Digital Body Language

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What Exactly IS Digital Body Language?

Digital Body Language

I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. However, I have not really taken a moment to define the term, as I realized recently after a presentation on the topic. So what is it? What we are referring to when we talk about Digital Body Language is the aggregate of all the digital activity you see from an individual.

Marketing Dashboard: Passive Discovery

Digital Body Language

For each major area of your web properties, such as your main site, blogs, and campaign-specific sites, dashboard the total number of inbound links, the average quality for each inbound link (based on the traffic and credibility of the page the link resides on), and the number of visits generated by that link in the recent time period. This view is instructive in two ways.

5 Things You Shouldn’t Expect from Marketing Automation

Digital Body Language

this post originally ran as a guest post on Astadia's marketing automation blog ). Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Define buyer personas. Get sales and marketing to agree on what a qualified lead looks like.

Is B2B Content "Likeable"?

Digital Body Language

Tags: Facebook blogs Social media Awareness

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. managing editor) Create 2–4 pieces per month 2–4 pieces per week 1+ pieces per day Blog, social, email, paid. 2,500 Format Blog post. Blog post Longform. blog post Longform. blog post Longform. Content. Definition II.

The Book: Digital Body Language

Digital Body Language

Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared.

Interview with David Meerman Scott

Digital Body Language

For more insights from David Meerman Scott, see his blog at [link] or follow him on Twitter ( @dmscott ). I had a chance to chat with David Meerman Scott recently on a wide variety of topics. As one of the leading thinkers on social media in a business environment, his ideas, examples, and perspectives are fantastic to hear. In this interview, we talked about why B2B marketers are so hesitant to embrace “ fun ” as an element of their marketing, and why we need to think about selling to people, not amorphous businesses.

Brand Choice: “vision of perfection” or “perfect visibility”

Digital Body Language

When a mistake happens, be the first to publicize it proactively and apologize – on a company blog, in your community, or via a follow-up email to those affected – whatever is appropriate given the mistake. A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes.

6 Ways For Marketing to Help with Social Media

Digital Body Language

The "social media" person manages the Twitter handle, the Facebook page, and the blog. I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? Sort of. But there's more to it than that. The problem is that in many marketing teams, there's "marketing" and then there's "social media". So what can be done?

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. has built blogs with over 100,000 monthly readers for. problems through your content, you’re much more like- ly to get them to read your blog and pick up much more. Introduction 3 II.

Social media analysis moves mainstream

Digital Body Language

When a blog post is written, Tweeted about, then shared on Facebook this is a natural way that information flows in today’s environment. The barriers between social platforms, and between those platforms and our blogs and web properties are rapidly disappearing and already virtually non-existent. In this new integration, there are two things happening that are worth commenting on.

How a 99¢ iTunes Download Can Change the B2B Software Industry

Digital Body Language

(this post originally appeared on the "It's All About Revenue" blog) With the popularity of iPhone apps, common software price points have dropped from $39.99–$59.99 to $0.99–$1.49. Reviews on popular blogs and YouTube can drive sales and give you plenty of free publicity. This trend currently dominates the consumer market, but as a B2B software marketer, you should take notice. GigaOM Pro recently forecasted that the market for apps is expected to grow from $183 million in 2010 to $8 billion by 2015. Why Does the 99¢ Software Trend Exist? Marketing costs are minimized.

The Flywheel Effect

Digital Body Language

I'm back to blogging after a rather spontaneous, two-week hiatus. Normally, I've been very consistently active in social media, contributing two posts a week to the Digital Body Language blog, tweeting about each post, joining discussions on LinkedIn, and in general working to build awareness for the blog and its topics. Tags: blogs Social media search

Publicly Available Pricing: Theory and Practice

Digital Body Language

A lot of what I write on this blog has to do with the changes that have happened as a result of buyers’ increasing access to information. Often, these changes are looked at from a general perspective. Today, I want to look a very specific example of how this overall market transition affected us at Eloqua. Just hearing this likely makes everyone who has ever been a field sales rep cringe.

SMB 4

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. Marriott’s efforts started with weekly blogs. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. Introduction 4 II.

Dynamics of Influencers

Digital Body Language

Whereas historically, there may have been a few analysts worth focusing on, and a similar number of publications, there are now many, many more blogs, lifestreams, content sites, and magazines (let’s call them all "publications" just to keep things simple). There is much agreement with that, but there is also the sense that this is somehow new within the world of social media.

Social Media Buzz at a Live Event

Digital Body Language

competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself. These spanned many major social media properties including Facebook, YouTube, Blogs, and Twitter, and ranged from video channels to online contests.

Interview with The Funnelholic

Digital Body Language

I had a great chat the other day with Craig Rosenberg, better known as "The Funnelholic", based on his popular blog The Funnelholic (and of course to all of us on Twitter as @funnelholic ). My buddies in audience development are saying that blogging is dead and sites like Twitter is where it is at. Where do you see this evolving to? First of all, is the 1-to-many model bad?

Marketing Automation Weekly Wrap-up - 2009/08/17

Digital Body Language

Some great posts last week from the marketing automation and B2B marketing blogging community. Scott Gillum ( LinkedIn ) from B2B Sales & Marketing Knowledge Sharing thinks about the future of articles in print publications and magazines as the formats, lengths, and chaotic flows of Twitter, blogs, and online communication become more mainstream: [link] Scott Brinker ( @chiefmartec ) from the Chief Marketing Technologist Blog with a thought provoking piece on the changing nature of branding in a social media world.

Definitive Guide to Planning a New Content Initiative

like corporate website, blogs or all-customer email newsletters. audiences they were targeting with a single blog. Needless to say, the blog wasn’t. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? There are way too.

6 Really Simple Marketing Metrics for your Execs

Digital Body Language

If you're already an Eloqua client and just want to build this out, there's some info on dashboarding on Eloqua Artisan - the user blog: [link]. We've all seen a similar cycle. if you ask a marketing exec in a B2B company what metrics they'd want, it ends up in a complex description of ROI, funnel velocity, or influence measurement. Great goals, for sure, but not exactly quick wins. So, the reports aren't created for them and they end up with nothing. What are they most interested in, and is it more awareness, discovery, or validation? So why these metrics?

Measuring the Unmeasurable: Influencers

Digital Body Language

Each blog comment, each Twitter conversation, each LinkedIn discussion that someone on your team has with an influencer is a relationship activity. One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key market influencers. However, while this is important, it can be notoriously difficult to measure.

The Flywheel and the Lightning Strike

Digital Body Language

Sure, they have a Twitter account, and may have put up a blog and even a Facebook fan page, but the level of investment falls far shy of the amounts we invest in Google search campaigns, trade shows or sponsorships. this article first appeared as a guest post on ZoomInfo's "Follow the Lead" blog). There seems to be a bit of schizophrenia in B2B marketing these days. Why is this?

Membership has its Privileges; Best Practices IP vs. Social CRM

Digital Body Language

It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. I wrote recently about our decision to expose our pricing publicly on our website. The intersection of theory and reality in the world of social media always spurs some interesting debates. We all agree that transparency is great and noble.

Study: How Much of Your Content Marketing Is Effective?

For example, Thea Oliver, communications manager at Thrive, said her biggest content failure last year was pushing “guest blogs. produced blog posts this year due to lack of budget and time, and. early days of content marketing as a one-click solution to popu- lating corporate blogs and as a hack for boosting search rankings. Copyright © 2015 Contently. All rights reserved.

Re# (ReHash) - Rehashing old great posts on Twitter

Digital Body Language

The real-time nature of Twitter, blogs, and social media in general is fascinating, and much has been written about how this real-time nature changes how we discover and consume information. The interesting challenge with blogging is that it is oriented to be a real-time discipline where a recent post buries a past post. Why am I writing this? What are your thoughts?

Influencers, Advocates, and the Mainstream

Digital Body Language

On this blog, much of the discussion has focused on the ability to get an idea, message, or piece of content, based on its own merits, to be discovered by an intended audience. We've all heard the hesitations on social media - "I don't use it", "my peers don't use it", "our buyers don't use it", etc. This is indeed the main challenge of today’s marketers.

We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet

Digital Body Language

link] This contribution of content is not limited to Twitter, much of it is contributions of content on blogs, journals, and discussions. The relationships, links, topics, and opinions that were formed and shared on Twitter are written down in longer form and discussed on these blogs and other online sites, which remain relevant for many months, or even years in some cases.

Social Media in B2B Marketing: The Importance of the Periphery

Digital Body Language

Understanding whether they came in to your site from Google, LinkedIn, a community support portal, an industry Blog, or Twitter can give you some context as to why they are on your site and what they are looking for. For example if they are visiting your site from an industry blog, the themes of that site will likely relate to the interest of the visitor.

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. All rights reserved.

Marketing Automation: Facilitating the Conversation

Digital Body Language

The first challenge, we’ve dealt with quite a bit on this blog. I was at a conference recently where a guy was talking about Marketing Automation with a cocktail party analogy. His idea was that in a cocktail party, you don’t know what stories you’re going to tell in advance, you just get a sense of people and then tell the appropriate stories. All groups are not the same.

Data Management Is as Sexy as a High Quality Mattress

Digital Body Language

When Steve asked me to write a guest post about marketing automation and data quality, I couldn't resist, as we've been going back and forth on our respective blogs exploring the issue. That back and forth led to Steve thinking I might have a worthwhile direct contribution to his blog. I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. It's not pretty.

Decorative Cakes and Social Media Policy

Digital Body Language

I just happened upon a friend of mine's blog. The thing that got me thinking though was that her blog was there, live, with great content that's relevant to those interested in customized cakes - tips for cake decorators, tips for lighting and air conditioning in venues where cakes are on display, etc. Tags: blogs Social media social media policy decorative cakes link].

Books, Blogs, and Demand Generation

Digital Body Language

I'm in a bit of a circular world right now as I write a blog about Demand Generation that explores the topics in a book I've just written about using various web media, including blogs, for Demand Generation, and of course both the blog and the book will be used for generating demand. So, I should probably explain that, me, this blog, and the book. I'll keep this blog updated on our progress with the book, and its trials and tribulations (I'm sure there will be some), as we use it in some of our campaigns. So, the book. Nothing wrong with that at all.

B2B Marketing Trends for 2016

marketing topics on the Webbiquity blog. ranging from single-person businesses to $1 billion+ corporations. A few recent success stories:  Doubled a large office products company's online footprint, launched a successful blog, increased organic search traffic to its main corporate site by 74% over a two- year period, and grew Web-generated leads by 79% in a challenging economic environment.

Upcoming Challenges in Campaign Analysis

Digital Body Language

Blog Commentary - here's where it gets interesting. Blog links, articles, and comments may refer to the campaign for an extended period of time. If the content remains relevant, the blog commentary can last months if not years. As blogs comment on the initial marketing effort, search results continue to improve. This effect of course, again lasts months if not years.