Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
APRIL 5, 2013
Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. This is what you need to know about blogs and SEO. Why invest in a blog? Here’s what I was thinking: Websites are not updated very often, but a blog is updated often. So a blog is better for SEO than a website. This means frequent updates.
5 Reasons Your Company Should Be Blogging
FEBRUARY 5, 2015
” Of course, Jeff Ogden of Find New Customers is reading this great book from our great business partner right now and wants to share a key part this book with you on the importance of blogging – which is a good topic for this blog. Extend the conversation: A corporate blog is the perfect outlet for long-form communication with your audience and/or clients.
10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
We love to read your comments and appreciate those who share our blog posts on social media. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. love salespeople. Are you one? feel for your suffering and want to help you. But to help you, you have to help me set proper expectations with your company’s leaders. That’s the theme of this post. What can I do?
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
That means blogging, paid advertisements (like Google Adwords, Facebook, SlideShare, etc.), Everyone in Hubspot is expected to blog, by the way) The goal of this team is to grow the marketing database and bring in net new names. Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. They’ve grown extemely fast.
Content Methodology: A Best Practices Report
resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
This blog recommends the great WordPress hosting of WPEngine. Marketing blogging buyer personas content marketing Find New Customers Jeff Ogden lead-generation lead-nurturing sales lead generation Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. But as this article shows, most companies truly suck at it. My advice?
The Critical Importance of Buyer Personas in B2B Marketing Today
JUNE 17, 2013
This blog recommends the great WordPress hosting of WPEngine. “ Buyer Personas are more than a story about a person. They’re about what a buyer thinks about doing business with you.” ” – Adele Revella of the Buyer Persona Institute. The advice is good but I think it does not go deep enough. start with the mantra – Educate or Entertain. better yet.
Weekend Summary of Highlights from the Fearless Competitor blog
MAY 18, 2013
Here are some of the most popular posts from this week at this Fearless Competitor blog. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available. Want to supercharge your WordPress blog? We love to read your comments and appreciate those who share our blog posts on social media. highly recommend the book and the show.
Why You Shouldn’t Assume when Signing Employment Agreements
JULY 17, 2013
This blog and www.findnewcustomers.com are quite popular domains. This blog recommends the great WordPress hosting of WPEngine. Employment agreements can come back to bite you, big time. learned that the hard way. share this with you, in hopes it helps you avoid my painful mistakes. I’ve been running the sales lead generation company Find New Customers for over 5 years.
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
read Why Marketers Need to Rise Above the Deluge of Crappy Content - from the Hubspot blog. ” Adele Revella recently wrote a great blog post sharing the pros and cons of doing in-house or outsourcing. This blog recommends the great WordPress hosting of WPEngine. Adele Revella. One VP of Marketing referred me to an expert on website design as proof! ”).
5 Ways to Create Magnetic Content that Wow Your Buyers
JULY 8, 2013
One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. This blog recommends the great WordPress hosting of WPEngine. Want to create truly magnetic content that has your prospects begging for more? Only by getting inside the heads of your customers will you know exactly what words make for magnetic content. Is it helpful or not?
Content Marketing Playbook: Strategy and Roadmap
you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
One of the persons who fills out the form on the top right of this blog will win a free $50 iTunes gift card. Since it is something salespeople and inside sales deals with each and every day, sales tips like this make a good topic for a blog post. This blog recommends the great WordPress hosting of WPEngine – super-fast and rock solid. Special promotion for July 2013.
The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 6, 2013
How a blog is the center of your marketing. The show also features a view on demand offer of The Science of Blogging webinar – learn when to blog, what words to use, how to increase your credibility as a blogger too. With host Jeff Ogden he shares insights from his new book, The Science of Marketing. How to use the right words and approach to get best results.
Find New Customers ends 2014, ready to crank up 2015
DECEMBER 30, 2014
To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. That link takes you to my keynote speaking page, which will be vastly better soon, Happy New Year from Find New Customers and welcome to all our new readers of this blog in 2014 too! Offering lots of value potential. ” Thanks, Barry. Sorry, Best Buy.
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
We love to read your comments and appreciate those who share our blog posts on social media. ” This blog recommends the great WordPress hosting of WPEngine. This blog is powered by WPEngine. Your blog should be too! Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? Experiential marketing. Check it out at [link].
Evangelizing a Content Marketing Program
So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
Over time, the show was moved to the Act-On blog. And this blog grew and grew in popularity, even being named the Best B2B blog of 2012 by Buyerzone. This blog recommends the great WordPress hosting of WPEngine. What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. Hope you enjoy it. Nancy Duarte.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
This blog recommends the great WordPress hosting of WPEngine. How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Content MUST be relevant to buyers and the proper role of content is to MOVE the prospective buyer through the buying process. Movement is critical!). It looked like this: Awareness. Consideration of Options.
Highlights of this week’s best blog posts
JUNE 22, 2013
Undoubtedly, many of you don’t tune into FearlessCompetitor.com, the blog of the sales lead generation company , Find New Customers , each and every day – so you missed some great posts. So on Saturday’s we share highlights from the week’s best posts, and we hope you enjoy them. Fearless Competitor, the top B2B blog of 2012, according to @buyerzone, is lighting fast.
Highlights of this week’s best posts at the Fearless Competitor blog
MAY 25, 2013
Here are some of the posts from this week at this Fearless Competitor blog. 10 Things Your CEO Needs to Know Now about B2B Demand Generation. Monday’s post at the Fearless Competitor blog was wildly popular and addressed the remarkable number of business leaders who think sales lead generation is like instant coffee. We’ll be sharing highlights of the week just passed.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
through her blog, training, and client. Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Business And Close Deals Referrals deliver higher-quality leads, references.
6 Tips For Building a High Quality Blog Following
JANUARY 14, 2012
In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Birchbox’s blog drives customer acquisition and retention, which means its readers are loyal enough to become subscribers, followers and customers. Notice the (Editor’s note) on each item.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
Turn those into 3-4 blog articles.). This blog is powered by WPEngine – the best WordPress hosting on the planet. We love to read your comments and appreciate those who share our blog posts on social media. Thanks too, @buyerzone Fearless Competitor named top B2B Blog of 2012 ! How Do You Turn Your New White Paper into a Content Marketing Machine?
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Infographics are great pieces for content marketing and this is one I found on Hubspot’s blog, so I want to share it with our readers. Dave Kerpen of Likeable Local.
Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
JUNE 26, 2013
This blog recommends the great (and very fast) WordPress hosting of WPEngine. by Jeffrey Hayzlett , Global Business Celebrity, Bestselling Author, Sometime Cowboy. Editor''s Note] We’re delighted to share this great post by our good friend and marketing expert @JeffreyHayzlett on how to make your social connection into an emotional one. Nice cowboy hat, Jeff! Jeffrey Hayzlett. __.
Study: How Much of Your Content Marketing Is Effective?
For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.
The State of B2B Lead Generation – a great infographic by BuyerZone
JUNE 19, 2012
BuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award. So you will find it on very few blogs. “As one of BuyerZone’s Best B2B Blog winners, we wanted to give you a sneak peek and an opportunity to use the content however you want (we’re not promoting it until 6/25).” Ironically, Fearless Competitor was picked #1 !)
Where’s your marketing plan? The most important marketing tool.
APRIL 24, 2013
blogging, forum posting, RSS feeds linking, guest posting. This blog belongs to the sales lead generation company Find New Customers and is penned by award-winning BtoB marketing expert Jeff Ogde n, the Fearless Competitor. “Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. Education. Location.
Won marketing awards and guest post but I’m a Notre Dame grad
MARCH 16, 2015
Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. There is a button at the top to View my LinkedIn profile , which is a blogging best practice. Jeffrey L. Thanks @alansee and @fionavesey for that great honor, which I really appreciate. by the way.
Why blogging should be part of your marketing (or sales lead generation) strategy
AUGUST 13, 2013
This award-winning marketing blog believes in his advice that blogging should be part of your marketing or sales lead generation programs.). Blogging allows companies and individuals to share information within minutes of conceiving an idea. However, with the online world awash with words, should businesses be adding to the blogging hubbub? The short answer is ‘yes’.
Staffing and Launching Your Content Marketing Program
blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.
The Need for Speed – Ranking in Google with SEO and Engaging an Audience
JUNE 17, 2013
This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. The single most important factor for your blog results is this – SPEED. And when prospective customers stop by your blog, and it hangs up and does not respond, it is “Adios Amigo.” Both for SEO and real life customers.
The Need for Speed: Why You Need Speed for Google and your Customers
JULY 22, 2013
This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. Fearless Competitor named the #1 B2B blog of 2012 by BuyerZone.com Thanks for the kudos! This blog is powered by WPEngine. Your blog should be too! The single most important factor for your blog results is this – SPEED.
The Awesome Power of Guest Posts in Content Marketing
MAY 17, 2013
Here are a list of benefits compiled by Brian Clark on guest blogging. Guest Blogging Enhances Your Authority. Placing posts on other blog help your potential audience to associate your name with high quality information. Guest Blogging Brings in an Audience, Not Just Traffic. And when you write a post for a very popular blog like Marketo , you get tons of audience.
Nice to get back in touch with Amanda Nelson at Ringlead
MARCH 12, 2015
Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. Amanda now runs content marketing for Ringlead and she just invited to write articles on marketing for the Ringlead blog. I’m deeply honored by this invitation, Amanda.
B2B Marketing Trends for 2016
marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories: Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.
How the famous marketing expert Guy Kawasaki Manages Social Media
JUNE 2, 2013
By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV with host Jeff Ogden.). test, and there is a plug-in to publish Google+ posts to a WordPress blog. How I Post—A Social-Media Core Dump. Here are the gory, inside-story details of what I do. Perhaps million followers. operate them differently.
How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
MAY 14, 2013
Marketing blogging content marketing Find New Customers Jeff Ogden lead-generation lead-nurturing lead-scoring management-best-practices SalesOp TV In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution.
Why Every Company Needs a VP of Marketing or Chief Marketing Officer
JUNE 1, 2013
Thanks also to Buyerzone for the great recognition of this blog as the Top B2B Blog for 2012. “Marketing Looks for Mr. Right. Sales looks for Mr. Right Now.” ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. think this is a big mistake. Are you listening, Datalogix? Leaving nurturing in Sales almost never works.
7 Keys to Successful Lead Nurturing Best Practices
AUGUST 6, 2013
For a more comprehensive guide to setting up a complete B2B demand generation program, please download the highly acclaimed white paper, How to Find New Customers by filling out the form on the top right of this blog. We love to read your comments and appreciate those who share our blog posts on social media. This blazing-fast blog ranks high in Google (Top 10).
Content Marketing 2016: Staffing, Measurement, and Effectiveness
blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. blogs—they’re navigating all of the opportunities. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. But in 2015, a.
Meet new Marketing Made Simple TV guests!
JULY 14, 2013
He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. Jeff Ogden, Creator and Host of Marketing Made Simple TV is proud to announce a couple of upcoming show guests on Marketing Made Simple TV, the popular and highly syndicated TV on the Web show. Jay Baer. Greg Ott.