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Facebook Strategy: Friend or Fan?

eMarketing Strategist

This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Facebook Profile vs. Facebook Fan Page. This is where Fan pages come in. Boring!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Facebook Profile vs. Facebook Fan Page. This is where Fan pages come in. Boring!

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” But I quickly realized that if you don’t spend your life immersed in the world of search, the fact that a major retailer was using black hat techniques to improve their rankings in Google, would be news. wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. What blogs and publications they read. Online, it consists of blog commenting, guest blogging and answering questions on forums and sites like Yahoo Answers. One is not better than the other. You do!

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

7 Tips to Name Computer Files so You Can Find Them Again

eMarketing Strategist

Although naming files and organizing them are closely related topics, I’ve written 2 blog posts to make the topic easier to digest. In this blog post, I focus on how to name files so you can find the one you want. In the next blog post, I’ll show you how to organize your folders so you can remember where you saved your well-named files. We’ll go into more detail about that in the next blog post on organizing folders. It happened again last week. client contacted me in a panic. That could easily take 15 – 20 hours and they’re on a tight deadline. Ewwww!

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

When I say “infrastructure,” I mean stuff that requires programming or copywriting such as setting up a website, blog, newsletter, Facebook Fan page or Twitter account. They are different mechanisms to demonstrate your expertise, make the case for why potential clients should hire you and where you start to build relationships by inviting visitors to sign up for your newsletter, subscribe to your blog feed or download a free report. What blogs and publications they read. If you haven’t already, sign up for the eMarketing Strategist blog feed. Passive Marketing.

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. wrote this blog post because it never occurred to me that you could boost your rankings by ripping off customers. That’s right. link].

The Power of Negative Attention

eMarketing Strategist

I’ve been writing a lot of “cautionary tale” blog posts recently. recently read a horrifying article, A Bully Finds a Pulpit on the Web , in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. wrote this blog post because it never occurred to me that you could boost your rankings by ripping off customers. That’s right. link].

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Part of why I draw this conclusion is because prior to writing this blog post, I searched out the rules for the contest and the rules have changed. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

In my last blog post, I described how HARO works. In this blog post, I will show you some of the other ways to use HARO. 1. And one of these days, I’m going to screw up my nerve and ask her if she would feature my SEO ebook on her blog. 4. marketing strategy  I often recommend to folks is to figure out what experts your customers are paying attention to, read their blog and comment on them. The hard part of that strategy is discovering new  blogs. The added benefit of using this strategy  is that you know these blogs are looking for content.

How to Make Your Website Copy Memorable

eMarketing Strategist

Find out what websites they visit, what search phrases they use and what newsletters and blogs they read. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  As a result, it’s easy to fall into using the same language and making the same points as your competition. Understand the Heart and Soul of Your Audience. That’s okay.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited.

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Part of why I draw this conclusion is because prior to writing this blog post, I searched out the rules for the contest and the rules have changed. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited.

Content Strategy for Marketing

One of your teams successfully released a blog. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. content is critical. Content to.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

Frankly, if I were trying to reach stay at home moms and new moms, I could build a marketing campaign off this article alone.  By doing some data mining, I was able to collect a couple of good statistics, a bunch of blogs and some marketing ideas. Questions to ask as you mine blogs for data: -         Can I follow them on Facebook, Twitter or YouTube? -         Who follows them? According to a 2009 study by BlogHer, iVillage and Compass Partners, 23 million women read, write or comment on blogs weekly.”. Blogs with Readers: It’s not hard to find blogs.

Facebook Strategy: Friend or Fan?

eMarketing Strategist

This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Facebook Profile vs. Facebook Fan Page. This is where Fan pages come in. Boring!

Facebook Strategy: Friend or Fan?

eMarketing Strategist

This blog post is the result of hard lessons learned. When you “are the business” (i.e. artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Facebook Profile vs. Facebook Fan Page. This is where Fan pages come in. Boring!

How to Make Your Website Copy Memorable

eMarketing Strategist

Find out what websites they visit, what search phrases they use and what newsletters and blogs they read. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. So, how do you cover the same ground as your competition and make it unique?

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

How to Make Your Website Copy Memorable

eMarketing Strategist

Find out what websites they visit, what search phrases they use and what newsletters and blogs they read. The hardest part of writing website copy is figuring out how to make it memorable and stand out from the competition.  Sure, each business has their own flavor of who they work with and how they do what they do but let’s face it, most of us are in industries with fairly standard problems and solutions. As a result, it’s easy to fall into using the same language and making the same points as your competition. So, how do you cover the same ground as your competition and make it unique?

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

have hundreds of half-done articles and blog posts. In my next blog post, I will show you exactly how I mapped out 3 classes and 2 ebooks and how I will get them all done in 13 weeks. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

have hundreds of half-done articles and blog posts. In my next blog post, I will show you exactly how I mapped out 3 classes and 2 ebooks and how I will get them all done in 13 weeks. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

have hundreds of half-done articles and blog posts. In my next blog post, I will show you exactly how I mapped out 3 classes and 2 ebooks and how I will get them all done in 13 weeks. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week.

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

have hundreds of half-done articles and blog posts. In my next blog post, I will show you exactly how I mapped out 3 classes and 2 ebooks and how I will get them all done in 13 weeks. I’m a pretty organized person. There are no papers on my desk because every paper goes into a file. While my house is hardly spotless, each object has a home and it gets there at least once a week.

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Even the Big Guys Screw Up SEO

eMarketing Strategist

The majority of offsite SEO consists of getting other websites, blog, etc. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. The article, The Dirty Little Secrets of Search, by David Segal tells the story of how J.C.