| | | eMarketing Strategist | |  Blog | 28 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. They are different mechanisms to demonstrate your expertise, make the case for why potential clients should hire you and where you start to build relationships by inviting visitors to sign up for your newsletter, subscribe to your blog feed or download a free report. What blogs and publications they read. If you haven’t already, sign up for the eMarketing Strategist blog feed. Passive Marketing. | EMARKETING STRATEGIST NOVEMBER 3, 2010 7 Tips to Name Computer Files so You Can Find Them Again Although naming files and organizing them are closely related topics, I’ve written 2 blog posts to make the topic easier to digest. In this blog post, I focus on how to name files so you can find the one you want. In the next blog post, I’ll show you how to organize your folders so you can remember where you saved your well-named files. We’ll go into more detail about that in the next blog post on organizing folders. It happened again last week. client contacted me in a panic. That could easily take 15 – 20 hours and they’re on a tight deadline. Ewwww! | | | | | |
| EMARKETING STRATEGIST SEPTEMBER 7, 2010 How to Alienate Potential Customers on Facebook: A Cautionary Tale Part of why I draw this conclusion is because prior to writing this blog post, I searched out the rules for the contest and the rules have changed. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. | EMARKETING STRATEGIST JUNE 22, 2010 How to Use HARO for Publicity & More! (Part I) On his blog, Peter Shankman assures us that HARO will remain a free service and that “We’ll have a kick-ass infrastructure, which will allow us to grow HARO better than ever before. Media outlets can include major print publications, well known websites and blogs, book authors and lesser known websites, blogs and social networks. Getting mentioned in the right publication can mean the difference between living hand to mouth and having more work than you can handle. But, public relations is expensive. There is a solution. Different countries. More lists. You name it. | EMARKETING STRATEGIST SEPTEMBER 7, 2011  Facebook Strategy: Friend or Fan? This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Facebook Profile vs. Facebook Fan Page. This is where Fan pages come in. Boring! | EMARKETING STRATEGIST SEPTEMBER 7, 2011  Facebook Strategy: Friend or Fan? This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Facebook Profile vs. Facebook Fan Page. This is where Fan pages come in. Boring! | | | | | | | |
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EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011 Even the Big Guys Screw Up SEO
The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C. MORE >> -
EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. They are different mechanisms to demonstrate your expertise, make the case for why potential clients should hire you and where you start to build relationships by inviting visitors to sign up for your newsletter, subscribe to your blog feed or download a free report. What blogs and publications they read. If you haven’t already, sign up for the eMarketing Strategist blog feed. Passive Marketing. MORE >> -
EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. They are different mechanisms to demonstrate your expertise, make the case for why potential clients should hire you and where you start to build relationships by inviting visitors to sign up for your newsletter, subscribe to your blog feed or download a free report. What blogs and publications they read. If you haven’t already, sign up for the eMarketing Strategist blog feed. Passive Marketing. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010 The Power of Negative Attention
I’ve been writing a lot of “cautionary tale” blog posts recently. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. wrote this blog post because it never occurred to me that you could boost your rankings by ripping off customers. This was not my plan at all but I keep coming across stories I think we can learn a lot from. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. MORE >> -
EMARKETING STRATEGIST | TUESDAY, NOVEMBER 8, 2011  What Is RSS and How Does It Get Readers to My Blog?
The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get excited. When it comes to RSS, just because you’re broadcasting doesn’t mean people are receiving your blog posts. Your blog works the same way. Your blog works the same way. MORE >>
- What Is RSS and How Does It Get Readers to My Blog? EMARKETING STRATEGIST | TUESDAY, NOVEMBER 8, 2011
- HARO Part II: 5 Not So Well Known Uses for HARO EMARKETING STRATEGIST | MONDAY, JULY 19, 2010
- The Power of Negative Attention EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010
- The Power of Negative Attention EMARKETING STRATEGIST | WEDNESDAY, DECEMBER 1, 2010
- How to Make Your Website Copy Memorable EMARKETING STRATEGIST | THURSDAY, MARCH 21, 2013
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- How to Alienate Potential Customers on Facebook: A Cautionary Tale EMARKETING STRATEGIST | TUESDAY, SEPTEMBER 7, 2010
- 7 Tips to Name Computer Files so You Can Find Them Again EMARKETING STRATEGIST | WEDNESDAY, NOVEMBER 3, 2010
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
- How Much Is a Link Worth? EMARKETING STRATEGIST | THURSDAY, MARCH 12, 2009
- My Two Cents on Twitter EMARKETING STRATEGIST | WEDNESDAY, APRIL 1, 2009
- Should I Have a Blog? EMARKETING STRATEGIST | THURSDAY, APRIL 23, 2009
- Hiring Subcontractors: How to Keep Costs Low and Quality High EMARKETING STRATEGIST | MONDAY, SEPTEMBER 7, 2009
- Free Blogging eBooks EMARKETING STRATEGIST | MONDAY, JANUARY 11, 2010
- How to Find Your Customers Online: A Case Study EMARKETING STRATEGIST | SATURDAY, MARCH 20, 2010
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