Although I tweet and blog regularly, and have a presence on Facebook, our most effective source of inbound business has been LinkedIn.   No blogging every other month.  If you are a B2B marketer, consider blogging, Twitter and LinkedIn as your three chosen weapons. Social media and pull marketing have been around for some time but there is still a great deal of skepticism about their effectiveness. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”. Our motto is always: “First, do no harm.” MORE >>

Dan Kennedy, author of No BS Guide to Trust-Based Marketing and many other books about marketing and entrepreneurship, made the following observation in a recent blog post : “When prospects are properly selected, properly attracted, properly prepared and conditioned, and isolated in a no-competition zone, selling takes care of itself, closing is automatic.” ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. We refer to this as being “coin operated.” Don’t let this be the case at your company. MORE >>

To read more about this important subject, read the blog post How to Accelerate Your Success with Pull Marketing. It’s the season for wrapping up the old year and prepping for the next. hope you are as excited about the potential of the coming year as I am, particularly as it pertains to how you can transform your marketing organization. Here are six ideas to get you started: 1. Understand your sales lead requirements. If you want to learn how to do this, read our article, How Many Sales Leads Do You Need. Tune or replace your sales model. What constitutes a sales-ready lead. Chris. MORE >>

In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses. magazine and Cargo, a B2B agency, here are the channels that business owners deem important in learning about products and services: Search engines - 85% Business blogs / websites - 85% Business magazines - 83% Trade shows / events - 77% Newspapers - 48% Radio news / business channels - 47% Television - 38% Billboards - 15% There is no doubt that most (not all) business owners use computers in to run their operations. Pull Marketing MORE >>

For example, a blog is a great way for reporters, editors, and analysts to find you and get the word out about your company and products. Self promote – Get your name out there with public speaking, presentations, podcasts, articles, blogs, LinkedIn, etc. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money. Kelleher, founder of Southwest Airlines. MORE >>