content. Learn.

I love big blogs and I cannot lie.

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Finally, here is a list of my five most popular blog posts from the past two years and the word count: Content Shock (2,188 words). We like big blogs. finished a long blog post!”) The weird economics of blogging. The average blog post now takes 3 hours 16 minutes to write. That’s a 26% increase from last year.   And   twice as many bloggers now spend six hours or more creating a single blog post. The post I love big blogs and I cannot lie. By Mark Schaefer. In fact, I have an alternate theory. Millennials love books. 1,082 words).

5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

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How to become an influencer (even if you’re a little guy!)

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My new venture @shortofheight is a personal brand built through Instagram and my blog. Today, the blog has hundreds of new readers each day and my Instagram account has grown to more than 57,000 followers. This is exactly what I had done when I started blogging. You can leave comments on blogs, guest post on other influencer’s blogs, post on medium.com and more. 6.

8 ways blog writing is unique

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There are many great writers who have unsuccessful blogs. Here are eight ways that blog writing differs from how you might write in school or at work. 1) Headlines matter. A lot. Nobody is going to sit by the fireplace with a glass of wine and relax with a good blog post. Blog readers are SKIMMERS. That does not work on blogs. Here’s why. Descriptive. Right?

Content marketing strategy: Start with questions, end with insights

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If you’re in a niche without much competition, an easy way to begin creating content is brainstorming every question you can dream of related to your sustainable interest, and then publishing the answers through a blog, video, or podcast. If I wrote a blog post to answer that question, I would only be contributing to the noise! By Mark Schaefer. Here’s a trick to get you going.

Case study: Small business content marketing success

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In 2012 I saw a video of Marcus Sheridan talking about the concept of blogging as a way to simply answer customer questions. Up Up until that point, my first attempts at blogging had mainly been about customer reviews, telling people what events we were attending, and general announcements about how great we were. When I committed to blogging three times per week, I didn’t stop.

The economics behind Copyblogger’s decision to end blog comments

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The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Anybody can do anything they want on their blog if it makes good business sense. Her explanation: 1) The blog-related conversations are also taking place on other forums like LinkedIn and Google+. They really didn’t say. And spam?

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The Anti-Blog Post to Writing Better Blog Posts.

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I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. They read Seth Godin, a bit of Brogan, maybe a bit Gary V for the attitude, mash it all together and slam out another samey samey blog post. Frizzzzzle. Right?

10 Maxims of Successful Blogging: Infographic Edition

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My post on the 10 Maxims of Successful Blogging has become one of the most popular on the {grow} blog and really summarizes the advice I give bloggers the most often. Feel free to share it or embed it on your own blog. Schaefer Mark, these are great guidelines for blogging. Feel free to share it or embed it on your own blog. This was designed by Sarah Mason.

How to turn social media connections into an actionable audience

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On a personal note, I’ve had my blog posts tweeted by Alyssa and other Twitterati, and while it definitely sends a short-term spike in page views, it has never resulted in any measurable difference in new blog subscribers or any other meaningful metric. By Mark Schaefer. It doesn’t. Most of the time, your social media connections begin as “weak relational links.”