| | | Customer Experience Matrix | | Blog | 119 articles |
| Page 1 of 2 | Previous | Next | CUSTOMER EXPERIENCE MATRIX FEBRUARY 12, 2013 Why Is B2B Marketing Automation Growing So Slowly? Of course, the minute I posted this blog, I started to see additional figures. Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6 | CUSTOMER EXPERIENCE MATRIX MARCH 19, 2010 Real Examples of Social Media ROI Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5 Predictive Marketing Blog by Bob Hodgson reported that eight Tweets by a high tech conference with 350 followers generated 10 completed registrations worth $15,000. An eConsultancy blog post sharing comments on social media ROI from a collection of British experts. Here’s what I found. | | | | | | | CUSTOMER EXPERIENCE MATRIX DECEMBER 8, 2011 Social Media Features in Marketing Automation Systems: Who Does What? Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential. Results are summarized in the table below. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 5, 2012 Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011 For a more nuanced analysis, see my blog post Social Media Features in Marketing Automation Systems: Who Does What? Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems. Real marketers care about what the systems can do. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. Let’s start with the basics. | CUSTOMER EXPERIENCE MATRIX DECEMBER 21, 2011 Beyond Marketing Automation: Building a Complete Marketing Infrastructure This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites. So, yes, there’s a need for a company like Empathy Logic. | CUSTOMER EXPERIENCE MATRIX OCTOBER 2, 2011 HubSpot's Strategy for Winning the Marketing Automation Horserace In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. He gave current HubSpot applications a C+ on his report card for the previous year and said blogging and Web content management are targeted for improvement. For a good overview of HubSpot’s social media features and an explanation of why they bought social media marketing software company oneforty in August, see their blog post announcing the oneforty acquisition Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. | | | | | | | | | - HiveFire Curata Cuts the Work in Content Aggregation
Users choose a format and then use a page designer to place widgets for articles, blog posts, lists of articles by category, author or entity, news streams, site search, media galleries, subscriptions and user registration. Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst. ranking the selected articles. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 29, 2009 SQLStream Simplifies Event Stream Processing To see what I mean, check out Event Processing Thinking (Opher Etzion) and Cyberstrategics Complex Event Processing Blog (Tim Bass). But just in case you’re wondering “Why the heck is he writing about this in a marketing blog?” I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. These queries can include on-the-fly calculations such as moving averages, as well as scans for patterns like a sequence of failed log-in attempts. Back to SQLStream. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 4, 2009 Low Cost Systems for Demand Generation See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. It shouldn't be hard to figure out which one suits you better. But what really concerns me is that these people are apparently limiting their consideration to just those two products. Just kidding.or Click read my March 18 review.] MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 27, 2007 Just How Scalable Is QlikTech? So let me simply discuss this based on my own experience (and, once again, remind readers that while my firm is a QlikTech reseller, comments in this blog are strictly my own.) A few days ago, I replied to a question regarding QlikTech scalability. See What Makes QlikTech So Good? August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. The first thing I want to make clear is that QlikView is a wonderful product, so it would be a great pity if this discussion were to be taken as a criticism. strongly suspect that larger ones exist. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 11, 2012 ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget Incidentally, iGoDigital sounds like a very interesting acquisition in its own right: it may be today’s more important story. ** See my August 12 blog post for these figures and the ones that follow. ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 million, to be exact). In one way, this was surprising: Pardot had seemed less interested in being purchased than others in the industry. But Pardot was also the only major marketing automation competitor without serious outside funding. Back to pricing. MORE >>
- HubSpot Launches New Version to Deliver Better-Targeted Content CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 30, 2012
- The Seven Sins of Marketeing Automation System Selection CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 7, 2011
- HubSpot Expands Its Services But Stays Focused on Small Business CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 2, 2010
- Do Small Businesses Need Marketing Automation? CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 23, 2010
- Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 21, 2012
- Lattice Engines Automates All Steps in Prospect Discovery CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
- Show Me the Numbers: Hard Data on Internet Use and Media Spend CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 3, 2009
- The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 8, 2011
- 2010 Will Bring New Features to Demand Generation Systems CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
- Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 1, 2012
- Useful Tips from Inbound Marketing Summit and Hubspot User Group CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 20, 2011
- More on Marketo Financials: Despite Past Losses, Prospects Are Bright CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 19, 2010
- Spredfast Offers Systematic Management for Social Media Campaigns CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 14, 2009
- Don't Fix Your Marketing Process CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 10, 2010
- Alterian Pushes Into Social Media Management with Techrigy Acquisition CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009
- Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1) CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 27, 2010
- InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs CUSTOMER EXPERIENCE MATRIX | MONDAY, APRIL 1, 2013
- Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
- LoopFuse Captures More Web Traffic Data CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 17, 2010
- Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow? CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 16, 2012
- Demand Generation Vendor Traffic Rankings CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 8, 2009
- Infusionsoft Helps Clients Map Their Marketing Strategy CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 23, 2011
- NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough? CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012
- Unica and Alterian Lead Database Marketers to the Digital Promised Land CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 1, 2010
- Balihoo Offers "Local Marketing Automation" for Channel Partners CUSTOMER EXPERIENCE MATRIX | SUNDAY, FEBRUARY 26, 2012
- Oracle Buys Market2Lead Intellectual Assets CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 25, 2010
- Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 9, 2010
- Et Tu, David: Why Raab Associates Became Part of Left Brain DGA CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 16, 2012
- Picking Your Best Marketing Automation Vendor: One Size Won't Fit All CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 1, 2011
- My List of Demand Generation Vendors, and Who They Sell To CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
- Aprimo Marketing Studio Expands the Scope of Marketing Automation CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
- Infusionsoft Revamps Its Interface, Adds New Campaign Builder, Web Analytics and Lead Scoring CUSTOMER EXPERIENCE MATRIX | SATURDAY, APRIL 14, 2012
- Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 25, 2010
- Customer Worthy (The Book) Offers Methodology for Customer Experience Management CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 26, 2010
- Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 11, 2010
- What Makes QlikTech So Good? CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 3, 2007
- Are Experts Obsolete? Not In My Informed Opinion CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 21, 2010
- Aprimo Marketing Studio Supports Sophisticated Business Marketers CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 31, 2010
- More Surveys Agree: Web and Non-Web Data Must Be Integrated CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 29, 2009
- Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation CUSTOMER EXPERIENCE MATRIX | SUNDAY, AUGUST 23, 2009
- What's the Real Cost of Identity Theft? CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 28, 2006
- QualPro Applies Multivariate Testing to Marketing CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 23, 2006
- Does Eloqua Compete with Aprimo and Unica? CUSTOMER EXPERIENCE MATRIX | MONDAY, OCTOBER 30, 2006
- Waltzing Through Time with the Customer Experience Matrix CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 14, 2006
- Interactions are for Companies, Experiences are for Brands CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 7, 2006
- List of Marketing and Branding Blogs CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 27, 2006
- The Right Way to Think about Marketing Mix Models CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 3, 2007
- Customer Experience Management May be Stuck in the Chasm CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 11, 2007
- IBM Paper Makes Emotion the Focus of Customer Experience Management CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 18, 2007
- Customer Experience Frameworks CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 23, 2007
- Aberdeen Report Cites Need for Customer Value Models CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 25, 2007
- Why RFPs Are Not Right for Everyone (and When You Still Need Them) CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 26, 2007
- Building the One Big Button (Using LTV to Find Business Opportunities) CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 5, 2007
- Building the One Big Button (Using LTV to Find Business Opportunities) – Part 2 CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 6, 2007
- Convincing Managers to Care about Customer Value Measures CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 9, 2007
- Proving the Value of Site Optimization CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 20, 2007
- Defining Process is Key to Selecting Software CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 28, 2007
- Are System Requirements Obsolete? (Probably not, but that should get your attention.) CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 19, 2007
- Chase Bank Does It All Wrong CUSTOMER EXPERIENCE MATRIX | TUESDAY, MAY 8, 2007
- Ace Hardware Fits Ads to Customer Context CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 7, 2007
- Why Balanced Scorecards Haven't Succeeded at Marketing Measurement CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 11, 2007
- Using Lifetime Value to Measure the Value of Data Quality CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 20, 2007
- James Taylor on His New Book CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 29, 2007
- Free Data as in Free Beer CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 26, 2007
- The Performance Power Grid Doesn't Impress CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 10, 2007
- More Attacks on Net Promoter Score CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 11, 2007
- Notes from the QlikTech Underground CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 2, 2007
- What Makes QlikTech So Good: A Concrete Example CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 6, 2007
- SAS Adds Real Time Decisioning to Its Marketing Systems CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 15, 2007
- Fitting QlikTech into the Business Intelligence Universe CUSTOMER EXPERIENCE MATRIX | FRIDAY, JANUARY 4, 2008
- QlikView Scripts Are Powerful, Not Sexy CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 31, 2008
- Making Some Changes CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 15, 2008
- New Web Site and Archive CUSTOMER EXPERIENCE MATRIX | MONDAY, APRIL 28, 2008
- Denodo Helps Mesh Enterprise Data CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MAY 28, 2008
- Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 24, 2008
- More on QlikView - Curt Monash Blog CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 6, 2008
- More Thoughts on Comparing Demand Generation Systems CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 5, 2008
- Department of the Obvious: Anti-Terrorist Data Mining Doesn't Work CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 15, 2008
- Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School) CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 19, 2008
- Two Interesting Blogs on Demand Generation CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 9, 2008
- A Modest Proposal for Demand Generation Usability Measurement CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2008
- Company-Level Data in Demand Generation Systems CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 8, 2009
- QlikView Is Champion In Aberdeen AXIS (But Is This Graph Necessary?) CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 2, 2009
- Blog Posts I'll Never Write (With Apologies to Borges) CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 10, 2009
- Will Twitter teach us to be concise and save the world from information overload? See my 1000 word blog post CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 11, 2009
- Getting Closer to My Usability Ratings CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009
- Demand Generation Usability Scores - Part 1 CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2009
- Demand Generation Usability Scores - Part 4 CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
- Act-On Software Does List-Based Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 25, 2009
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