| | | Everything Technology Marketing | |  Blog | 15 articles |
| Page 1 of 1 | Previous | Next | EVERYTHING TECHNOLOGY MARKETING JULY 10, 2010  A Simple B2B Marketing Framework We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that's content for another blog post. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. | EVERYTHING TECHNOLOGY MARKETING NOVEMBER 16, 2010  Social Media in B2B Marketing - Survey Results The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B | | | | | |
| EVERYTHING TECHNOLOGY MARKETING FEBRUARY 19, 2011  5 Steps to Social Media Leads with Content Marketing John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”? One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. Conversion Metrics More Important This question is being asked more frequently. And as social media matures, demands for proving social media ROI will inevitably increase. Great question. | EVERYTHING TECHNOLOGY MARKETING OCTOBER 10, 2010  B2B Market Segmentation – Part 2: How to Approach Segmentation This wraps up part 2 of our segmentation blog series. In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. | EVERYTHING TECHNOLOGY MARKETING JANUARY 1, 2011  The Top-10 B2B Marketing Trends for 2011 Thank you for following and contributing to this blog. Happy New Year! It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. asked you to rank the marketing areas you think will become more important in 2011. Marketing will be expected to show how it impacts new revenue generation. | EVERYTHING TECHNOLOGY MARKETING JANUARY 31, 2012  The Top-5 B2B Marketing Trends for 2012 Sophisticated marketers will apply systematic ways to re-purpose existing content (for example produce webinars and derive white papers, articles and blog posts from the webinar transcript), create bite-sized content for the short-attention span executive, and design an efficient "content waterfall" approach that accelerates production times, quality, and consistency. Happy New Year! | | | | | | | |
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 Top-10 B2B Marketing Topics of 2010
With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? Thank you all for participating in this blog - I learned a lot from our discussions this year. 98) 3 - Is Traditional B2B Marketing Dead? 87) 4 - What B2B Marekting tactics are Up, Down, Flat? 44) 8 - Is the In-House B2B Marketing Department Going Away? See you in 2011 MORE >> -
 What Are the Top-10 Marketing Books?
There are literally thousands of marketing books available today. handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books? To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A. MORE >> -
 Top-3 B2B Content Marketing Formats & Channels
Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. How well are they performing for B2B marketers? What Content Formats Are Most Effective? The chart below shows a blended ranking of the most popular content formats (BTW, not only the "effective" but also the "neutral" ratings influence the overall blended ranking). MORE >> -
 Top 5 Social Media Challenges in B2B Marketing (Survey)
The challenge of measuring results was followed by (2) identifying where to participate in terms of platforms, forums, blogs, etc (46 percent). We are conducting a survey of B2B marketing professionals. One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. Here is a summary of the top-5 challenges the survey identified so far (n = 253). The most selected answer with 56 percent is (1) measuring the results. Not surprising considering that the right metrics and goals associated with social media are still evolving. MORE >> -
 Take the 2011 B2B Content Marketing Survey
The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. will also share sneak previews of the survey results on this blog. B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. However, the reality of implementing content marketing initiatives is a bit more complicated. Thank you! MORE >>
- Fixing the Crisis in Marketing EVERYTHING TECHNOLOGY MARKETING | TUESDAY, DECEMBER 8, 2009
- How to Call to Action EVERYTHING TECHNOLOGY MARKETING | SUNDAY, JANUARY 10, 2010
- Welcome to Everything Technology Marketing EVERYTHING TECHNOLOGY MARKETING | WEDNESDAY, OCTOBER 14, 2009
- Lead Generation Checklist - Part 1: Conversations, Not Campaigns EVERYTHING TECHNOLOGY MARKETING | SATURDAY, DECEMBER 19, 2009
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