Is the quality of your data hindering your ABM success?
eTrigue
JANUARY 16, 2024
Why should you care about the quality of your data? Garbage in. Garbage out. If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results.
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