Whether or not your company should be making an investment in the mobile landscape ( See our blog from earlier this year ) is an important topic of conversation for your marketing department. Surely you can't just build something and expect a windfall of users to fall into your lap and great success to spring forth from thin air. You will need to develop a plan to market your mobile property so that your target audience becomes aware that you have a shiny new mobile solution that makes their life easier, and that they can take advantage of it immediately. and U.K )? 32% Web apps. MORE >>

In our first episode of “Video Voices,” Ayantek’s video blog, our consultants outline some of the advantages and drawbacks of each kind of development, and make specific recommendations for issues to consider when investing in mobile development. Developing a mobile strategy for your business or enterprise is no longer a nice-to have or luxury item. If you’re serious about staying competitive, having a significant presence in the mobile space is mandatory. 1] Source: the etailing group, 2012. 2] Source: Luxury Institute, 2012. MORE >>

In earlier blogs I’ve discussed some ways to identify the best opportunities for companies to increase profits with mobile apps. The onset of mobility and BYOD in the enterprise has created an enormous opportunity for large-scale companies to take advantage of their employees’ eagerness to use their own technology in the doing of their jobs. If you want to realize any app-related increases of revenue or decreases in costs at scale, however, you have to get hundreds – or thousands – of your employees to use it. MORE >>

In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm ). Computing on the scale required to handle Big Data comes with a number of challenges. To handle all the challenges Big Data systems usually perform a variety of actions which are individually scalable: Collect. Store. Analyze. Share. Barriers to Entry. What is a cloud computing framework? MORE >>

This blog is re-published with permission from the owner. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. style of web development, Responsive Design recognizers what platform one is on and automatically adapts the web page to the screen that one is watching it on. link]. Responsive Design Benefits. Better Consumer Experience. MORE >>