In one post, he shows you a 10-step prioritized plan to improve the SEO for your blog without spending a lot of time or money. When trying to promote your blog, search engines can be a powerful way to bring you new, relevant readers and subscribers. sitewide keyword strategy helps you determine the emphasis of your blog. Often, these are the same as the blog post titles themselves. For most blogs, internal links are a good way for people and search engines to understand your subject matter and get access to older content. Difficulty – 2. Priority – 10. MORE >>

So, how can one even try to predict how content marketing, in this case blog writing, will look in the future ? Six possible futures of the blog post in 2020: 1) High-end, low-end blogging styles. believe the normal 500 – 1000 word blog posts will enter oblivion because content will serve one of the two emerging reader camps: Snippet readers –  According to FastCompany , Facebook updates make for the most memorable writing. Strange, Mini-blog posts that can be consumed like fast food, not rich in nutrition, but they give you the essentials. MORE >>

If you have a company blog, you’re probably dying to drum up a few comments that can lead to a community. Gini Dietrich revved up an interesting debate last week with her examination of blog commenting strategies  but I think some important points were missed and I’d like to add my voice to the discussion. Gini identified three blog comment “camps” … No one comments. There are widely-read blogs in all categories. Her position, and I agree, is that it’s your blog and you can do anything you want with it. It’s a gift. MORE >>

I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. For both of us, blogging had changed our lives in some unexpected ways. To provide some balance to the discussion, I thought I would feature some of the benefits that we don’t often talk about on our blog posts: Blogging heals. discovered that both Jeff and I had started to blog at the same time following tragedies in our lives. MORE >>

Mark Schaefer on Blogging. Company blogs suck.  But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology.  Highlights include: A few stats on blogs. Ten reasons to blog, even if nobody reads it. New directions in corporate blogging. Ten super huge ideas to make your blog less sucky. In addition to blogging, some of my favorite speaking topics include: Social media strategy executive overviews. Business blogging. Let’s face it.  They just do, at least most of the time. MORE >>