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What is the future of blogging?

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It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

The lost blogging monarchy, the defeat of links, and the war on social media

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Derackshan is credited with starting the blogging revolution in Iran and is called the father of Persian blogging. At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested.

Lessons learned while deleting 274 blog posts

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After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. It was fun to go back and figure out who left the first of 65,000 comments on this blog. Since those early days I have had more than 65,000 comments on the blog.

Five simple ideas to cut your blogging time in half

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I stumbled around and fumbled around for a long time when I started this blog. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! Without question, my biggest obstacle to consistent blogging was time. In fact, you can cut your blogging time in half! 1. You have a great blog post.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

How to differentiate your blog based on the time you can put into it

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Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Blogging takes a lot of work. Your blogging output. How much time can you devote to blogging? Essentially he is spending his precious blogging time in a way that saves you time. All the time.

Nobody reading your blog? 10 reasons to persist!

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If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy  Born to Blog , the number one book on blogging in the world. The post Nobody reading your blog? The post Nobody reading your blog?

What is the purpose of a blog post today?

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If this sounds familiar to you, it should … I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” What is a blog post any more? While my latest ideas usually start on my blog, there is no telling where they might end up next. Posts for LinkedIn.

How to turn social media connections into an actionable audience

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On a personal note, I’ve had my blog posts tweeted by Alyssa and other Twitterati, and while it definitely sends a short-term spike in page views, it has never resulted in any measurable difference in new blog subscribers or any other meaningful metric. By Mark Schaefer. It doesn’t. Most of the time, your social media connections begin as “weak relational links.”

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

The 10 best big company blogs in the world

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There seems to be a lot of noise about the “death of the company blog.” ” In a world with so many shiny balls to chase like Snapchat and Instagram, are blogs still vibrant? Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today?

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Looking for a job? Here are 8 reasons you need to blog

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Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. In a blog, you can SHOW them. Blog about current events in your industry, your view on trends and developments and demonstrate your areas of expertise. What do you think?

Why the economics of blogging are diminishing

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By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.

Emoji marketing? You better believe it!

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This post originally appeared on the Affinio blog and is used with their permission.  By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. as the word of the year. or does the

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

How to get off your ass and start blogging

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“I don’t have time to blog.” ” There is a lot of competition out there and establishing a blog may not be as easy as it once was, but for many businesses it is still an important part of a content strategy. Let’s take each of these problems and address them one by one. 1. I don’t have time to blog. You KNOW blogging works. Get help.

What would I do if I were starting my blog from scratch?

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If you are just building a blog from scratch, here are the foundational steps I would take to do it. 1. Maybe you won’t discover your niche until you have blogged for six months, or a year. Maybe you will discover your niche based on an insight from a blog comment, maybe your niche will shift over time. My blog is different than it was six months ago. So I changed it.

10 simple tweaks to generate more sales through blogs

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We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Here are 10 ideas to optimize sales through blogs. And Have ads for your products.

Batman, Pokemon, and an essential lesson from the heart of marketing

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Nintendo didn’t build the Pokémon brand through blog posts, affiliate ads, and infographics. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. dwelled in a cardboard Bat Cave. How did this happen? Building trust not traffic.

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Definitive Guide to Planning a New Content Initiative

like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.

An inspirational blogging lesson from Keith Urban

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I would like to tell you the tale of two famous performers and how one of them changed my perspective on business and blogging forever. A few months ago I was fortunate enough to attend two concerts in one week. The struggle in today’s hyper-sensitive world The 10 best big company blogs in the world 5 Proven tips to help with your blogging confidence.

Case study: Re-building a blog from the ground up

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brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course!  G. David Dodd is permitting me to dissect his blog B2B Marketing Directions and provide recommendations that I think will probably help a lot of people and dramatically improve David’s content marketing opportunities. Here we go. Layout.

Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. It went something like this: Mark, I’ve been reading your blog for three years now. The folks from Adidas didn’t opt in to anything (except the blog subscription I suppose). ” I asked.

What is the ideal blogging frequency for your business?

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Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the stage about blogging as a business imperative in general. What is the ideal blogging frequency?

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Four profound marketing megatrends for 2016 and beyond

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Computers have created rap lyrics, poetry and yes, even blog posts, that are indistinguishable from human content. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Overcoming Information density. If you are only focusing on producing content, you’re already behind. Robo content. Learn.

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10 Maxims of Successful Blogging

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I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Write a blog post that only you could write. 2. Negative blog posts are like seeing a car wreck.

7 Ways Blogging Makes You a Better Leader

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I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. This is why blogging and leadership go hand-in-hand: 1. There have been many times I have had an “a-ha” moment when writing a blog post. Very few corporate leaders blog.

25 High-impact blog posts from 2015

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My observation about the changing economics of content continues to rattle the web, showing up in speeches, books, conferences and more than 1,000 blog post commentaries. 2. The 10 best company blogs in the world. couple people told me they thought this was the best blog post they had read all year. ” What is the purpose of a blog post today? Content Shock.

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

5 Reasons most content marketing is FAR behind where it needs to be

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As I listened to example after example of creative story delivery, I thought of the recent conversations I’ve had with major companies still debating whether they should have a blog or not. They may not visit a blog, website, or long-form content at that time of day but they may scan tweets and headlines. Related Stories What is the future of blogging? That is so 2012.

Four ways Facebook Instant Articles will dramatically impact marketing

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To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. Time will tell. 3.

Why “rich content” is central to your social media strategy

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There are other possible secondary sources — photographic content, Slideshare presentations, perhaps a Pinterest page — but I think the three tried and true sources accessible to most businesses are blogs, podcasts, and video. Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy.

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. mentioned your book Content Code and your blog post on content shock in my media literacy class today. The future of blogging and online publishing. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Does blogging still matter in 2014?

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Five years ago, I wrote my first blog post. I was all — yay, a digital crusader entering the exciting realm of the blogosphere. When I feel productive, I blog every other month. Yeah, you heard that right — I think a graveyard probably has more going on than my blog. Interaction — Does blogging matter? Does blogging matter to you? Are you ready?