| | | Digital Body Language | |  Blog | 51 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE DECEMBER 31, 2008  The Book: Digital Body Language Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and “read the room” has disappeared. | DIGITAL BODY LANGUAGE MAY 7, 2009 Detecting Buyer Roles in B2B Marketing Look for digital body language that indicates deeply technical investigation; product specifications, precise searches for highly technical information on your solutions, and activity on technical discussions and blogs. Understanding what role a buyer plays in the buying group is critical in effective B2B marketing. With a good understanding of what role each person plays, we are better able to cater our messaging, and our nurture marketing. For each potential role in the buying group, we can define what the typical digital body language of a person in that role might look like. | | | | | |
| DIGITAL BODY LANGUAGE APRIL 19, 2010  The Flywheel Effect I'm back to blogging after a rather spontaneous, two-week hiatus. Normally, I've been very consistently active in social media, contributing two posts a week to the Digital Body Language blog, tweeting about each post, joining discussions on LinkedIn, and in general working to build awareness for the blog and its topics. Tags: blogs Social media search | DIGITAL BODY LANGUAGE NOVEMBER 10, 2010  5 Things You Shouldn’t Expect from Marketing Automation this post originally ran as a guest post on Astadia's marketing automation blog ). Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Here are five things you shouldn’t expect marketing automation software to do: Model how your buyers buy. | DIGITAL BODY LANGUAGE NOVEMBER 6, 2009  Social Media Buzz at a Live Event competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself. These spanned many major social media properties including Facebook, YouTube, Blogs, and Twitter, and ranged from video channels to online contests. | DIGITAL BODY LANGUAGE JULY 30, 2010  The Results: Is B2B Content "Likeable" The results are dramatic – mentions of the content of this blog on Twitter generally fall around 20 or so mentions per post. as part of this post, I should mention that HubSpot's Blog Grader does a wonderful job of tallying all the Tweets/Shares/Likes for a blog) Does this match with your experience of B2B content on Facebook? | | | | | | | |
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DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 24, 2010  Publicly Available Pricing: Theory and Practice
A lot of what I write on this blog has to do with the changes that have happened as a result of buyers’ increasing access to information. Often, these changes are looked at from a general perspective. Today, I want to look a very specific example of how this overall market transition affected us at Eloqua. It’s a very representative, specific, example of what’s going on in the market in general. Just hearing this likely makes everyone who has ever been a field sales rep cringe. Won’t this blow up deals? That assumption, however, is false. Will you move forward with them? MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, MAY 4, 2010  Is B2B Content "Likeable"?
Tags: Facebook blogs Social media Awareness MORE >> -
DIGITAL BODY LANGUAGE | MONDAY, MARCH 15, 2010  Membership has its Privileges; Best Practices IP vs. Social CRM
It was one of the most commented-on posts ever on this blog, as it seems to have connected with a number of people in the same situation. I wrote recently about our decision to expose our pricing publicly on our website. The intersection of theory and reality in the world of social media always spurs some interesting debates. We all agree that transparency is great and noble. what about the realities of having a broad set of products that range in price by a factor of over 10x? What about low-end competitors who compete aggressively on price? Why do Marketers Upgrade? We believe it will. MORE >> -
DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 25, 2009 Marketing Automation Weekly Wrap-up - 2009/09/25
link] Dianna Huff (B2B MarCom Writer blog) writes about the challenges, but ultimate success, of a B2b video testimonial campaign with details on how to get approvals, how to plan, and how to structure questions in a non-salesy way to allow customers to speak freely. link] Brian Carroll (B2B Lead Generation blog) , as part of his series on lead generation, talks about developing and intensifying your ideal customer profile – mostly based around pains you can solve for them, and their motivations, rather than demographics or firmographics. link]. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010  Marketing Dashboard: Passive Discovery
For each major area of your web properties, such as your main site, blogs, and campaign-specific sites, dashboard the total number of inbound links, the average quality for each inbound link (based on the traffic and credibility of the page the link resides on), and the number of visits generated by that link in the recent time period. We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. An important metric to start with is an understanding of paid vs earned awareness. MORE >>
- Measuring the Unmeasurable: Influencers DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 31, 2010
- We ALL Use Twitter - Short Term Memory, Long Term Memory, and the Consciousness of the Internet DIGITAL BODY LANGUAGE | TUESDAY, FEBRUARY 24, 2009
- Re# (ReHash) - Rehashing old great posts on Twitter DIGITAL BODY LANGUAGE | MONDAY, JANUARY 18, 2010
- 6 Ways For Marketing to Help with Social Media DIGITAL BODY LANGUAGE | TUESDAY, JUNE 22, 2010
- Marketing Automation Weekly Wrap-up - 2009/10/2 DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 2, 2009
- Data Management Is as Sexy as a High Quality Mattress DIGITAL BODY LANGUAGE | TUESDAY, JUNE 30, 2009
- Brand Choice: “vision of perfection” or “perfect visibility” DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 24, 2010
- How a 99¢ iTunes Download Can Change the B2B Software Industry DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 12, 2010
- Marketing Automation Weekly Wrap-up - 2009/08/17 DIGITAL BODY LANGUAGE | MONDAY, AUGUST 17, 2009
- Marketing Automation Weekly Wrap-up - 2009/08/31 DIGITAL BODY LANGUAGE | MONDAY, AUGUST 31, 2009
- LA Fire Department has lessons for B2B marketers DIGITAL BODY LANGUAGE | TUESDAY, JULY 14, 2009
- Marketing Automation: Facilitating the Conversation DIGITAL BODY LANGUAGE | TUESDAY, JULY 21, 2009
- Event Marketing and the Information Concierge Concept DIGITAL BODY LANGUAGE | WEDNESDAY, APRIL 21, 2010
- What Exactly IS Digital Body Language? DIGITAL BODY LANGUAGE | THURSDAY, JUNE 18, 2009
- What Obama's Campaign Can Teach about B2B Marketing DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 17, 2008
- The Contact Washing Machine DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 9, 2008
- Bella Pictures: Direct Mail in Nurture Marketing DIGITAL BODY LANGUAGE | MONDAY, MARCH 16, 2009
- The Flywheel and the Lightning Strike DIGITAL BODY LANGUAGE | WEDNESDAY, APRIL 28, 2010
- The Rise of the "Fanmium" Products DIGITAL BODY LANGUAGE | TUESDAY, MARCH 30, 2010
- Social media analysis moves mainstream DIGITAL BODY LANGUAGE | TUESDAY, MARCH 2, 2010
- The Buzz about Google Buzz – 6 things relevant to B2B? DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 10, 2010
- Dynamics of Influencers DIGITAL BODY LANGUAGE | MONDAY, JANUARY 25, 2010
- Interview with David Meerman Scott DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 6, 2010
- Influencers, Advocates, and the Mainstream DIGITAL BODY LANGUAGE | MONDAY, JANUARY 4, 2010
- Marketing Automation Weekly Wrap-up - 2009/10/23 DIGITAL BODY LANGUAGE | FRIDAY, OCTOBER 23, 2009
- Marketing Automation Weekly Wrap-up - 2009/09/11 DIGITAL BODY LANGUAGE | FRIDAY, SEPTEMBER 11, 2009
- Renewal Marketing and Social CRM DIGITAL BODY LANGUAGE | THURSDAY, SEPTEMBER 10, 2009
- Books, Blogs, and Demand Generation DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 8, 2008
- 6 Really Simple Marketing Metrics for your Execs DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 11, 2008
- Giving Sales an "Out" DIGITAL BODY LANGUAGE | SUNDAY, DECEMBER 14, 2008
- Decorative Cakes and Social Media Policy DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 15, 2008
- Interesting Times in The Demand Generation Space DIGITAL BODY LANGUAGE | SUNDAY, DECEMBER 21, 2008
- High noon at the web form DIGITAL BODY LANGUAGE | TUESDAY, DECEMBER 23, 2008
- Proactive Service, Twitter, and Brand DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 24, 2008
- Enabling Sales to Thrive - 6 Things B2B Marketers Can Do DIGITAL BODY LANGUAGE | TUESDAY, JANUARY 6, 2009
- Metaphors, Mental Models, and Nurture Marketing DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 2, 2009
- Interview with The Funnelholic DIGITAL BODY LANGUAGE | FRIDAY, FEBRUARY 13, 2009
- Kadient: Blogging About Internal Processes Connects With Buyers DIGITAL BODY LANGUAGE | MONDAY, JANUARY 5, 2009
- Upcoming Challenges in Campaign Analysis DIGITAL BODY LANGUAGE | FRIDAY, MARCH 27, 2009
- Social Media in B2B Marketing: The Importance of the Periphery DIGITAL BODY LANGUAGE | THURSDAY, JULY 16, 2009
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