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What is the future of blogging?

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It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? Exactly what is a blog right now? love Mitch Joel. Audio.

Nobody reading your blog? 10 reasons to persist!

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If you enjoyed this infographic and would like to use it on your own blog or publication for free, you can download your own copy here: 10 Reasons to Blog Infographic And for more blogging inspiration, be sure to buy  Born to Blog , the number one book on blogging in the world. The post Nobody reading your blog? The post Nobody reading your blog?

The future of blogging and online publishing

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A lot of people out there are saying blogging is dead. I don’t think so. When reading is dead … then blogging will be dead. Starting your social media strategy with a blog used to be a safe bet. The post The future of blogging and online publishing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is reading dead? Or something else?

Five simple ideas to cut your blogging time in half

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I stumbled around and fumbled around for a long time when I started this blog. Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! Without question, my biggest obstacle to consistent blogging was time. In fact, you can cut your blogging time in half! 1. You have a great blog post.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

What is the purpose of a blog post today?

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If this sounds familiar to you, it should … I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” What is a blog post any more? While my latest ideas usually start on my blog, there is no telling where they might end up next. Posts for LinkedIn.

Lessons learned while deleting 274 blog posts

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After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. It was fun to go back and figure out who left the first of 65,000 comments on this blog. Since those early days I have had more than 65,000 comments on the blog.

10 simple tweaks to generate more sales through blogs

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We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Here are 10 ideas to optimize sales through blogs. And Have ads for your products.

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Why the economics of blogging are diminishing

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By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Does Your Blog Deliver a Positive User Experience?

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You want your blog to be just that kind of place. Why would you want your blog to be joyful to use? Consider your own experience visiting other blogs and websites. So what entails a bad user experience on a blog? To identify potential user experience issues on your blog, think about what frustrates or annoys you when you visit a website. The opposite is also true.

How to get off your ass and start blogging

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“I don’t have time to blog.” ” There is a lot of competition out there and establishing a blog may not be as easy as it once was, but for many businesses it is still an important part of a content strategy. Let’s take each of these problems and address them one by one. 1. I don’t have time to blog. You KNOW blogging works. Get help.

What would I do if I were starting my blog from scratch?

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If you are just building a blog from scratch, here are the foundational steps I would take to do it. 1. Maybe you won’t discover your niche until you have blogged for six months, or a year. Maybe you will discover your niche based on an insight from a blog comment, maybe your niche will shift over time. My blog is different than it was six months ago. So I changed it.

Case study: Re-building a blog from the ground up

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brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course!  G. David Dodd is permitting me to dissect his blog B2B Marketing Directions and provide recommendations that I think will probably help a lot of people and dramatically improve David’s content marketing opportunities. Here we go. Layout.

Case study: Small business content marketing success

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In 2012 I saw a video of Marcus Sheridan talking about the concept of blogging as a way to simply answer customer questions. Up Up until that point, my first attempts at blogging had mainly been about customer reviews, telling people what events we were attending, and general announcements about how great we were. When I committed to blogging three times per week, I didn’t stop.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

What is the ideal blogging frequency for your business?

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Blogging frequency is among the most common questions I am asked, and it occurred to me that I have never directly addressed this in a blog post. So here we go — how often should you post on your blog? First, let’s start at a very high level and set the stage about blogging as a business imperative in general. What is the ideal blogging frequency?

An inspirational blogging lesson from Keith Urban

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I would like to tell you the tale of two famous performers and how one of them changed my perspective on business and blogging forever. A few months ago I was fortunate enough to attend two concerts in one week. The struggle in today’s hyper-sensitive world The 10 best big company blogs in the world 5 Proven tips to help with your blogging confidence.

7 Ways Blogging Makes You a Better Leader

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I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. This is why blogging and leadership go hand-in-hand: 1. There have been many times I have had an “a-ha” moment when writing a blog post. Very few corporate leaders blog.

Four profound marketing megatrends for 2016 and beyond

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Computers have created rap lyrics, poetry and yes, even blog posts, that are indistinguishable from human content. Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! Overcoming Information density. If you are only focusing on producing content, you’re already behind. Robo content. Learn.

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10 Maxims of Successful Blogging

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I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.  So I thought you might be interested in these ideas. Whether you are blogging for your business or for the pure joy of it, I think these ideas will help you: 1. Write a blog post that only you could write. 2. Negative blog posts are like seeing a car wreck.

Looking for a job? Here are 8 reasons you need to blog

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Have you ever considered the ways a blog can help you get a job?  I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. In a blog, you can SHOW them. Blog about current events in your industry, your view on trends and developments and demonstrate your areas of expertise. What do you think?

Why it’s a very good sign that people don’t read your content

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One day, I came across a Brogan blog post that stunned me. And I dare say that if I wrote this common advice on my own blog it would be ignored. That is blogging, that is branding, at its best. have worked hard to build your loyalty over eight years of blogging. By Mark W. Schaefer. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated. Stop it.

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Does blogging still matter in 2014?

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Five years ago, I wrote my first blog post. I was all — yay, a digital crusader entering the exciting realm of the blogosphere. When I feel productive, I blog every other month. Yeah, you heard that right — I think a graveyard probably has more going on than my blog. Interaction — Does blogging matter? Does blogging matter to you? Are you ready?

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How to turn social media connections into an actionable audience

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On a personal note, I’ve had my blog posts tweeted by Alyssa and other Twitterati, and while it definitely sends a short-term spike in page views, it has never resulted in any measurable difference in new blog subscribers or any other meaningful metric. By Mark Schaefer. It doesn’t. Most of the time, your social media connections begin as “weak relational links.”

5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

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Does every business need content marketing? A reality check.

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As much fun as it is to fall in love with the idea that our blog or video will save our business, it probably won’t. By Mark Schaefer. Does every business need content marketing? Of course not. Let’s pause the hype machine for a moment shall we? Last week I had dinner with one of my best friends. He is facing a competitive threat that has a significant labor cost advantage.

25 High-impact blog posts from 2015

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My observation about the changing economics of content continues to rattle the web, showing up in speeches, books, conferences and more than 1,000 blog post commentaries. 2. The 10 best company blogs in the world. couple people told me they thought this was the best blog post they had read all year. ” What is the purpose of a blog post today? Content Shock.

Emoji marketing? You better believe it!

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This post originally appeared on the Affinio blog and is used with their permission.  By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. as the word of the year. or does the

Content Shock is here. Now what?

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About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. mentioned your book Content Code and your blog post on content shock in my media literacy class today. The future of blogging and online publishing. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy.

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Should your content generate leads or relationships?

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His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. It went something like this: Mark, I’ve been reading your blog for three years now. The folks from Adidas didn’t opt in to anything (except the blog subscription I suppose). ” I asked.

8 ways blog writing is unique

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There are many great writers who have unsuccessful blogs. Here are eight ways that blog writing differs from how you might write in school or at work. 1) Headlines matter. A lot. Nobody is going to sit by the fireplace with a glass of wine and relax with a good blog post. Blog readers are SKIMMERS. That does not work on blogs. Here’s why. Descriptive. Right?

The economics behind Copyblogger’s decision to end blog comments

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The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Anybody can do anything they want on their blog if it makes good business sense. Her explanation: 1) The blog-related conversations are also taking place on other forums like LinkedIn and Google+. They really didn’t say. And spam?

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5 Reasons most content marketing is FAR behind where it needs to be

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As I listened to example after example of creative story delivery, I thought of the recent conversations I’ve had with major companies still debating whether they should have a blog or not. They may not visit a blog, website, or long-form content at that time of day but they may scan tweets and headlines. Related Stories What is the future of blogging? That is so 2012.

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What are the most reliable content channels to connect with customers?

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Blog and video communities. Blog and video communities. Joe sort of mashes together Tumblr/Medium/Instagram and Pinterest but I think the connection to a blog or YouTube community is distinct, important, and powerful for this reason: this is your most actionable audience because this is where the emotional connection resides. How many people read my blog every day?

Batman, Pokemon, and an essential lesson from the heart of marketing

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Nintendo didn’t build the Pokémon brand through blog posts, affiliate ads, and infographics. Let me tell you about me and Batman. When I was a little boy, I would eagerly await each new episode of the old Batman TV series. It was campy and funny, but to me, Batman was real, and my first true hero. dwelled in a cardboard Bat Cave. How did this happen? Building trust not traffic.

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Four ways Facebook Instant Articles will dramatically impact marketing

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To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. Time will tell. 3.

The Anti-Blog Post to Writing Better Blog Posts.

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I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. They read Seth Godin, a bit of Brogan, maybe a bit Gary V for the attitude, mash it all together and slam out another samey samey blog post. Frizzzzzle. Right?

10 Maxims of Successful Blogging: Infographic Edition

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My post on the 10 Maxims of Successful Blogging has become one of the most popular on the {grow} blog and really summarizes the advice I give bloggers the most often. Feel free to share it or embed it on your own blog. Schaefer Mark, these are great guidelines for blogging. Feel free to share it or embed it on your own blog. This was designed by Sarah Mason.

Nobody can blog for you, but maybe they can blog WITH you

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Blogging is one way to build the kind of trust required to gain this kind of access to people’s lives. Yet if you turn the whole blog writing process over to someone outside your business, you may be educating your readers but failing to build the relationships that are so important in a service-based business. How to get off your ass and start blogging.

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